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00:00In 1999, near Biwako, there is a story of a Japanese confectionery shop.
00:09Near Biwako?
00:11Hey, Nobuhiko.
00:13Did you make the Japanese confectionery properly?
00:15What is this? It smells like alcohol.
00:18I made it properly.
00:21The third generation of the Japanese confectionery shop and the next generation's son.
00:27How is it? Let me see.
00:35Oh, no.
00:40What is this?
00:41Well, this is...
00:45I just made a little mistake.
00:48The confectionery made by his son collapsed.
00:52Oh, this is no good.
00:54You still make confectionery like this.
00:57It's no good.
01:01Then, teach me how to make it properly.
01:04I can't make good things just by imitating you.
01:08If you can make it properly, you can make this much.
01:11Huh?
01:12You're my son.
01:13Why do I have to make everything by myself?
01:15You're the only one who can do it alone.
01:17You should do it with your son.
01:18No, I did it.
01:20I drank for a week.
01:21What are you talking about?
01:22I'm sorry.
01:23It's all my fault.
01:24Hey!
01:26If you're going to say that, you should run this shop.
01:30Is that so?
01:31What are you talking about?
01:33I'm retiring today.
01:36Huh?
01:37Do you understand what you're saying?
01:39I know.
01:43How can you say that?
01:45You should do it.
01:47His son left him.
01:51His son gave birth to...
01:55This is Fukumitarashi.
01:58Fukumitarashi Dango
02:01Fukumitarashi Dango is a big dango with a trademark of cute baked ginkgo.
02:07How many dango are sold?
02:09About 300,000 dango are sold every year.
02:13What?
02:14300,000 dango?
02:17In addition, in Kyoto...
02:20I want to take a picture.
02:22I want to post it on Instagram.
02:24This dango is also popular among young people.
02:29This is Kaho Dango.
02:31It's stylish.
02:34This is Mitarashi Dango made with beans.
02:37It's a popular dango on SNS.
02:42It's a popular dango that customers from all over the country come to buy.
02:4770,000 dango are sold every year.
02:5070,000 dango.
02:51So, this time...
02:53It's a dango with a unique style.
02:55It's a popular dango.
02:56It's Koseiha Mitarashi Dango.
02:58Let's go to the money point.
03:04Hello, Money Road.
03:08First, we came to Nagahama City, Shiga Prefecture.
03:13This is a Japanese restaurant near Iwako.
03:15It's called Kasho Rokubei.
03:17Hello.
03:18Hello.
03:19Welcome.
03:23This is Nobuhiko Igawa, the fourth president.
03:27Has this restaurant been around for a long time?
03:29It opened in 1926.
03:32It's been 98 years.
03:34It's been 100 years.
03:35It's almost 100 years.
03:37How much is the annual income?
03:39The annual income is 300 million yen.
03:41300 million yen?
03:42Yes.
03:43That's a lot of money.
03:44Do you earn a lot of money?
03:45No, I don't earn a lot of money yet.
03:49You don't look like you earn a lot of money.
03:51It's 300 million yen, isn't it?
03:53If you look inside,
03:55you can see yokan and kusamochi.
03:58Among them, which one is the most popular?
04:02This is our fukumitarashi.
04:05I only know the mitarashi dango that's stuck in a skewer.
04:10But this one isn't stuck in a skewer.
04:13It's sold in a cup that's placed in a square.
04:17It's cute.
04:18It's cute.
04:19It looks delicious.
04:20It's cute.
04:21This cute face is the trademark of fukumitarashi.
04:26It's very popular if you can't find it anywhere else.
04:30I think it's popular because artists and idols post it on social media.
04:41It's very successful.
04:43It was a very sudden situation to come here.
04:48It was a series of success stories.
04:53Igawa Seikaho, a small confectionery shop that opened in Nagahama in the Showa era.
05:01Nobuhiko was born as the third-generation eldest son,
05:05but he wasn't able to move forward as actively as his parents,
05:10so he wasn't aware of starting a family business.
05:14But...
05:17I don't really have anything I want to do.
05:20I guess I'll just work at home.
05:27Nobuhiko decided to start a business because he had nothing else he wanted to do.
05:33But...
05:36What are you going to do with such a small company?
05:41What?
05:43You should join a bigger company and work harder.
05:47That's right.
05:49I might make this company bigger.
05:52You know,
05:53I don't want to make a big company.
05:56Is that so?
05:57It's best to work hard.
06:03Nobuhiko's decision was not welcomed by his third-generation father,
06:07who was very aggressive with the business of the confectionery shop.
06:12Why was your third-generation father like that?
06:15My third-generation father was a farmer,
06:17so he didn't choose a job for himself.
06:20He chose a job for his mother's family.
06:22I guess he didn't think the confectionery shop was a good business.
06:28He said,
06:29I want you to be a pharmacist.
06:32Why a pharmacist?
06:33He said,
06:34I'll make a lot of money with the medicine.
06:37Your mother was watching you, right?
06:41Yes.
06:42I guess she was worried about me.
06:44I guess she didn't say anything about the business.
06:48Nobuhiko joined the confectionery shop in such a situation,
06:52but in the summer of his second year of working,
06:56something unexpected happened.
07:03Make it well.
07:06Okay.
07:07I got it.
07:10Nobuhiko was told by his father,
07:13who was attending a gathering of relatives,
07:15to make confectionery for selling at the confectionery shop.
07:21Why do I have to make it alone?
07:25Nobuhiko was dissatisfied with making confectionery alone.
07:30He couldn't concentrate on his work.
07:34Then,
07:35he got old.
07:41Hey, Nobuhiko.
07:43Did you make confectionery well?
07:45It smells like alcohol.
07:49I made it well.
07:50Which one is it?
07:51Show me.
08:00Don't break it right away.
08:04Confectionery is supposed to be firm.
08:09However,
08:10Nobuhiko's confectionery was not well-kneaded,
08:14so the shape was easily broken.
08:19Are you still making confectionery?
08:22It's not good at all.
08:26Then, teach me how to make it well.
08:29Look at me.
08:30I can't make it well just by looking at you.
08:34If you look at me carefully,
08:35I can make it well.
08:39Then,
08:40the quarrel between them escalated in the kitchen at night.
08:44Then,
08:45a shocking word came out from his father's heart.
08:50You've been drinking for a week.
08:53What did you say?
08:54You've been drinking for a week.
08:55What did you say?
08:57If you say so,
08:59you should run this shop.
09:02What are you talking about?
09:04I'm going to retire today.
09:08You should go out.
09:09You should run this shop.
09:10I think he would say,
09:11Stop it.
09:12What happened after that?
09:14I thought he would wake up the next day,
09:16but he didn't wake up at all.
09:18I thought he really wouldn't wake up.
09:21He was like a fish in water.
09:23He was like a fish in water.
09:26He said,
09:27I won the championship the other day.
09:29He was proud of it.
09:31Did he say,
09:32Do it.
09:33Did he say,
09:34Do it.
09:35He was stubborn.
09:38He didn't do what he was supposed to do.
09:44You really won't do it?
09:48In just two years since he started his business,
09:51Nobuhiko decided to open his own shop.
09:56It's a historical moment.
10:00I don't want to think about it.
10:03If this happens,
10:04I'll do what I want
10:06and make this shop famous.
10:10Nobuhiko was so determined,
10:12but the reality wasn't so sweet.
10:15He was waiting for a series of hardships.
10:22Did we have this much free time?
10:25Well, we had a few more customers.
10:28We had a few more customers.
10:29We had a few more customers.
10:30We had a few more customers.
10:31The number of customers was decreasing.
10:33The number of customers was decreasing.
10:34On top of that,
10:35Nobuhiko's Japanese sweets were lined up in the store.
10:40Welcome.
10:41Thank you as always.
10:42Thank you as always.
10:43I bought Uiro the other day.
10:45I bought Uiro the other day.
10:46Yes.
10:48It wasn't good at all.
10:50It wasn't good at all.
10:52Has the taste changed?
10:53I'm sorry, but I'll never buy it again.
10:56I'm sorry, but I'll never buy it again.
10:57Don't say that.
10:58Don't say that.
10:59I'll make delicious Uiro again.
11:01No, that's enough.
11:05As expected, it has the taste of a craftsman.
11:11Has the taste changed that much?
11:15The reputation was declining,
11:18but the sales were soaring.
11:22Did you feel that the reputation was declining?
11:25I felt it.
11:26I felt it.
11:27I felt it.
11:28I felt it.
11:29How did your parents react?
11:32I think they were really worried about me.
11:35I think they thought it would be okay if I did it in detail.
11:42So I didn't say much.
11:45Now that I think about it, I'm really grateful.
11:52Hello, Tsukuda-san.
11:54Hello.
11:55Are you okay?
11:58What?
11:59I heard that Mr. Igawa is no longer delicious.
12:02Your reputation is declining.
12:05Yes, I'm sorry.
12:08My reputation is also declining.
12:11Make something delicious.
12:14Yes.
12:15I'll order it again.
12:17Thank you very much.
12:21It's been seven years since I started my own business.
12:25For the sake of the customers who stay close to me,
12:28I'm determined to face my business seriously.
12:32One year, I make yokan.
12:34The next year, I make grass mochi.
12:36I make products that I research every year.
12:40Every year, I spend time improving each snack.
12:46There are people who support the shop.
12:49I will never make something delicious.
12:53Thanks to such efforts,
12:55Mr. Igawa gradually regained his reputation.
13:01And then, in 2006.
13:05Yes.
13:07It's cool.
13:10I'll go with this.
13:13Mr. Igawa, who has been in the business for three generations,
13:16has been re-established as Mr. Igawa.
13:20He started as the fourth generation.
13:24I decided to go abroad.
13:27At that time, Mr. Igawa was...
13:30At that time, he was like a rice cooker.
13:35He was like a rice cooker.
13:39I happened to have a nickname.
13:41It's called Iena.
13:43Iena means six.
13:45I was called Iena.
13:47I was nicknamed Kasho.
13:49It's a name that flows.
13:52It's a fun name.
13:54I'm very satisfied.
13:58Yes.
13:59Thank you for your cooperation next month.
14:02Yes.
14:03Excuse me.
14:04There is an order.
14:05Kasho Rokubei, who has increased his number of employees,
14:09has been recruiting more and more people
14:12since the opening of the store and the event.
14:17Now is the time of the game.
14:19I need a hit product that will make the name of Kasho Rokubei stand out.
14:26He needs a hit product that will make the name of Kasho Rokubei stand out.
14:34What Japanese sweets do people like?
14:39If I had to say what everyone likes...
14:43Isn't it Mitarashi Dango?
14:45Oh, that's right.
14:47The store in Kyoto that I worked with in Saiji
14:50sold Mitarashi Dango.
14:52It was very popular.
14:54Mitarashi Dango...
14:56There's no one who doesn't like it.
15:00He decided to make Mitarashi Dango, a specialty.
15:06But...
15:09Even if I make ordinary Mitarashi Dango,
15:13I can't sell it to other popular stores.
15:17I need to add my own value to it.
15:25Now, here's the question.
15:28After this, the unique Fukumitarashi Dango will be completed.
15:35It's really a coincidence.
15:38What made it a coincidence?
15:45You've seen that box before, right?
15:48Yes, I have.
15:49There's a lot of snacks in there.
15:53Can I say something?
15:56I'm going to guess, but...
15:58There are a lot of quiz programs.
16:00Waku Waku Doubutsu Land, Naruhodou The World...
16:03Toriniku...
16:05Can I sit down?
16:07Sit down.
16:09Go ahead.
16:10I've seen this before.
16:12I've seen it somewhere.
16:14It's a golf ball.
16:16You can get one each.
16:18You can get it at a store.
16:20For example, you can get it at a store.
16:22You can get it at a store.
16:25I see.
16:26It reminds me of an e-ball.
16:28You can get it at a Japanese candy store.
16:31You can get it at a Japanese candy store.
16:35So, it's a coincidence.
16:37There was something in the store.
16:40It's hard to throw it away.
16:42You can only collect the box after you eat it.
16:45I see.
16:46It's not a Morozov pudding.
16:55No way!
16:56I don't get it.
17:01You had a parent-child quarrel.
17:03Have you ever had a parent-child quarrel about your job?
17:08I don't have a job.
17:10When I was 25 years old, I wasn't married yet.
17:13My mother was worried about me.
17:16So, she worked hard to get me married.
17:20When I went to the supermarket,
17:22I asked many women if I could have a son.
17:26I asked them if I could have a son.
17:28Yaki's mother is a housewife.
17:30She thinks about her son's age.
17:33So, she asks people who are the same age as her to have a son.
17:38So, she has a son.
17:40At first, I thought it was suspicious.
17:42So, I thought it was a fresh fish.
17:45It's a trick of a con artist.
17:49The reason why this coincidence happened is...
17:56Is it something else?
18:00I don't know.
18:05Yes.
18:07Excuse me.
18:09Would you reduce the number of fruit jellies from next week?
18:15Well...
18:19If they don't sell that much, it will be a loss to make them.
18:24There are a lot of containers left in the warehouse.
18:30I thought they would sell a lot.
18:34Nobuhiko was consulted by a staff member about the amount of fruit jellies left in the warehouse.
18:42But, this is a trick of a con artist.
18:48This is it.
18:49President.
18:50How about putting Mitarashi Dango in the container and selling it?
18:56Mitarashi Dango in the container?
19:00That's right.
19:01That container is quite expensive.
19:03It's a waste to leave it.
19:05I see.
19:09Let's do it until the container is ready.
19:14Yes.
19:15He decided to put it in a square jelly container for processing.
19:21But, when he actually made it...
19:25It's good.
19:26It doesn't look like Mitarashi Dango.
19:28It's cute.
19:29It's cute, isn't it?
19:33By the way...
19:40I have an idea.
19:41How about putting it on a grill?
19:43It's unique to women, isn't it?
19:45I didn't know there was a Halloween-themed one before this.
19:48That is a smiling grill from Halloween.
19:53There is no such thing.
19:54It's totally different, isn't it?
19:57It's good.
19:58It's a Mitarashi Dango which seems to be good at acting.
20:01That's right.
20:04How about putting the name of the book as Fukumitarashi?
20:09It's good.
20:11Fukumitarashi.
20:13It's good, isn't it?
20:16In this way, Fukumitarashi was completed in 2014.
20:21Let's sell it.
20:23It's cute.
20:25What's this? It's so cute.
20:28Which one is it?
20:29This one.
20:30It's true. It's so cute.
20:32It's Fukumitarashi.
20:35It's cute.
20:38It will sell well.
20:43In addition to its appearance, the president is particular about Fukumitarashi.
20:48It's more like a rice cake than a dango.
20:52After steaming it, we put it in a machine to make rice cake.
20:56Then, we add salt to it.
20:58We are particular about that.
21:00The sauce tastes a little stronger than a normal dango.
21:04It's the same as sushi, which is cooked in the mouth at the end.
21:09We make such a sauce.
21:13This rice cake is good, isn't it?
21:16I'll accept it.
21:19I'm attracted by its appearance.
21:23The rice cake is good, the taste is good, and the appearance is good.
21:27The three are good.
21:29KASHO ROKUBEI, which is a signboard product of Fukumitarashi,
21:33is a very popular Japanese sweets shop with a reputation of 13 million yen to 300 million yen.
21:41I'd like to explore the possibilities of Japanese sweets shops.
21:47As a brand, I'd like to develop KASHO ROKUBEI and Fukumitarashi.
21:56Next, let's go to Nakagyo-ku, Kyoto City.
21:59Kaho is a shop near Nijo Castle.
22:04In the store, there are ice cream with fruits and sake in the dough of warabi mochi,
22:09sweets with monaka and sabure,
22:13and fruit daifuku, etc.
22:15It is a popular Japanese sweets shop for young people with a large number of cute Japanese sweets.
22:20What is the most famous among them?
22:25Thank you for waiting. This is Kaho Dango Mitarashi.
22:28This is also Mitarashi.
22:30This is Mitarashi Dango with a bottle cap.
22:33I can't see the shopkeeper.
22:35He is the representative of this shop.
22:38This is Mr. Kazuo Yasumoto, the president, who came up with the idea of bottle cap Mitarashi.
22:45Why did you decide to sell Mitarashi Dango with a bottle cap?
22:49At first, I didn't think about it because of the bottle.
22:52Based on the concept of this shop, I came up with this product.
23:02I want to make a product that is unique to Yarukara.
23:06But if it's a Japanese sweets, it needs a famous Japanese sweets.
23:13Kazuo quit his job at the age of 53 and decided to open a Japanese sweets shop that was his dream.
23:21It's a famous Japanese sweets.
23:24What do you recommend?
23:26I recommend Mitarashi Dango.
23:29It's delicious and beautiful.
23:32Mitarashi Dango?
23:34If you can make a good product, it will be a famous product.
23:38That's amazing.
23:40In order to make a famous product, Kazuo and his colleagues started developing Mitarashi Dango.
23:47As the president said, I tried to make it as if I were listening to a Kyo-style magazine so that the soy sauce wouldn't be too spicy.
24:00It's good.
24:03Do you want to add some kinako?
24:06Kinako?
24:08It tastes like soy sauce, so it might be better to add it.
24:14Then, let's look for kinako that goes well with Mitarashi Dango.
24:20From there, Kazuo asked a number of people to look for kinako that goes well with Mitarashi Dango.
24:26I haven't heard of kinako with Mitarashi Dango.
24:29This is it.
24:31He found a kinako that he could understand.
24:35He put it on Mitarashi Dango.
24:44It's good.
24:49It tastes exactly like Mitarashi Dango I imagined.
24:52This kinako goes well with Mitarashi Dango.
24:55It was hard to find this kinako.
25:00He used the ingredients he was proud of and decided on the taste.
25:05However, the problem was how to make this a unique product.
25:11Don't you have to figure out how to serve it?
25:16In the first place, what do you put it in a bottle and give it to the customer?
25:21That's true.
25:23I didn't think about it.
25:26I think we have to put it in a bottle.
25:33Let's ask Moriwaki-san.
25:36Why did he have to put it in a bottle?
25:43I won't run away. I won't throw it away. I won't give up.
25:49Why did you have to put it in a bottle?
25:52Because it's a store where Kaho is conscious of SDGs.
25:59Speaking of Mitarashi Dango, it is common to put it in a plastic container and serve it.
26:05However, Kaho decided not to use plastic products to make it a store that focuses on SDGs.
26:12It's like now.
26:14Didn't you want to use a bottle?
26:17I don't use plastic containers.
26:20Among the broadcasting materials used by Kaho, I could only use a bottle.
26:26It was good that it opened well.
26:30So I had no choice but to put it in a bottle.
26:34It looks good, too.
26:36Sprinkle soybean flour on top.
26:41That's good.
26:44It's luxurious.
26:46It's good. It's fashionable and luxurious.
26:51Certainly, it's photogenic.
26:55It looks good.
26:58However...
27:01Here's the problem.
27:04Oh, no. If I do this...
27:10If you put it in a bottle, you'll find an unexpected disadvantage.
27:14But what is the disadvantage of it?
27:22I thought the container was just full of soybean flour.
27:27I thought soybean flour would come out when I fried it.
27:33Soybean flour will remain in the sauce, right?
27:37I'll put it in a bottle.
27:39I'll put it in hot water and stir it.
27:44If I drink it, it'll be delicious.
27:47I can drink it and use a bottle.
27:50I can drink it until the end.
27:53The disadvantages of a bottle are spread.
27:57What's the surprising truth?
28:00What?
28:05What's the surprising disadvantage of a bottle?
28:13It's good.
28:15It's fashionable and luxurious.
28:18However...
28:20If I pull it out...
28:23Look at this.
28:29It'll be like this.
28:31If I do this, soybean flour will spill out.
28:35Yes.
28:37If you pull out the mitarashi dango, soybean flour will spill out.
28:43This is not good.
28:46It looks good, but it's hard to eat.
28:52When the container is full of soybean flour, it's time to eat.
28:59No.
29:01This way of serving is interesting.
29:04But it's also fun.
29:07I'll eat it as it is.
29:09But if you eat it as it is, it'll be hard to eat.
29:13I'll tell the customers when I sell it.
29:17Will it be okay?
29:22I thought it would be the target of the complaint, but when I sold it...
29:30I didn't expect this to happen.
29:33Dad, look at this.
29:37It looks like Kaho's mitarashi dango is a hot topic.
29:40Is it a TikTok video?
29:43Wow.
29:51It's interesting that soybean flour spills out.
29:56Urahara was afraid of the complaint.
30:00However, it became a hot topic on SNS as a mitarashi dango with soybean flour.
30:06I see.
30:09It looks like a lot of soybean flour.
30:11I'll eat it on top of the rice cake.
30:15Wow.
30:17This is not good.
30:20It's spilling out.
30:23Wow.
30:26How does it taste?
30:28It tastes good.
30:30But I'm worried about this.
30:32It's a lot of soybean flour.
30:35Tanoshin is a young man.
30:38He is very resistant.
30:41Wow.
30:43It's spilling out.
30:46It's delicious.
30:47The soybean flour is delicious.
30:50What do you think?
30:52What did you think was a disadvantage or a complex?
30:54What did you think worked well?
30:58I've been working for a long time.
31:02I've been running for 10 to 20 years.
31:04I've been running at Akasaka Gochome Mini Marathon.
31:07Since then, I've been running hard.
31:12I went to Tokyo for work.
31:14I was caught in a pitfall.
31:16I was caught in a pothole.
31:18All the hard work leads to the prank.
31:21I see.
31:23Wait a minute.
31:24Can I ask a question?
31:27What did you think was a disadvantage or a complex?
31:30What did you think worked well?
31:33If you like running, it's a normal story.
31:36If you like running, it's a normal story.
31:40If you like running, it's a normal story.
31:43Is it true that Shinise's individual burger shop is making a lot of money?
31:50Speaking of burger shops, there is a huge chain store.
31:55Surprisingly, the individual burger shop is doing its best.
32:01Is it here?
32:04Bon Hamburger.
32:06It's a very fashionable hamburger shop.
32:11The first thing I asked was Bon Hamburger in Kirei Uriwari.
32:17Hello.
32:19I'm Oda Nobunari.
32:24The inside is also very cute.
32:27It's fashionable.
32:29I asked about Shinise's burger shop.
32:33How many years has it been?
32:3551 years.
32:37How old is the owner?
32:3973 years old.
32:41Young.
32:42The beautiful interior has a young impression.
32:46It was opened in 1973.
32:50Mr. Kamiya, a 73-year-old owner, is cutting the burger by himself.
32:56What kind of survival strategy does he have?
32:59Let's order it right away.
33:04I'm going to eat the sauce here.
33:06You're going to eat the sauce?
33:08I'm going to eat the sauce here.
33:10There are two kinds of sauces.
33:12If you don't eat at least two sauces, you can't win the Bon Hamburger.
33:19The first survival strategy.
33:21He has a good taste.
33:23No matter what Nobunari's intention is, he decided to order two sauces.
33:28Furthermore.
33:31I'd like to order a drink.
33:34I'd like to order the original orange juice.
33:36I'd like to order a coke.
33:39I'd like to order orange juice.
33:42No matter what Nobunari's intention is, he decided to order orange juice.
33:48He is very confident.
33:50How does it taste?
33:54Thank you very much.
33:56Wow, it looks delicious.
33:59After this, a fashionable burger appeared.
34:04I'd like to go there.
34:06It looks delicious.
34:11Bon Hamburger is on sale.
34:14What is Nobunari's proud hamburger?
34:17Thank you very much.
34:19Wow, it looks delicious.
34:22Look at this.
34:24It's a beautiful hamburger as shown in the picture.
34:28It looks very delicious.
34:30I'd like to start with the Bon Cheeseburger.
34:34I'll show you the inside.
34:36There is a lot of sauce.
34:38There are a lot of onions.
34:45Oh!
34:47The patty is very delicious.
34:51The sauce is really delicious.
34:54It's a little sour and a little spicy.
34:57I made it.
35:00Can I have this orange juice?
35:03It looks delicious.
35:05Wow, it's delicious.
35:08This orange juice is delicious.
35:12This is a taste of oranges.
35:15There are a lot of oranges in it.
35:17It's different from coke.
35:19This is an orange flavor.
35:21This is very delicious.
35:23This is a flavor that can be compared with Chien Tien.
35:26The owner was confident.
35:29I'd like to eat this.
35:31This is sold 100 times a day.
35:34It's a good deal.
35:36Did you make this by yourself?
35:38In baseball, there is a giant and a curve.
35:43In baseball, there is a curve and a curve.
35:48The person who likes this sauce is the best.
35:53I thought that if I didn't have a strong mentality, I wouldn't be able to do this.
36:01He seems to be fighting a giant chain with a strong mentality.
36:07In Moriguchi City, there is an old-fashioned burger shop.
36:16This is a western burger shop.
36:20This is an old-fashioned burger shop.
36:24I visited a western burger shop in the residential area.
36:30It looks like a cafe.
36:37Nice to meet you.
36:40Are you the owner?
36:43I'm sorry, but can I ask your age?
36:47I'm 86 years old.
36:48You are young.
36:52Western burger has been around for 44 years.
36:55Western burger has been around for 44 years.
36:57Western burger has been around for 44 years.
37:00I'm sorry to keep you waiting.
37:04It looks easy to eat.
37:07It looks like this.
37:11There is a patty and a boiled egg.
37:17I'll eat it right away.
37:26It's delicious.
37:29It's like a hamburger patty.
37:34It's a taste that children will love.
37:37How much is this?
37:39230 yen.
37:40It's cheap.
37:41It was 150 yen until last year.
37:44It's cheap.
37:50It's easy to eat a huge burger chain.
37:53It's one of the survival strategies.
37:55In addition.
37:57Do you have your own survival strategy?
38:02We have a menu that other shops don't have.
38:06What?
38:07They seem to be competing with a menu that other shops don't have.
38:13What will come out?
38:17A surprising survival strategy menu has appeared.
38:21Wait a minute.
38:27A burger shop run by an 86-year-old mother.
38:31We have a menu that other shops don't have.
38:35What?
38:36They seem to be competing with a menu that other shops don't have.
38:40Wait a minute.
38:42Wait a minute.
38:44Today's menu is HIREKATSU.
38:46It's like a hamburger.
38:47It doesn't matter at all.
38:49They compete with a daily menu.
38:52There are three HIREKATSU on this day.
38:56Hot miso soup and rice.
38:59Salad and pickles cost 500 yen.
39:09It's soft and delicious.
39:11Do people who come to this shop often order this set meal?
39:16I eat this every day.
39:18Is it a set meal?
39:20Yes.
39:22Is it bread or rice?
39:24It's a set meal.
39:28When he found out what the store was like, he asked the manager.
39:34I'll ask you a question.
39:36Does this store make money?
39:40I don't say it makes money, but I can eat it somehow.
39:45Even at this low price?
39:47It's just that I'm paid to support me.
39:52That's right.
39:55Actually, this store is hiring part-time workers.
40:00What do you do for your salary?
40:03I give them side dishes.
40:06I give them side dishes.
40:09That's great.
40:11What do you give them today?
40:13I give them HIREKATSU.
40:15HIREKATSU?
40:17She is a part-time worker.
40:20But she helps people in need.
40:22She makes a cost-cut.
40:25You don't have to say it's a hamburger shop.
40:30Everyone thinks so.
40:34The conclusion.
40:37You don't have to say it's a hamburger shop.
40:41What's the conclusion?
40:44Mr. Fukumitara, who looks cute and is very popular,
40:48became a hit because he used a lot of jelly containers.
40:54But there are other examples of people who were about to disappear.
41:02This is Sobajima Seikan, which was established in 1906 in Aichi Prefecture.
41:10This is a store that sells sweets, laver, and jelly.
41:17This is a store that sells sweets, laver, and jelly.
41:23Sobajima Seikan used to be a popular store.
41:28After the collapse of the bubble, it became a hit.
41:31In such a situation, the candy can, which was released 15 years ago, became even more popular.
41:39There are 16 colors in various shapes.
41:46I thought it would be popular if it could be used for various purposes.
41:52If it's a small amount, it can only sell 300 pieces in 10 years.
41:59As a result, a large number of inventory was accumulated in the company's warehouse.
42:05It's a great picture.
42:09In 2020, the current president, Takaya Ishikawa, joined the company.
42:16Soon, he found a large number of candy cans in the warehouse and decided to dispose of them.
42:23I thought it was a waste to throw it away.
42:26I posted a tweet at the time.
42:31What kind of grief?
42:33Our original product looks pretty gorgeous.
42:37I feel like it's going to sell.
42:40It only sold 300 pieces in 10 years.
42:43It's not self-sacrifice.
42:45However, this post went viral.
42:48Thanks to this, the number of orders soared.
42:51It sold 10,000 pieces in a single day.
42:55It only sold 30 pieces in 10 years.
42:59Because of this, it seems to have sold well to some people.
43:05Who is this person?
43:08Here comes Mr. Sato.
43:10I don't know.
43:13I didn't expect this.
43:16It's like Tsutsugata.
43:19I feel like it's a woman.
43:22It's a makeup brush for women.
43:33I didn't imagine it at all.
43:35This is a great match.
43:38The correct answer is Oshikatsu.
43:41Oshikatsu for idols.
43:44There are various colors for each idol.
43:47This is an Oshikatsu that matches the color of the idol.
43:50It became popular.
43:52I chose this color because I wanted this color.
43:56We are now developing various products as Oshikatsu goods.
44:00Novel 50,000 volumes.
44:03There was no idea to send it.
44:06This is a great match.