日経スペシャル もしものマネー道 もしマネ 2024年11月3日 「ケンミンの焼ビーフン」誕生秘話！年商100億円目前の裏側＆お手軽アレンジレシピ
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#EnglishMovie #cdrama #drama #engsub #chinesedramaengsub #movieshortfull
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TVTranscript
00:00Time now is the 22nd year of the Showa era, just after the war.
00:06Kenmi Takamura, from Taiwan, who was in charge of Shinju in Kobe, hears a voice.
00:14It's been a long time since then, but I can't forget the taste of the beef I ate in Taiwan during the war.
00:30There was no beef at that time.
00:33I want to eat it again.
00:37They were people who came from Taiwan and Southeast Asia after the war.
00:44Beef was said to have been born in South China before the war, and was loved in Taiwan and Southeast Asia.
00:54However, in Japan, it was not yet known to the general public.
01:01Kenmin, from Taiwan,
01:04Kenmin, do you want to eat beef that much?
01:10The texture is different from udon or soba.
01:15You're from Taiwan, right?
01:17Shinju is good, but I want to make beef.
01:23Is it really better to make beef and spread it?
01:30This conversation gave birth to Kenmin's grilled beef.
01:37I feel nostalgic.
01:39The noodles are seasoned, so it's easy to make.
01:42I want to add one more dish.
01:44It's very easy.
01:46Steamed in a frying pan with meat and vegetables for 3 minutes.
01:52It is very popular now because it is the era of gluten-free noodles.
02:00This is good for people who don't like wheat.
02:02Sales have risen sharply in recent years.
02:09It's delicious.
02:11Delicious.
02:12And there are many people who remember this commercial.
02:17Mom, don't put bell peppers in Kenmin's grilled beef.
02:24Don't put bell peppers in it.
02:26It's a scary commercial.
02:28Why?
02:31This time, we will go to the nostalgic Kenmin's grilled beef.
02:47There is a Kenmin restaurant in Kobe.
02:51There is a 10-story self-service building near the Kobe Port Tower.
02:56Self-service building?
03:01Nice to meet you.
03:02Nice to meet you.
03:03I'm Takamura, the president of Kenmin Foods.
03:06Nice to meet you.
03:08This is Yuuki Takamura, the president of Kenmin Foods.
03:12He is the 42nd generation.
03:16What do you have in your hand?
03:18Kenmin's grilled beef is recognized as the world's longest-selling grilled beef brand.
03:28More than 70 years?
03:29It's been 75 years since it was established.
03:32It's long.
03:33Kenmin Foods makes about 150 kinds of beef only.
03:41In addition, they make rice pasta and rice paper.
03:45They are a company that specializes in rice-based products.
03:50In fact, beef is famous for being difficult to make.
03:55It's ambiguous.
03:56They grind the beef and make it into milk.
03:59Then, they dry it and make it into powder.
04:02Then, they steam it, harden it, and press it out.
04:05Then, they dry it again and steam it again.
04:08Kenmin Foods has been making this kind of beef for 74 years.
04:15How much is the annual income?
04:16The annual income is 9.3 billion yen.
04:22The annual income is 100 billion yen.
04:24It sounds like a lot of money.
04:29No, I don't think so.
04:31I had a hard time establishing it.
04:33I've been sticking to rice and making beef for 74 years.
04:40It doesn't shake.
04:46Kenmin Foods was established by Kenmin Takamura from Taiwan.
04:51He's handsome.
04:52After the war, he was in charge of buying and selling new rice.
04:57You're from Taiwan, right?
04:59You make beef, right?
05:00What?
05:04With such a conversation,
05:06Kenmin started making raw beef at his home in Showa 25.
05:13It was the start of using the remaining rice, 30 kilograms.
05:19However,
05:23Mr. Takamura,
05:26you stopped selling raw beef and started making something like somen.
05:31Yes.
05:32It's not somen.
05:33It's beef.
05:35Beef?
05:37What's that?
05:38Don't you know?
05:41If you write it in kanji, it's like this.
05:43Does it have kanji?
05:44Does it have kanji?
05:46I'll give you 10 seconds.
05:50Please write beef in kanji.
05:53Beef is like this.
05:59Beef is like this.
06:04Beef is beautiful.
06:07If you write beef in kanji,
06:12it's like this.
06:13I'm sorry.
06:15If you write beef in kanji, it's beef.
06:18I don't know.
06:19Please write beef in kanji.
06:23In order to spread beef, which is still not well-known,
06:29Kenmin worked hard with his wife.
06:33Hey, Yone.
06:34Why don't you take a break?
06:36It's okay.
06:37You should take a break, too.
06:39You're so cute.
06:43His wife's name is Yone.
06:45His real name is Yoneko.
06:48It's a coincidence, but they have a connection with beef.
06:52That's right.
06:55Their original location was a local restaurant.
07:00Welcome.
07:05It's really helpful.
07:07I was worried because I couldn't get beef.
07:12Kenmin spread beef to the people of Kobe little by little.
07:18His saying is...
07:20Rice is the king of the five countries.
07:24However, this voice is heard in the city.
07:31What is beef?
07:33What is that?
07:34I heard it's a hassle to make.
07:36Is it a hassle?
07:37That's why I don't have it.
07:40Beef, which is made from rice, is easy to cut and stick during cooking.
07:46It is said that it is difficult to cook even for professionals.
07:49Did you do something about it?
07:51Anyway, if you can't cook easily, it won't spread all over the country.
07:55That's right.
07:57In order to spread it to the world, you have to be able to cook it easily.
08:03Kenmin thought so.
08:07In the meantime...
08:09You!
08:10It's a big deal.
08:11What is it?
08:14A big incident that shook the life industry.
08:18What is it?
08:20It's a big deal.
08:22I think I understand.
08:24In 1933, Risshin Foods released the world's first instant ramen.
08:32It was an innovative convenience that could be made in two minutes by boiling water.
08:39In fact, a few years ago, Kenmin was focusing on the development of instant noodles for beef to make it easy to cook.
08:50If I make instant ramen, will everyone eat it?
08:57The first thing he tried was to dry it in the sun.
09:02However...
09:05You!
09:06It's raining!
09:08What?
09:09What?
09:11It's raining!
09:15It depends on the weather.
09:17If you dry it slowly, it will take a long time to boil it again.
09:28The shock of instant ramen invented at that time.
09:32The drying method is...
09:34The drying method is to put the noodles in the oil and evaporate the water in an instant.
09:45Is he frying it?
09:46In fact, Kenmin had already tried this method.
09:51However...
09:52If I fry it in oil...
09:54It's spread out.
09:55Can I fry the rice?
09:59I can't.
10:00It swells up at night.
10:04If you fry beef in oil, it swells up and can't be boiled again.
10:11It was a big difference between wheat and rice.
10:16Kenmin tries to dry it without using oil.
10:20In such a trouble...
10:24You!
10:25Drink some tea and take a break.
10:27I'm sorry.
10:30His wife, Yone, gives him a hint.
10:35Oh!
10:37This is it!
10:39What is it?
10:42It's tea.
10:44Tea leaves.
10:45Tea leaves can be dried, right?
10:48What Kenmin noticed was...
10:50The leaves of tea leaves.
10:51The leaves of tea leaves were badly dried.
10:55When he looked into it, he found that there was a dryer for tea.
11:00It was a machine that dried tea leaves in a hot wind.
11:05When Kenmin picked it up from Shizuoka...
11:08Shizuoka tea shop.
11:09It went well.
11:11This is amazing.
11:12But it costs a lot of money.
11:15By the way, this hot wind dryer is still used to make beef.
11:21That's why it's healthy.
11:23Because it was beef that couldn't be fried in oil...
11:27It may have been a dryer that was kneaded at that time.
11:31But it's low-calorie and healthy.
11:34It may have been the noodles that were available at that time.
11:40In addition, he added flavor to the noodles to make it easier to cook.
11:44This is helpful.
11:46The soy sauce flavor that continues to this day...
11:49It was made by his wife, Yone.
11:52It's a combination of husband and wife.
11:55Ten years after its development...
11:57The world's first instant fried rice noodles were born.
12:02It was the result of Kenmin's love for rice and his wife's love for Yone.
12:10I eat a lot.
12:12It depends on the season, but I eat gluten-free.
12:16At that time, I eat rice and chickpeas.
12:19At that time, there is almost a day called grilled beef.
12:23Grilled beef is delicious.
12:26I'm embarrassed to say that the noodles were seasoned.
12:30Because I don't make it.
12:37The time is the 1980s.
12:41Welcome.
12:42How about Kenmin's grilled beef?
12:46Kenmin's grilled beef was sold in supermarkets and sold steadily.
12:54But there was a limit to spreading this PR method nationwide.
13:00That's true.
13:02In the midst of that, Kenmin's son made a decision and made it nationwide.
13:08It was Takamura Issei, who would later become the second president.
13:14Actually, I've been doing it so far.
13:17I made a little bit of money from the actual advertising sales.
13:20I put that money in my son.
13:24If it failed, I would have been called the president's stupid son.
13:30He invested his budget to take such a risk.
13:35This is it.
13:38Mom.
13:40Don't put bell peppers in Kenmin's grilled beef.
13:45Don't put bell peppers in it.
13:48Hey.
13:49Hey.
13:52Yes, TV commercial.
13:54TV commercial.
13:56It's a commercial with a huge impact.
13:59This commercial is amazing.
14:01The person who came up with this is a genius.
14:03Really.
14:04I remember it.
14:07I feel like I was scared as a child.
14:09I remember it because it had a huge impact.
14:14Certainly, I didn't have a good image of the role when I was a child.
14:19Why did he decide to make such a strange commercial?
14:24I didn't have enough budget.
14:27I asked him to make a commercial that I would never forget once I saw it.
14:33I was told that the food company was in a bad situation.
14:37I think I was able to do it because it was my position.
14:44However, there were a lot of complaints.
14:47I don't think there is such a commercial in Japan.
14:49I was very angry with the people who grew bell peppers.
14:53I remember calling them and telling them to leave.
14:57I was told that if I was told that, I would be in trouble.
14:59I was told that I would not be able to eat bell peppers as a child.
15:03I was angry with them, but I was able to eat bell peppers in the last season.
15:09I was able to eat bell peppers in the last season.
15:11Please understand.
15:14Although he was angry, the sales of bell peppers rose sharply.
15:19The name of the village became a national dish.
15:24And he will be noticed in the 2010s.
15:29Why is that?
15:32The concept of gluten-free food has spread.
15:40The concept of gluten-free food is to eat food that does not contain gluten, such as wheat.
15:47The concept of gluten-free food was originally for people with wheat allergies.
15:51However, it became a hot topic because the world-famous tennis player Novak Djokovic adopted it.
16:00Because of this trend, people began to eat rice noodles and beef.
16:10In the meantime, Yuki Takamura became the president.
16:15The third generation of young people will make three reforms.
16:25There has been a voice in the people's food for a long time.
16:31President.
16:33Look at this.
16:34What's up?
16:36There is a voice like this again.
16:41I recently moved to a new house, but I can't find grilled beef at a nearby supermarket.
16:47I used to eat it often, but it's a pity.
16:50No, that's not possible.
16:52I don't think so.
16:54Our grilled beef is over 95% sold in Japan.
17:00I'm sure you can find it at a supermarket, but it's hard to find it.
17:07That's the problem.
17:11Do you know which corner of the supermarket there is grilled beef?
17:18Ramen?
17:19No, it's not a ramen shop.
17:23I have an image that it is sold at the ramen corner.
17:28In fact, it is often sold in a completely different place.
17:34There are many places to sell vegetables and Chinese ingredients depending on the supermarket.
17:41This is the reason why you can't find it if the supermarket changes.
17:46Where should I put it?
17:50Yuki thinks about it and gives instructions.
17:55Yoshida.
17:57Yes.
17:59Can you negotiate to put it in the supermarket?
18:04What?
18:06President, that's too much.
18:09Here is a 10-second quiz for Mr. Suzuki Sarina.
18:12That's too much.
18:14Where in the supermarket do you think you can find grilled beef?
18:19I think it's a Chinese restaurant.
18:22But I think it's a snack shop.
18:25Why?
18:27I think it's a snack shop for children.
18:33I don't think so.
18:35Chinese ingredients...
18:37You want me to put it there?
18:40I don't think so.
18:42Vegetable market.
18:44Yes, vegetable market.
18:49Grilled beef was popular during the pandemic.
18:54The reason was that you can eat a lot of vegetables.
19:00So, it was decided that it would be more popular to put it in a vegetable market.
19:07But...
19:09Excuse me.
19:11It wasn't that simple.
19:16Can you put it in a vegetable market?
19:20Beef?
19:22In a vegetable market?
19:24Yes.
19:26I can't do that.
19:28I'm in charge of dealing with beef.
19:33Depending on the market, the person in charge is different.
19:36For example, the person in charge couldn't let go of the beef that was being sold.
19:44I see.
19:46I realized that it was difficult to do that for many years.
19:51I realized that it was difficult to do that for many years.
19:55How did he do that?
19:57He couldn't overcome the barrier.
19:59But Yoshida came up with a good idea.
20:03I see.
20:04I see.
20:08It's a long story.
20:10It's a long story.
20:12Here is the question.
20:15What was his good idea to overcome the barrier?
20:23He was so powerful.
20:26Powerful?
20:28He was like a big shot in the industry.
20:30He took me to a high-end restaurant.
20:32I was the president of the beef association.
20:35He was like a mountain in the mountain.
20:38I see.
20:40I see.
20:42He wrote the package naturally in a vegetable market.
20:49He wrote the package naturally in a vegetable market.
20:51He was like a big shot in the industry.
20:53How was his answer?
20:55He was like a big shot in the industry.
20:58President, can you do it?
21:00Really?
21:02He was like a big shot in the industry.
21:04He was like a big shot in the industry.
21:06He was like a big shot in the industry.
21:08He was like a big shot in the industry.
21:10How did he overcome the barrier?
21:18Hello, is this Mr. Murakami?
21:22I'm sorry for the sudden visit.
21:24He called a vegetable maker.
21:27I'm sorry for the sudden visit.
21:28I'm sorry for the sudden visit.
21:32President, he did it.
21:35Really?
21:37I'm impressed.
21:39Wait a minute.
21:41He realized it by a sudden call.
21:43He realized it by a sudden call.
21:45He collaborated with a vegetable maker.
21:48He put a picture of beef in a vegetable market.
21:53This is how he made yaki beef into a vegetable market.
22:00He successfully made yaki beef into a vegetable market.
22:05He asked for us to make a counterfeit of Murakami's package of bean sprouts.
22:14He wanted to make a counterfeit of Murakami's package of bean sprouts.
22:21This strategy is a collaboration with Miyazaki Prefecture's P-man.
22:27Since then, they have collaborated with various vegetables to increase sales.
22:37I was able to repay the P-man who scolded me at that time.
22:41TAKABURA SHACHO
22:46If you look at the homepage of the prefectural government,
22:50Did you know that a new recipe has been updated every day?
23:00President Takabura, who launched a new team with 30 people in and 30 people out of the company,
23:05President Takabura ordered the distribution of one recipe a day.
23:11The leader of this project is the editor-in-chief, Satomi Shishihara.
23:18It's really hard.
23:20I'm under a lot of pressure.
23:22I can't deliver unless I get the president's approval, so I'm raising the taste level so that I can pass.
23:30Shishihara's Best Three Recipes for Beef Noodles
23:38No. 3
23:40It's perfect for outdoors.
23:42Beef Noodles
23:45Add tomato juice and water to the beef noodles and cook.
23:50In the meantime, crush the retort hamburger and put it in.
23:56If you add black pepper and cheese, it's done.
24:00It looks delicious.
24:02In the demi-glace hamburger, you can taste the umami of meat and tomato.
24:07In addition to that, the umami of grilled beef, chicken broth, and soy sauce is added to create a delicious tomato sauce.
24:20It's Italian.
24:22It's Italian.
24:23It's Italian.
24:25It's easy for children to eat.
24:28Because it's thin.
24:30No. 2
24:32The texture is crispy.
24:34The beef noodles are crispy.
24:37Add water to the beef noodles and microwave.
24:41Add potatoes and cheese and mix well.
24:47It's done.
24:49It looks delicious.
24:50It's Italian.
24:52It sounds good.
24:56It's very delicious.
24:59It's similar to the hashed potato of a certain fast food restaurant.
25:06No, it's a galette.
25:08I've never eaten a galette, so I can't say it's a hashed potato.
25:13No. 1
25:15Switch Sake
25:17Beef in Biryani
25:18Biryani?
25:20Add beef, vegetables, and chicken to the rice cooker and add curry powder soup and butter.
25:27You put it in the rice cooker?
25:29It goes well with curry.
25:31Switch on
25:33The biryani is done.
25:35What is biryani?
25:37Beef is made from rice, so if you heat it in the rice cooker, it will be soft and chewy.
25:45It's perfect for cooked rice.
25:48It's perfect for cooked rice.
25:53Wow.
25:55It's delicious. It makes me want to eat more.
25:57The texture is soft and it feels like rice.
26:05Thanks to these recipes, the number of accesses, which was less than 100,000 a month, has increased by more than three times.
26:12No. 2
26:19This September, a unique rice noodle was released and became a hot topic.
26:24It's a noodle with no difference at all, but if you look closely at the cross section,
26:31Mr. Madoka, it's a familiar shape, isn't it?
26:35That's a mouse.
26:37That's right. It's a Mickey Mouse-shaped rice noodle.
26:42After three years, it's finally a collaboration with Disney.
26:47It's a collaboration.
26:49Kids with wheat allergies can eat beef or noodles for the first time.
26:57I think they can enjoy it more if it's shaped like Mickey.
27:05I see. There are a lot of kids with allergies.
27:09We developed it while thinking about children who eat noodles for the first time.
27:16In addition to fun, there is another merit.
27:22It's a merit.
27:25Here is the question.
27:26Here is the question.
27:29What is the merit of the shape of the Mickey Mouse noodle?
27:35I might have already known.
27:38I see. What do you think?
27:40Are you confident?
27:42When you boil the water, the noodle is completed very quickly.
27:50In other words, it's boiling fast.
27:56I see.
27:58Something is increasing compared to normal noodles.
28:05You tried to sell beef noodles by various means.
28:09Have you ever had a hard time to sell CDs?
28:14First of all, you are a reggae singer.
28:17Of course, Mr. Madoka is a singer.
28:19I don't know if it's a hard time.
28:20Every Saturday and Sunday, I held a live concert.
28:23I held about 100 live concerts every year.
28:26I went to various places.
28:29You must have sold CDs by hand.
28:31You held a live concert and sold CDs by hand.
28:34I had my fans line up, shake hands, and sign autographs.
28:37You were very popular at that time.
28:39What do you mean by that time?
28:41You know me so well.
28:45This is the first time I've met you.
28:47I feel like I've hit the moon.
28:48When was that?
28:50How about you, Mr. Madoka?
28:52I made a promotional video.
28:55It's a song called Dakedo Aitakute.
28:59There is a part that says, It's raining at night.
29:03At that time, I took a shower from the top.
29:07I sang a song while taking a shower.
29:12It was raining, but an old woman came there.
29:14I knew there was a camera.
29:18But there was no difference.
29:20I did a lot of NG with this.
29:23But you didn't sell at all.
29:26I don't know that.
29:29You said you didn't sell.
29:31I only sell flying.
29:34Mickey Mouse-shaped noodles.
29:37What are the benefits that I didn't expect?
29:40It's a cross section of Mickey noodles.
29:42Compared to round noodles,
29:45Don't you think there's something more?
29:48Is it cuteness?
29:50That's right.
29:52By making it a cross section of Mickey,
29:55The surface area of the noodles has increased.
29:58I see.
30:00The shape has become complicated.
30:02The surface area is about 1.2 times.
30:05In other words,
30:07The taste of the noodles has become easier to mix.
30:11I'm frustrated.
30:13I didn't know until I made it.
30:16As a result, the sauce mixes well.
30:20Even if the taste is light,
30:22Even if the salt content is low,
30:24It's a merit to be able to feel delicious.
30:27It's delicious when you mix it up.
30:29Kenmin food continues to evolve in all aspects.
30:32What is President Takamura's request?
30:36Think of a recipe every day with a strict president.
30:38What is President Takamura's request?
30:40It's polishing OnlyOne.
30:43OnlyOne is a business that only we do.
30:48By polishing OnlyOne further,
30:52I think we can provide new ideas and new values.
30:59What is President Takamura's request?
31:03The third generation is great.
31:05It's the most difficult thing to twist and make it easier.
31:08I think it's a good idea.
31:10I think it's a good idea.
31:12It's good enough, but it's not good enough.
31:15A town inn in a residential area that is not a tourist attraction.
31:19Is the business going well?
31:22A town inn in a residential area that is not a tourist attraction.
31:26This series is interesting.
31:28It's a project to ask if the business is going well.
31:33The guest this time is...
31:37I came to Fujidera City.
31:41To be honest, I don't think Fujidera is a tourist attraction at all.
31:49Fujidera is a town where you can't stop at the airport.
31:55I don't think Fujidera is a tourist attraction at all.
32:00Here it is.
32:02It's called Sennaria.
32:06I wonder if it's open today.
32:09Sennaria, a hotel located 5 minutes' walk from Fujidera Station.
32:15It's covered by a big tree and you can't see inside because of the reflection of the glass.
32:20It's hard to get in at first glance.
32:24To be honest, I don't think there are many people.
32:26In the old days, there was a stadium called Kintetsu Buffaloes at Fujidera Stadium.
32:33It was demolished, but Fujidera Stadium was the home of Kintetsu Buffaloes.
32:40I went to see the game with my father.
32:42In Nobunari's prediction, it was a hotel that survived while eating up the profits at that time.
32:51Excuse me.
32:53Is it automatic?
32:54It's automatic.
32:57The space is spacious.
33:00Hello.
33:02It's beautiful.
33:04I'm Nobunari Oda.
33:06Thank you for coming.
33:10How many years has this hotel been open?
33:14It's one year older than my age.
33:17It's been 76 years.
33:19I don't know my mother's age.
33:21Are you 75 years old?
33:22No, I'm not.
33:24What?
33:26It's beautiful, isn't it?
33:28The correct answer is Sennaria, which was established 73 years ago.
33:32What year is the result?
33:34This is Mr. Okumura, and he is the second generation.
33:38The entrance has a sense of the Showa period.
33:47Let's take a look inside.
33:50It's amazing.
33:52The first floor is the bathroom.
33:55This is the bathroom.
33:57It's amazing.
33:59It's spacious.
34:01It's very spacious.
34:03It's very good.
34:05It's great.
34:07The bath is a stainless bath that was popular around the Showa period.
34:12Nobunari found something.
34:16Is this a master bedroom?
34:22No, this is a private room.
34:24What is a private room?
34:27This is also a private room of the manager.
34:36Let's take a look at the guest room.
34:45There's a...
34:46Huh? Wait a minute!
34:48It's a bed!
34:50This is just so nice!
34:52It's so nice!
34:54And there's a table and a chair.
34:56It's so nice.
34:58To be honest, it doesn't feel like a hotel.
35:00It feels like you're watching from the outside.
35:04The unit bus is also well-equipped.
35:08This is enough.
35:10How much is one night here?
35:12$10 for two.
35:14Two people? One person?
35:155,000 yen.
35:165,000 yen?
35:17It's cheap!
35:19If you stay alone, it's 6,000 yen.
35:21What?
35:22You can use it alone?
35:236,000 yen!
35:25I want to stretch at a hotel,
35:29so I'm curious about the size of this room.
35:31It's big enough.
35:33Look.
35:34Look.
35:35It's big enough.
35:36Wow.
35:37It's big enough.
35:37You just want to show it, right?
35:38Look.
35:39It's big enough for stretching.
35:42Wow.
35:44There's a 6-bedroom type for two people,
35:47and this one is 9,000 yen.
35:49Wow, I like this room.
35:51Now that we know what it's like inside,
35:53we asked them why they run a hotel
35:57in a place that's neither a tourist attraction nor a commercial area.
36:01My guess is
36:03that it's the Fuji-dera Palace.
36:05It's near the Kintetsu Buffaloes.
36:06Kintetsu was weak.
36:08Guests don't come here.
36:10What?
36:12When Kintetsu said he was going to the Osaka Dome
36:16and that he was going to quit,
36:18no one stopped him.
36:20No one?
36:21No one.
36:22All of a sudden,
36:23the lady said the Buffaloes were weak.
36:27So,
36:28what kind of guests...
36:31The Fuji-dera Palace
36:33used to be a school for high school students.
36:37I see.
36:38It was a national university.
36:39It's called Akashi-kyu-jo, and it's in Akashi.
36:42When I was a kid,
36:44my parents were really worried
36:46about what kind of students would stay.
36:49I see.
36:51The Fuji-dera Palace was held
36:53at the Fuji-dera Kyu-jo,
36:55an official baseball tournament
36:57for high school baseball players.
37:01Because a lot of students came from all over the country,
37:04it used to be so busy that
37:06you couldn't even make it to this hotel.
37:10But now,
37:11how many baseball teams are gone?
37:15There are a few.
37:17The Badminton Club
37:19and the Volleyball Club.
37:21There's a volleyball school
37:23around here.
37:25I see.
37:26Fortunately,
37:27the sports high school is nearby,
37:29and the club is the source of income.
37:34Now, let's get down to business.
37:38How's business at this hotel?
37:41It's tough.
37:43It's tough.
37:44It's tough?
37:46Tough?
37:47Yes.
37:48Is tough a bad word?
37:50It's close to a bad word.
37:52Do you have any plans
37:54to attract more customers?
37:57I don't have any plans.
37:59Actually,
38:01I'm not the only owner of this hotel.
38:04I have a second wife.
38:06What?
38:07What?
38:08What's the other face of the owner
38:10that goes beyond the red house of the hotel?
38:13Wait a minute.
38:14No way!
38:21How's business at this hotel?
38:24It's tough.
38:26It's tough.
38:27It's tough?
38:28Actually,
38:29I'm not the only owner of this hotel.
38:32I have a second wife.
38:34What?
38:35What's the other face of the owner
38:37that goes beyond the red house of the hotel?
38:42Please come in.
38:44Okay.
38:45Oh!
38:46What?
38:47Is this it?
38:48Yes.
38:49What?
38:50Is this a viola?
38:52It's a Chikuzen viola.
38:53Does that mean
38:54you are the teacher of this Chikuzen viola?
38:58No, I'm just a performer.
38:59A performer?
39:00Wow!
39:01I'm the national treasure of humans.
39:03What?
39:04No way!
39:06Wait a minute.
39:07Are you the national treasure of humans?
39:09Yes, I am.
39:10Can I shake your hand?
39:11I'm a performer.
39:12Wow!
39:13He's not just a TV personality.
39:16He's the national treasure of humans.
39:19What do you want from me?
39:21What do you want from me?
39:28He's such a fool!
39:32He's a young man.
39:33He still teaches viola at the hotel
39:35with his many fans.
39:37He's so cool.
39:39He's a national treasure of humans.
39:42He's a national treasure of humans.
39:43He's a national treasure of humans.
39:45He's a national treasure of humans.
39:46He's able to pay off the hotel's debt
39:48with this Chikuzen viola.
39:52It's a bit rude to say that he's able to make money
39:55with just that.
39:57But he quit the hotel
39:59and bought this Chikuzen viola.
40:01That's right.
40:03Isn't it good for him?
40:06The hotel is a family business.
40:09My parents left it to me.
40:11It's a family business.
40:12I have to keep it going.
40:15I see.
40:18I was able to keep doing this
40:20because of the hotel.
40:24It's all thanks to the hotel.
40:26I see.
40:27So I want to keep it going.
40:30Conclusion!
40:34It's a family business,
40:36so even if the management is strict,
40:38he won't quit.
40:41It's a local product
40:43It's a local product
40:45with a long history of selling grilled beef.
40:47There are other products
40:49that have been successful
40:51with a good idea strategy.
40:54I'd like you to look at this product.
40:56Ajinomoto Cooked Oyster Sauce
40:59It's a long-selling product
41:01that's been on sale for 29 years.
41:03It won first place in the market
41:05thanks to the strategy of Idea Mansai last year.
41:07It won first place in the market.
41:09I don't use oyster sauce that much.
41:11So I use it.
41:13I thought it would be better to use it
41:16for Chinese dishes.
41:18I thought it would be better to use it
41:20for Chinese dishes.
41:22But I took the strategy
41:24of putting it on boiled lettuce
41:26and eating it as is.
41:28But I took the strategy
41:30of putting it on boiled lettuce
41:32and eating it as is.
41:34Well done!
41:35Well done!
41:37It's written in the product manual
41:39There is a small product on the left side.
41:42Lettuce is easy to store in newspapers.
41:49This is a newspaper advertisement.
41:52It says, please store this in lettuce.
41:54What happens if you actually do it?
41:59Lettuce is the face of Fujiwara Tatsuya.
42:02It's Fujiwara Tatsuya's face lettuce.
42:04It's interesting.
42:06What happens if you put this in the refrigerator?
42:12Every time you open it, you can see Fujiwara Tatsuya.
42:15This became a hot topic on SNS.
42:18It's interesting.
42:20Did you see it on SNS?
42:22Based on the taste, I added flavor to this.
42:24This is a collaboration.
42:29What is this?
42:32Lettuce farmer.
42:44Based on the taste, I added flavor to this.
42:46This is a collaboration.
42:51This is a collaboration with a lettuce farmer.
42:57This is a newspaper advertisement.
42:59This newspaper is also for storing lettuce, so this is a picture of lettuce sold at a direct-sale shop.
43:09This person made it.
43:11It is a vegetable that can be seen by many producers, but it is a vegetable that can be seen too much.
43:17This is the oyster sauce based on this taste.
43:20It's good, but it's just that everyone doesn't know and it doesn't sell.
43:24Oyster sauce and beef are delicious, but I didn't have everyone's soba, but this is the trigger.
43:30Oh, it's so easy to use.
43:32I can't say that at all.
43:35I'm serious. I'm trying hard.