Google Launches Its New Logo

  • 9 years ago
After well over a decade, Google is saying goodbye to its longtime logo, exchanging it for one with a younger, fresher looking typeface.

After well over a decade, Google is saying goodbye to its longtime logo, exchanging it with a younger, fresher looking typeface.

The new corporate identity debuted on the company’s homepage on Tuesday.

One aspect immediately notable is the disappearance of serifs, the small strokes that extend from letters’ ends. 

Also, while the familiar Google colors are still around, they are decidedly more subdued. 

Another big change is that they have gone with a 

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