Branding in Seongsu ep 12 eng sub
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TVTranscript
00:00 (Episode 1)
00:02 (The first day of the competition)
00:04 You know about the competition, right?
00:07 Hey, what are you doing?
00:09 -Who are you? -I'm a newbie marketer, Seo Eunho.
00:16 A newbie? You're full of energy.
00:19 Then, try being a newbie.
00:23 What do you think we should do about the world's soju?
00:26 Should we quit? Should we not?
00:29 Look at me.
00:30 What?
00:32 Hey.
00:34 What are you doing?
00:36 -You're in the army. -My gosh.
00:42 -You're so cold. -You're so sexy.
00:44 Last year, one adult consumed 53 bottles of soju a year.
00:48 That's 397 glasses of soju.
00:51 Last year, the soju sales amounted to 2.2 billion bottles.
00:54 But the soju consumption compared to the total alcohol consumption
00:57 decreased to 20 percent.
00:59 The world's soju consumption
01:02 was only 4 percent last year.
01:05 This year, the soju sales amount will be -120 percent
01:10 compared to last year.
01:12 If this continues,
01:13 the soju consumption will fall to 2 percent next year.
01:17 So you should quit.
01:19 Hey, are you crazy?
01:21 I understand.
01:24 But
01:26 that's the destiny of the one who jumped into the red ocean.
01:30 I jumped into the red ocean knowing that I'd be a piece of the losing game.
01:34 Why?
01:35 I want to protect K-Soju.
01:38 I'm serious.
01:39 Wine and whiskey are taking over our market.
01:42 I'm against it.
01:44 Alcohol is soju.
01:45 Sincerity.
01:48 Passion.
01:49 Those things can't be the reason for the loser.
01:56 (Sexy Dema Won)
01:57 Wow.
01:58 Our sexy Dema Won
02:00 is trying to send hell to Team 1.
02:03 So
02:04 you should
02:06 quit.
02:08 Quit.
02:10 Let's play the next game.
02:13 Replay?
02:24 I will re-invent the world of soju
02:25 with the best brand
02:28 through a high-end re-launching.
02:30 That's
02:32 a very aggressive offer.
02:35 Great.
02:40 We've heard Team 1's opinion.
02:43 Since it's a competition,
02:45 let's hear Team 3's opinion.
02:47 What?
02:48 Wait, I...
02:53 No, no.
02:54 Not Team 3.
02:55 The youngest member
02:59 in this team.
03:00 Youngest?
03:01 What?
03:03 This is how we balance.
03:04 I don't drink, so I'm not sure.
03:09 How old
03:14 is our youngest member?
03:16 Hmm.
03:17 20.
03:19 Oh.
03:20 A gold-medalist?
03:21 What?
03:23 I'm...
03:24 Hmm...
03:26 I'm not curious
03:27 if our youngest member
03:30 drinks or not.
03:32 Why can't I understand the point of the question?
03:35 Is it because he's a gold-medalist?
03:37 No!
03:39 Sir.
03:40 What you just said was...
03:41 Hey, if you look closely,
03:43 he's not going to be able to compete with Team 1.
03:46 He's a middle-aged woman.
03:47 He's gay.
03:49 Oh, a gold-medalist?
03:51 You're being too harsh.
03:53 I'm being too considerate.
03:56 I'm giving him a bonus point for his PT because he has a handicap.
03:58 What we need right now isn't a bonus point.
04:01 You're a pervert!
04:02 You're a jerk!
04:04 Jenny!
04:07 Jenny!
04:08 Jenny!
04:09 What?
04:14 The MGs' mental state is getting worse.
04:17 Is this something to cry about?
04:19 What do you think, MGs?
04:21 I don't know.
04:27 Is this...
04:29 something to cry about?
04:30 Wow.
04:32 Right?
04:34 Until next Thursday,
04:35 we'll be preparing a PT
04:37 to see how we can make Soju
04:40 the number one drink in the world.
04:41 The winner will receive a school necklace.
04:44 Let's do it!
04:48 I think...
04:51 (WHISTLING)
04:53 (MUSIC PLAYING)
04:55 (MUSIC CONTINUES)
04:57 (MUSIC CONTINUES)
04:59 (MUSIC CONTINUES)
05:03 (MUSIC CONTINUES)
05:11 (MUSIC CONTINUES)
05:25 (MUSIC STOPS)
05:27 (SOBS)
05:31 (SOBS)
05:33 (SOBS)
05:35 (SOBS)
05:37 (SOBS)
05:39 (SOBS)
05:41 (SOBS)
05:43 (SOBS)
05:45 (SOBS)
05:47 (SOBS)
05:49 (SOBS)
05:51 (SOBS)
05:53 (SOBS)
05:55 (SOBS)
05:57 (SOBS)
05:59 (SOBS)
06:01 (speaking in foreign language)
06:04 (laughing)
06:07 (speaking in foreign language)
06:11 (speaking in foreign language)
06:15 (speaking in foreign language)
06:18 (screaming)
06:21 (speaking in foreign language)
06:25 (speaking in foreign language)
06:29 (speaking in foreign language)
06:33 (speaking in foreign language)
06:58 (dramatic music)
07:01 (speaking in foreign language)
07:20 (sighing)
07:22 (speaking in foreign language)
07:27 (sighing)
07:31 (speaking in foreign language)
07:48 (dramatic music)
07:51 (speaking in foreign language)
07:55 (phone buzzing)
08:03 (speaking in foreign language)
08:16 (speaking in foreign language)
08:20 (neighing)
08:30 (dramatic music)
08:33 (dramatic music)
08:36 (speaking in foreign language)
08:54 (speaking in foreign language)
08:59 (dramatic music)
09:02 (speaking in foreign language)
09:05 (speaking in foreign language)
09:09 (speaking in foreign language)
09:13 (dramatic music)
09:35 (speaking in foreign language)
09:39 (speaking in foreign language)
09:43 (dramatic music)
09:45 (speaking in foreign language)
09:50 (speaking in foreign language)
09:54 (speaking in foreign language)
09:58 (speaking in foreign language)
10:02 (dramatic music)
10:16 (sighing)
10:20 (speaking in foreign language)
10:25 (neighing)
10:28 (speaking in foreign language)
10:31 - Of course.
10:32 (speaking in foreign language)
10:36 (dramatic music)
10:43 (speaking in foreign language)
10:48 - Let's go.
10:49 (dramatic music)
10:57 (speaking in foreign language)
11:01 (gasping)
11:05 (neighing)
11:10 (speaking in foreign language)
11:15 (speaking in foreign language)
11:18 (gasping)
11:30 (gasping)
11:34 (speaking in foreign language)
11:38 (dramatic music)
11:44 (speaking in foreign language)
11:48 (gasping)
12:11 (speaking in foreign language)
12:15 (phone buzzing)
12:40 (speaking in foreign language)
13:07 (dramatic music)
13:10 (speaking in foreign language)
13:19 (door closing)
13:21 (dramatic music)
13:24 (speaking in foreign language)
13:31 (speaking in foreign language)
13:35 (speaking in foreign language)
13:46 (speaking in foreign language)
13:49 (scoffing)
13:54 (speaking in foreign language)
14:02 (sighing)
14:06 (speaking in foreign language)
14:12 (speaking in foreign language)
14:16 (speaking in foreign language)
14:20 (speaking in foreign language)
14:24 (speaking in foreign language)
14:28 (speaking in foreign language)
14:32 (speaking in foreign language)
14:36 (speaking in foreign language)
14:40 (speaking in foreign language)
14:44 (speaking in foreign language)
14:48 (speaking in foreign language)
14:52 (speaking in foreign language)
14:57 (speaking in foreign language)
15:01 (speaking in foreign language)
15:07 (speaking in foreign language)
15:26 (dramatic music)
15:28 (speaking in foreign language)
15:40 (liquid pouring)
15:56 (speaking in foreign language)
16:00 (liquid pouring)
16:15 (liquid pouring)
16:18 (sighing)
16:33 (speaking in foreign language)
16:37 (liquid pouring)
16:43 (liquid pouring)
16:45 (liquid pouring)
17:01 (speaking in foreign language)
17:05 (sighing)
17:11 (dramatic music)
17:13 (speaking in foreign language)
17:21 (liquid pouring)
17:38 (dramatic music)
17:41 (speaking in foreign language)
17:50 (dramatic music)
17:53 (dramatic music)
17:56 (speaking in foreign language)
18:00 (speaking in foreign language)
18:04 (speaking in foreign language)
18:08 (speaking in foreign language)
18:16 (speaking in foreign language)
18:29 (dramatic music)
18:32 (speaking in foreign language)
18:37 (speaking in foreign language)
18:41 (speaking in foreign language)
18:49 (speaking in foreign language)
18:53 (speaking in foreign language)
18:57 (speaking in foreign language)
19:01 (speaking in foreign language)
19:05 (speaking in foreign language)
19:09 (speaking in foreign language)
19:37 (speaking in foreign language)
19:41 (laughing)
19:44 (speaking in foreign language)
19:48 (speaking in foreign language)
20:04 (sighing)
20:31 (speaking in foreign language)
20:35 (phone ringing)
20:40 (speaking in foreign language)
20:44 (phone ringing)
20:58 (dramatic music)
21:01 (whistling)
21:04 (laughing)
21:06 (speaking in foreign language)
21:10 (dramatic music)
21:13 (dramatic music)
21:26 (speaking in foreign language)
21:30 (dramatic music)
21:46 (speaking in foreign language)
21:50 (dramatic music)
21:52 (speaking in foreign language)
21:56 (dramatic music)
21:59 (speaking in foreign language)
22:04 (dramatic music)
22:07 (screaming)
22:30 (screaming)
22:33 (dramatic music)
22:35 (screaming)
22:51 (dramatic music)
22:54 (slapping)
22:57 (speaking in foreign language)
23:08 (dramatic music)
23:11 (speaking in foreign language)
23:15 (sighing)
23:22 (speaking in foreign language)
23:28 (sighing)
23:34 (speaking in foreign language)
23:40 (crickets chirping)
23:43 (speaking in foreign language)
24:09 (speaking in foreign language)
24:13 (speaking in foreign language)
24:17 (dramatic music)
24:43 (speaking in foreign language)
24:47 (speaking in foreign language)
24:51 (phone buzzing)
25:12 (dramatic music)
25:14 (sighing)
25:21 (speaking in foreign language)
25:33 (gasping)
25:41 (dramatic music)
25:44 (speaking in foreign language)
25:48 (dramatic music)
25:51 (speaking in foreign language)
25:55 (speaking in foreign language)
25:59 (dramatic music)
26:24 (sighing)
26:26 (singing in foreign language)
26:36 (singing in foreign language)
26:40 (singing in foreign language)
26:44 (singing in foreign language)
26:48 (singing in foreign language)
26:52 (singing in foreign language)
26:56 (singing in foreign language)
27:00 (dramatic music)
27:03 (singing in foreign language)
27:08 (singing in foreign language)
27:12 (singing in foreign language)
27:16 사실... (Actually...)
27:18 (upbeat music)