Bira91 ke monkey logo ka asli matlab kya hai? 🤔 Aur kaise Ankur Jain ne ek desi beer brand se pura market disrupt kiya? 🍻 India ke millennials aur Gen Z ke favorite beer ki kahani dekhiye ab! Watch full story on Nazar Ya! YT Channel. https://youtu.be/kcao8mqM8tA 🐒✨
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00:00Beera 91 ka monkey logo aaj sabko pata hai, lekin is beer company ko shuru karne par Ankur
00:16Jain ke papa ne unse 5 saal baat hi nahi ki thi.
00:20Pichle saal unki company ne 8 billion Indian rupees ka profit kamaya.
00:24Aaj Startup Spotlight me hum Beera ki journey sanjhenge aur dekhenge ki kaise Beera ne India
00:29ke Millenials aur Genre ka dil jeeta hai.
00:34Beera ki shurbaan 2015 me hui, jab founder Ankur Jain ko laga ki Indian beer market me
00:39innovation ki kami hai, aur Indian taste buds ko kuch nai and unique flavours ki zarurat
00:44hai.
00:45Jain, jo pehle se ek entrepreneur the aur New York me ek software company run karte
00:48the, unhone dekha ki international brands jaise Heineken aur Budweiser India me available
00:53hai.
00:54Par, koi bhi Indian brand nahi hai jo Indian youth ko fresh aur unique flavours de sake.
00:59Beera ne Belgium se wheat beer import karna shuru kiya, aur India ke open youth ko target
01:04kiya, jo naye flavours try karne me interested the.
01:07Traditional beers ke market me Beera ke craft brews refreshing aur innovative the, aur sales
01:132015 me 1.5 lakh cases se lekar 2019 me 26 lakh cases tak badgayi.
01:19Iss success se doosri craft beer brands jaise Simba, White Owl aur Katipatam ko bhi market
01:24me entry mil gayi.
01:25Beera 91 me, 91 India ka dialing code hai, aur iska ulta B logo, market ke traditional
01:30beers ke khilaf rebellion ka symbol hai.
01:33Beera ke paas MP aur Nagpur me production plants hai, junka saada production sambhalte
01:38hai.
01:39Beer, duniya ke sabse zyada consume honewala alcoholic beverage hai.
01:42Jain ne India wapas aakar 3 saal beer market ko samajhne me lagaye, euro cube free kiye,
01:48taaki exotic beer ke flavours ko samajh sake.
01:50Unhone craft beer me specialise karne ka decision diya.
01:55Craft beer traditional tariqe se banaya jaata hai, ek choti brewery me.
02:00Jain ne beer ke flavours par focus kiya, aur Beera White aur Beera Blonde launch kiya,
02:05jo kaafi light aur smooth the, aur Indian beer lovers ko pasand aaye.
02:08Beera ki success ka ek bada reason yeh hai, ki unhone apne aap ko ek cool brand ki tarah
02:13represent kiya.
02:14Unka quirky aur bold monkey logo, ek youth icon ban gaya.
02:18Events, concerts aur social media ke through, Beera ne youth ke saath connection banaya,
02:23jo is brand ki popularity ka ek major factor hai.
02:26Aage chalke Beera ne Indian market ki demand ke isaap se naye flavours banaya, jise Mango
02:31Lassi aur Kokum Saag.
02:32Yeh Beera ko industry ke bade players jise United Breweries aur Carlsberg se alag rakta
02:37hai.
02:38Beera ne sirf ek saal me market ko itna disrupt kar diya, ki Sequoia Capital jise bade venture
02:43capital ne inhe support kiya.
02:48Lekin, Beera 91 ko ab kaafi challenges face karne pad raha hai.
02:51Kiran Holdings aur Peak XV Partners se $450 million se zyada funding ke baawajood, Amkujan
02:58ab ek tough spot me hai.
02:59Pichle saalon me Beera ki beer liquor retailers aur pubs me kam mil rahi hai.
03:042023 me Indians ne 3000 million litres beer consume ki, jo desh ke total alcohol consumption
03:10ka alag bag aada hai.
03:12Fir bhi $520 million ki valuation hone ke baawajood, Beera ko cash crunch ka saamna karna pad raha
03:18hai.
03:19Beera ka supply chain ab bhi bohot kharab halat me hai.
03:22Beera ne Beera Taproom aur The Beer Cafe ko acquire kiya, jisse unki finances aur complex
03:27ho gayi.
03:28Vendors aur contractors ko delayed payments hone lagi, aur kuch vendors ne social media
03:33par complaints bhi ki.
03:34Beera ne kuch funding leka debts clear ki, lekin working capital cycle tight hone se
03:39issues ab bhi hai.
03:40JN kehte hai ki payment delays, uneven capital inflow ki wajah se hote hai, lekin ab unhone
03:46bola hai ki 95% vendor payments clear ho chukki hai.
03:49Analysts feel karte hai ki Beera ka focus experimental favors par zyada hai, lekin JN
03:54counter karte hai ki innovation Beera 91 ki identity hai, aur bina innovation ke yeh
03:59sirf ek beer brand ho jayega.
04:01Beera ka portfolio ab strong beers ke taraf shift hua hai, jo larger audience ko appeal
04:06karta hai.
04:07Par iss se craft beer label maintain karna muskil ho raha hai.
04:13Indian alcohol industry newcomers ke liye challenging hai, kyuki alcohol CGST ke andar
04:18aata hai.
04:19Har state ki apni policy hoti hai, jo regulatory aur financial hurdles create karte hai.
04:24Beera ne contract manufacturing aur brewers ko lease par lene ka decision liya hai, jisse
04:29production limited hai.
04:30Bade competitors jaise United Breweries ke paas multiple breweries aur contract manufacturing
04:35partners hai, johne operational advantage dete hain.
04:41Beera ko internal challenges bhi face karni par rahi hai, jisse high employee attrition
04:46rate, khas ka leadership roles mein.
04:48Pichle 6 saalon me Beera ne 4 chief financial officers badle hain, jo industry mein bohot
04:54zyada hai.
04:55JN iss baat ko maante hain, aur management team me stability laane ki koshish karna chahate
05:00hain.
05:01Beera ne employee stock option pool expand kiya hai, taaki talent ko retain kar sake.
05:05Beera 91 ki journey craft beer innovators se leh kar operational, financial aur market
05:10challenges ko face karne tak aachuki hai.
05:12Ankur Jain ki determination, company ki identity ko sustain karte hua profitability ki tarah
05:17badhaani ki hai.
05:18Yeh dekhna interesting hoga ki Beera in challenges ko kaise innovate karta hai aur overcome karta
05:23hai.
05:24Kya aapne kabhi Beera ki beer try kiya hai, hume comments me bataaya.
05:27Iss video ko like karein aur humaari channel ko subscribe karein.
05:30I'll see you the next time.