(Adnkronos) - Al via la 1° tappa dell’Electric Tour 2023, viaggio lungo la penisola del Volvo FH Electric, la versione 100% elettrica del veicolo iconico di Volvo Trucks. All’interno dell’evento è stata protagonista anche la campagna internazionale “Stop Look Wave” allo scopo di sensibilizzare i bambini di tutto il mondo sulla sicurezza stradale.
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00:00 Volvo Trax Italia has officially launched the Electric Tour 2023, a long journey through the summer, divided into 17 stages, at the discovery of the company's diamond, the Volvo FH Electric. The goal of the group is clear, to completely reduce CO2 emissions by 2050.
00:25 We are currently investing in biofuel vehicles, such as HVO, gas and biogas vehicles, hydrogen and battery electric vehicles, of which we have been pioneers since 2019
00:41 Strong of our leadership in this segment, we have launched the Electric Tour, a journey with a beautiful Volvo FH Electric, our diamond tip, from north to south, which will touch all our dealerships. There will be 17 stages where our customers will be able to touch by hand and guide the progress of our technology and our vehicles. The tour will end at the end of November.
01:09 The first stage of the Electric Tour has hosted the Stop Look Wave, an international campaign launched in 2015 with the aim of raising awareness of children around the world on how to act safely in road traffic.
01:22 It is a road safety education program and involves schools, mainly primary schools. The program has already been launched in over 30 countries involving hundreds of thousands of children. As for Italy, we launched three contests between 2017 and 2019, through which we have reached, as a message, about 300,000 children.
01:49 In Italy, we organized physical events, such as the one that involves us today, involving about 7,000 children. This is a program that is giving us great satisfaction.
02:02 We work on the issue of safety, on the culture of safety, because it is one of the values that our brand has, together with quality and respect for the environment. And also because in our mission, at the group level, we have stated that we want to build the world in which to live.
02:23 We see the world in which to live as a world with zero road accidents involving Volvo vehicles.