キャラビズジャーナル 2024年10月06日 キデイランド原宿店
キャラビズジャーナル 2024年10月06日 キデイランド原宿店
#EnglishMovie #cdrama #drama #engsub #chinesedramaengsub #movieshortfull
#EnglishMovie #cdrama #drama #engsub #chinesedramaengsub #movieshortfull
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TVTranscript
00:00The Japanese character business market is 2.6 trillion yen in size.
00:09In addition, the market has expanded at the global level, and among the top 10 IP sales rankings in the world, five Japanese characters are ranked in.
00:20It is an industry where demand is growing both in the world and in Japan.
00:24I, Kotaro Uegaki, will cover the current situation of the industry attracting attention from all over the world.
00:37Good morning. I'm Kotaro Uegaki, a Fuji TV announcer.
00:42The character business journal has finally begun. Today, I'm in Harajuku.
00:48The program to cover the character business has begun. How do you feel?
00:54I don't know anything at all, so I'm preparing to learn from scratch for the first time.
01:01Harajuku, Harajuku
01:07Oh, I can see it.
01:11First of all, it looks like it's on the first floor, second floor, third floor, and fourth floor.
01:17If you look at the first floor, you can see the Chii River.
01:22This Kitty Land is a store that deals with character goods, fancy goods, and toys.
01:34It was founded in 1946.
01:38This store was established in 1950.
01:42It's a pretty well-known store.
01:43It was founded in 1950.
01:50This store has been in business for four generations.
01:59Kitty Land Harajuku, I'm coming in.
02:02Oh, it's not this way.
02:04Oh, it's this way. Excuse me.
02:06I'm coming in.
02:08When I open the door with a picture of Momonga on it, it's amazing.
02:13It's a cute store.
02:17There are a lot of pop colors like yellow and pink, and there are a lot of Chii Rivers.
02:24And then there's Mofu Sand, and then there's Funballs.
02:29There are a lot of products lined up where I can easily get them.
02:34And the products of the same character are still in one booth.
02:41It seems to be in the same place.
02:44No, but every product is really cute.
02:49I'm not familiar with it, but there are a lot of cute products that I want to get.
02:57I'd like to go deeper.
02:59I'd like to go deeper.
03:01Oh, isn't that the president of Kitty Land?
03:08Excuse me. Hello.
03:10Nice to meet you.
03:12Nice to meet you.
03:14Nice to meet you.
03:16Nice to meet you.
03:23Kitty Land sounds like Kiri, but it's a big name.
03:28It's big.
03:32I'll take good care of this business.
03:42I'm on the first floor right now.
03:45Let's take a look at the first floor.
03:49Let's take a look at the first floor.
03:51First of all, there is Chiikawa around here.
03:55There is Chiikawa near the entrance.
03:57Yes, that's right.
03:59And what do you think?
04:01Is there any way to sell here?
04:03We have a height limit.
04:05Height limit?
04:07What do you mean?
04:09The height of the steam is set to 135 cm, so that it does not exceed 150 cm when the product is piled up.
04:15So that you can see the whole thing.
04:17I see.
04:19Excuse me, I'll get closer.
04:21First of all, this is called a steam.
04:23Yes, this is called a steam.
04:25This is set to 130 cm.
04:28The height from here is 1.3 m.
04:32You're going to load the product here, right?
04:34What about here?
04:36It's set to about 150 cm.
04:39It's set to about 150 cm.
04:41What is the purpose of that?
04:43You can see the whole thing from here.
04:45Oh, I see.
04:47It's easy to understand.
04:49That's right.
04:51I can see that it's made a little lower.
04:54You can see this, too.
04:56I can see this.
05:04What do you think?
05:06What are the characteristics of the sales area around here?
05:09First of all, it's a trend.
05:10We have a specialty store that sells the most recent products.
05:16And we also have a specialty store that sells the most popular characters.
05:24I see.
05:26So it's a trend.
05:28Yes.
05:30So the trend includes the products that are coming now, right?
05:32Yes, that's right.
05:33So there are products and characters that are in the trend.
05:40People who came to see the popular Chiyukawa products may have found something like this.
05:50I see.
05:52So the sales area on the first floor is filled with trends.
05:54I see.
05:56Thank you very much.
05:58The chairman is going to show us something.
06:01What is it?
06:03This is the place he's going to show us.
06:05That's right.
06:07It's a corner called K-SPOT.
06:09K-SPOT.
06:11There are products that are on pre-sale.
06:13We do things that you can do in a flash.
06:18I see.
06:20It's a corner where you can change what you sell in two to four weeks.
06:25In a very short span.
06:27Yes.
06:28This is the place where you can enter directly from the entrance.
06:34So it's the easiest place to stay.
06:36I think there are people like that.
06:38Thank you very much.
06:40So we're going to use the stairs from here.
06:42Please go to the second floor.
06:44We're going to the second floor.
06:46This staircase is also...
06:48But the steps are very low.
06:50I see.
06:52So you're particular about that, too.
06:54That's right.
06:55We're going to use the stairs.
06:57And when you go up, you can feel the excitement on the walls.
07:04That's right.
07:06That's amazing.
07:08We have our own characters.
07:10We have our own characters.
07:12That's right.
07:14The stairs themselves have a fancy world view.
07:18You can see that the whole of GILI LAND is a fun place.
07:22Thank you very much.
07:23We've arrived at the second floor.
07:25We're on the stairs right now.
07:27Chibi Maruko-chan.
07:29Koji Koji.
07:31Koji Koji.
07:33Wow, that's amazing.
07:35First of all, there's a photo spot.
07:37And of course, the goods are on sale.
07:40Could this be...
07:42What is this, Chairman?
07:45I bought this and decorated it.
07:48The original author, Mr. Momoko Sakura,
07:50wrote this.
07:52Yes, that's right.
07:54And here's the script.
07:56This is amazing.
07:58It says it's an over-the-top script.
08:00It's a very old script.
08:02This corner is both a shop and a museum.
08:08That's right.
08:10I think it's a corner where people who like it will be surprised.
08:14That's very true.
08:16If you look at it from here,
08:18I wonder what it is.
08:20I guess there's a way to sell it.
08:22That's right.
08:24Of course, with the cooperation of Mr. Hanmoto and the manufacturer,
08:27you can get this kind of decoration.
08:30The staff in charge of this store
08:33put a lot of thought into it.
08:35It's cute.
08:37I'm just kidding.
08:39It's like this.
08:41I borrowed the world view of the movie
08:44and decorated it.
08:47It's like a combination of elements from various movies.
08:51That's right.
08:53This and this are different in span.
08:56I see.
08:58I see.
09:01Before we ask you about character business,
09:04I'd like to ask you a few questions about Kirirand.
09:07Kirirand was founded in Chichibu in 1946.
09:12What made you decide to start Kirirand?
09:19I heard the story.
09:22At that time, President Hashidate
09:25visited Chichibu before the war.
09:30He liked the books there
09:32and asked many people for the books they wanted.
09:37They put the books in a bookshelf
09:40and read them together.
09:43After the war,
09:45I thought it would be important to include education.
09:49That's why I started a bookstore in Chichibu.
09:54So you were doing that in Chichibu.
09:58Four years later,
09:59you opened a bookstore in Harajuku.
10:02Why Harajuku?
10:04I don't think it's a coincidence.
10:07At that time, President Hashidate
10:10went to Jingumae Elementary School.
10:14He wanted to open a bookstore
10:17where he was born.
10:19After the war,
10:21he happened to find a good bookstore
10:25and bought it.
10:26At that time,
10:28there was a toy store next to the bookstore.
10:31He bought a book there
10:33and started a toy store.
10:36But you were in a bad situation.
10:39At that time,
10:41what kind of person was he?
10:44He wanted to buy books and toys.
10:50At that time,
10:51the military, the Navy, the Navy Corps, and the NHK were all involved.
10:56There were thousands of houses
11:00owned by the US military.
11:03His family was the main customer.
11:07Even now, there are a lot of inbound stores.
11:10At that time,
11:1280% of the stores were owned by American families.
11:19He sold a lot of books.
11:21He sold a lot of books.
11:23He also sold things that were necessary for American culture.
11:26At that time, there was no groutine cart.
11:29He wanted this and that.
11:31I heard that his collection became more and more Western-style.
11:36I see.
11:40Why did you decide to sell character goods?
11:44Character goods
11:47Of course, there are children.
11:49He sold toys and character goods.
11:54Especially Disney.
11:56I think it was in Japan at that time.
11:59He sold things that could be sold in Japan.
12:04I see.
12:06What kind of characters were there at that time?
12:09It was still 78 years ago.
12:14There weren't many Japanese characters.
12:16I think it was something like Disney or Snoopy.
12:22I see.
12:24Next, I would like to ask you about yourself.
12:29Are there any customers who have left an impression on you?
12:38When I was at the Kumamoto store,
12:41I used to watch Thunderbird when I was a kid.
12:47Thunderbird A5?
12:49Yes.
12:51When I was making character goods,
12:54I got a call.
12:57It was a woman.
13:00She came to the Kumamoto store when she was in Kumamoto.
13:04Her husband bought the character goods.
13:08Thunderbird products.
13:11She thought she would have them if she went back to Tokyo.
13:14So she went back to Tokyo.
13:17There were no other stores.
13:22So she asked me if I had any.
13:26It's not good to make a mistake.
13:29It was more than 20 years ago.
13:31So we had an exchange.
13:35My wife didn't know much about the character goods.
13:40So we had an exchange.
13:42In the end, she bought the character goods and sent them to me.
13:47We had an exchange.
13:50My wife gave me the character goods.
13:53She was kind to me.
13:55I was very happy.
13:57You were grateful.
13:59I wanted the character goods.
14:00When I bought the character goods,
14:03my wife said,
14:06Why did you buy the character goods?
14:10She said,
14:12You are a great wife.
14:16What was the turning point for you?
14:24We took care of various characters.
14:29It was called corner development.
14:34We took a big corner to sell.
14:40There was a Disney store in Japan.
14:43When I saw the store,
14:46I felt like I was in Disneyland.
14:53The music was played.
14:55Aladdin was hanging from the ceiling and flying on a carpet.
15:04It was very fresh at that time.
15:06It was very fresh.
15:07What was the turning point for you?
15:18I was worried that I couldn't do that.
15:23At that time, I was the manager of Umeda store in Osaka.
15:26Tsumura, who later became the president,
15:29He is an old man.
15:31Hello.
15:33Nice to meet you.
15:34I'm Kotaro Uegaki.
15:36I'm Tsumura.
15:38Nice to meet you.
15:44President Tsumura,
15:46What was the turning point for you?
15:51The turning point was to launch the Rilakkuma store.
15:58I see.
16:00The answer was hidden from the beginning.
16:02What was the turning point for you?
16:05I launched the store in Umeda store in Osaka.
16:09After the Yodobashi Camera was launched,
16:13the sales were very high.
16:17I'm from Kansai, so I know.
16:20There were a lot of stores.
16:24Sales were going down every year.
16:28I was wondering what to do with Umeda store in Osaka.
16:34I thought a lot about it.
16:37That's why I launched this store.
16:39I see.
16:41You were trying to revive the store.
16:45That's right.
16:47I'd like to ask you a question.
16:49What does the store mean?
16:51Basically, each store has its own world view of the character.
16:57We set a clear target.
16:59It's a character-only store.
17:03It's the only store in Japan.
17:06That's the concept of the store.
17:10I've been asking for two years.
17:13I finally got it done.
17:15What is Rilakkuma?
17:19I wanted to meet Rilakkuma fans all over the country.
17:25I talked to Mr. Saneku.
17:27I decided to gather only the people I like from all over the country.
17:34I held a pre-opening.
17:36700 people came from all over the country.
17:39Rilakkuma fans came.
17:41That's amazing.
17:42At that time, Rilakkuma stuffed toys were sold.
17:50Is this a real Rilakkuma?
17:52Yes, it is.
17:54This is a pre-opening limited edition.
17:58It says it's a limited edition.
18:00This is a stuffed toy with the date of the pre-opening.
18:07September 12, 2008.
18:10It has the date.
18:12Only 700 people can buy this.
18:17I see.
18:19However, this stuffed toy was sold on September 12.
18:24It's a typhoon season now.
18:29On that day, this stuffed toy couldn't be delivered.
18:33Really?
18:34That's right.
18:36On that day, 300 people from all over the country came from Tokyo.
18:42We lined up the desks behind the Rilakkuma store.
18:48700 people asked for the name and address.
18:54On that day, we delivered the stuffed toy and apologized.
18:58It was a great start.
19:01It was a great memory for me.
19:05I see.
19:18What is the charm of character license business?
19:23First of all, characters don't age.
19:29That's a famous saying.
19:31Characters don't age.
19:34Also, there are no scandals.
19:37No scandals.
19:39That's right.
19:41I don't hear that often.
19:43Does that mean it's the best as a talent?
19:47That's right.
19:49It means that the charm of the character doesn't fade.
19:53Fans may love it forever.
19:55There may be more people who like it.
19:59That's right.
20:01That's right.
20:05Next, we're on the first floor.
20:08It starts with the stairs.
20:10That's right.
20:12You can enjoy it.
20:14Here it is.
20:16Can you tell us about the characters?
20:20Snoopy and One Floor.
20:23Snoopy and One Floor.
20:25That's amazing.
20:27Do you have any ideas for the characters?
20:31First of all, the store changes every season.
20:35This is the first week.
20:38There are bags that you can take on a trip.
20:44Are you conscious of the audience?
20:48That's right.
20:50It's a long run character.
20:52There are many people who are old.
20:57There are also many young people.
21:03I'm looking at both sides.
21:08Thank you for your time today.
21:13Thank you for your guidance.
21:17I'm Kotaro Uegaki.
21:21I came up with this question.
21:23Here it is.
21:25What is the correct name of the store you visited today?
21:28A. Kidei Land
21:31B. Kibi Land
21:33It's a name.
21:35Which is it?
21:37The answer is after the news.
21:38After the news.
21:42Character news.
21:48One Piece and Harajuku collaborated.
21:54Tokyo Plaza Harajuku, Harakado.
21:59One Piece, Harajuku.
22:03Harajuku culture, delicious and cute interior.
22:09Chopper in Harajuku fashion.
22:13There are a lot of photospots.
22:18In addition, there are cute limited goods that can only be obtained here.
22:24New products are also on sale from October 6th, the birthday of popular character Trafalgar Law.
22:32Why don't you feel the Harajuku style of One Piece?
22:38A popular spot in Odaiba is open.
22:43The Gacha Pin Mook Shop is open for a limited time at the Fuji TV shop, Fuji-san Daiba.
22:52Original T-shirts, collaboration T-shirts and other cute goods are on sale.
22:59Fashionable photospots.
23:03In addition, the goods corner of Gacha Pin Mook will be open for a limited time from October 10th to October 23rd at the Shibuya Sakura Stage.
23:16Please wait for the news here.
23:19Come to Odaiba to play.
23:24Aimed Mikan Seijin.
23:47The correct answer is A, Kirei Land.
23:53The pronunciation is Kiri Land.
23:56It's a small i, but when you write it, you write it big.
24:01Please remember that it is Kirei Land with a big i.
24:05After all, the affection for the character is also on sale.
24:11I understand why it is supported by customers.
24:15I hope you can explore the back of character business.