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00:00How much? Okay, let's pause for a second because a few days ago NVIDIA unveiled the RTX 4090 and a couple of 4080s
00:06And there's some exciting stuff. We've got a brand new architecture, Ada Lovelace
00:11We've got DLSS 3, NVIDIA are throwing out some crazy numbers between two and four times increases in performance
00:17And of course best of all we have a Portal RTX
00:20So there's a ton of hype, but then there's a ton of backlash, especially when it came to that pricing
00:24So I had a lot of questions so many in fact that I sat in on about six hours
00:29Of NVIDIA briefings, but while I wait for my review samples to come
00:33Let's talk about whether you should pre-order, whether you should wait for AMD to show their hand
00:37And also if these are actually worth getting excited about. And where else can you start but the price?
00:44$1,600 for the 24 gig RTX 4090
00:48$1,200 for the 16 gig 4080 and $900 for the 12 gig 4080
00:53Those are some scary numbers, and it's worse outside of the US and a lot of countries. Here it is more expensive
00:58But remember we include our VAT sales tax in the price, whereas they don't in the US
01:03Let's start with the cheapest 4080, the 12 gig version. This is launching at
01:08$200 more than the 3080 launched a couple of years ago
01:11Which isn't ideal. Now NVIDIA are saying, and maybe fair enough, that you're getting roughly 3090 Ti performance
01:18Maybe even better for $900, which was over half the price that the 3090 Ti was
01:24Well until they slashed the price last week and now it's like a thousand
01:27They also point out that the new 4080, even the cheapest one, comes with 12 gigs of G6x RAM
01:32VRAM compared to 10 gigs on the 3080. And also on a Q&A call with Jensen himself, Mr. Leatherjacket
01:39He was asked directly, why are these so much more expensive? And he gave some pretty reasonable answers
01:44He said it just costs a whole lot more to make the chips, the cards, than it did a couple of years ago
01:49Inflation, the chip shortage, pandemics, lockdowns in China, the Russian-Ukraine war, it's all added up
01:54So these cards are much more expensive to make and so that means until we see the more mid-tier
01:594060s and 4070 cards next year, you have to pay the best part of a grand if you want a new 4000 series card
02:07Ouch. Now if you want to be really cynical, and also probably correct,
02:12NVIDIA are keeping these prices high to start with because they still have a whole lot of 3000 series to sell
02:17The 3080, the 3070, the 3060 are all still on sale and incredibly the 3080 is still the same price that it was when it launched
02:24A couple of years ago. Mind you, the $329 RTX 3060 I still think is pretty incredible value for money
02:31Now in terms of the new cards, I think the higher-end 4080, the 16 gig version, is too expensive
02:37And I think they've done that purposely so it's not much of a leap to go for the much more powerful
02:434090. In more spec terms, the 4090 looks like a much better proposition
02:47And you know what? I actually don't have that much of a problem with a $1600 4090
02:52Considering we are probably gonna get minimum 50% boost in even rasterized performance over the 3090 Ti that was too grand up until recently
02:59I think for that kind of boost, and who knows how much further we can go with DLSS 3 and some of the other technologies,
03:04I don't think that's too unreasonable if you are going for the crazy high-end
03:074k 120s, 8k 60s setups, or just want the best graphics options with ray tracing turned on. Although that
03:14$1600 is for the founders card. I have no doubt we'll be pushing and even exceeding the
03:18$2,000 mark with some third-party boards with crazy triple fan setups very soon afterwards. Although not from EVGA, of course
03:27Too soon. I'll tell you what does bother me though
03:29The 4080s, the two different cards, the 12 gig VRAM version and the 16 gig, because since the beginning of time
03:36That's been the only difference, the VRAM. And usually that means if you are playing at high resolutions, if you're at 4k,
03:41Yes, you may want the higher VRAM, but these are significantly different cards
03:45The 16 gig 4080 gets 27% more CUDA cores, a wider memory bus, and 38 and 22% faster
03:53RT and Tensor core performance respectively. Quite frankly, the naming is massively misleading. For someone to go out and buy the 4080
04:01and think, oh I can get the 12 gig version for so much cheaper for a third less than the 16 gig version, that sounds
04:06Like a much better deal, but you're getting probably 20 to 40 percent less performance
04:11I mean, we'll have to see, wait for the reviews and the benchmarks. The base 4080
04:14I think should have been called the 4070 and I'm sure there's plenty of marketing reasons
04:18Why they've not done that because there will be a 4070 next year and also they don't want people freaking out that there's a $900
04:244070 but really it is
04:29Okay, let me just calm down for a second
04:31Let's put naming and pricing to one side for a second because there is a lot to be excited about with these new 4000 series
04:37Cards. Ada Lovelace is a big step forward. Firstly, we've gone from an 8 nanometer architecture with the previous gen Ampere cards to a
04:444 nanometer architecture. So according to Nvidia, we're looking at two times higher performance per watt
04:49Which goes some way to explain why the 3090 Ti rivaling 4080 12 gig version uses much less power
04:56Although it's not all about saving power. The 4090 can hit a humongous
05:01660 watt boosted TGP. There's also lower power memory and the RT and Tensor cores have all bumped up a generation
05:07Although it's hard to know exactly what that means without testing
05:10So crucially RT performance is way better and way more efficient
05:15Which is why Nvidia have made this racer RTX demo
05:18Which is a fully ray-traced game with no rasterization or pre-baked scene textures or lighting and it's not just gaming useful for us
05:25Creators and streamers the new RTX 4000 series cards come with dual
05:29AV1 encoders which together with the NVENC encoder means you can stream much higher quality
05:341440p60 gameplay and Nvidia reckon this could speed up my 4k h.264 exports by
05:4155% which is something I'll be definitely testing myself
05:44Now in terms of design the founders edition cards only on the 16 gig 4080 and 4090 by the way have had a bit of a
05:51Redesign and are identical to each other with 20% higher airflow new heatsink designs and with better memory cooling and crucially
05:58Most importantly of all there's a new font
06:01Now all three cards use a new PCIe 5 power cable which allows up to
06:06660 watts meaning you can run a 4090 using a single cable problem is you'll need a PCIe 5 compatible PSU
06:12Which are only now just coming on the market with a handful arriving in October. Otherwise, you'll need to use the bundled adapter
06:20Now love or hate Nvidia
06:22I think one thing we can all agree on is
06:24DLSS is pretty magical and probably the biggest news for me was DLSS 3 and it's clever new frame generation technology
06:32So DLSS 1, 2 and 2.1 all use AI trained tensor cores to upscale an image with super resolution
06:39Now DLSS 3 also does this but it can now also use the upcoming two frames to compute a third frame
06:45Which can then be inserted between them to boost your frame rate
06:48In fact in some cases DLSS 3 actually renders 7 out of every 8 pixels
06:53Which is why this can double frame rates rather than just adding a third more and depending on how it's implemented
06:58We're looking at up to two times performance in rasterized games and four times in RT enabled games
07:03And this isn't just your regular old frame interpolation technology either. This is using optical flow techniques
07:10So based on what the in-game camera is looking at and the in-game objects, it'll generate the new frames there. It's very clever stuff
07:17So in Nvidia's example
07:19this increases frame rate in cyberpunk at 4k with RT on from the low 20s up to 90 or even over a hundred FPS and
07:27From the mid 50s to over a hundred in flight sim
07:30It's interesting stuff
07:31But we'll have to wait and see if there are any smoke and mirrors going on until I get my review samples here
07:36I can test them myself properly
07:38So there's DLSS 3 but there's also
07:40Nvidia reflex which has been around for a couple of years
07:43But now it's fully baked into DLSS 3 because that's what's going to reduce the latency with that new interpolated frame
07:50To what extent it reduces latency doesn't mean that you don't notice any difference at all
07:54We'll have to see I suspect
07:56This isn't gonna be something eSport gamers are gonna want to use because no doubt it will increase latency a bit
08:01But reflex is kind of the unsung hero of Nvidia's innovation over the last few years
08:06Because by syncing the output of the CPU and the GPU it removes the render queue which then drops system latency
08:12And I'll tell you I've tried siege and overwatch with and without reflex and honestly, it does make a difference
08:19I am significantly less with reflex on
08:23Annoyingly though DLSS 3 is not backwards compatible with the 3000 series cards
08:27But Nvidia say that 35 games will support DLSS 3 by October with a load more due in the new year
08:34Just a quick mention of Nvidia remix
08:37Which is part of their omniverse software and basically this allows you to scan an old DX 8 or DX 9 game and it captures
08:44The level and all of its textures and object detail and then the AI
08:47Recognizes these low res textures as materials and up scales them and even adds physics to objects
08:53Plus you can add your own 3d assets and then export the lot as a mod
08:56And this is how portal with RTX is being made and I can't wait to try it
09:01Cake and grief counseling will be available at the conclusion of the test
09:06So the big question should you pre-order one of the new cards?
09:09well
09:10Personally, I would rather wait to see some reviews first and also see what AMD have up their sleeve and actually it's worth considering buying
09:17An RTX 3000 series card now as a lot of people are gonna be trying to sell them off quickly to buy the new card
09:23so you might be able to get a deal and
09:25Considering how they just halved the price of the 390 TI if you can get a discount on the 3000 series cards
09:31It might be worth considering
09:32Having said all that if you can bag yourself an RTX 4090 for somewhat close to RRP prices
09:38Assuming scalpers don't grab them all and it goes nuts
09:40If you have a really beefy 4k setup or even an 8k TV that you want to game on and you want the best possible
09:45Performance then yeah go for it in terms of the 4080s. I think the higher-end 16 gig version is too expensive
09:52They're both too expensive really but in between the two I would go for the cheaper 12 gig version
09:57And if you can pay more go up to the 4090
09:59I say that with the caveat that I haven't tested them yet and it may all change when we see benchmarks and reviews soon
10:04But that's my first impressions. But what do you think?
10:06Will you be upgrading or do you think they're just ridiculously expensive or maybe are you gonna upgrade to an older 3000 series cards?
10:12Let me know your setup in the comments below
10:14And if you do want to see more from me and all my upcoming gaming videos
10:17Make sure you hit that subscribe button down below and I'll see you next time right here on the tech chat