Ulik Peluang Bisnis Multiplatform Edutainment
"Saksikan tayangan kami Official Youtube IDX Channel di Program Power Breakfast, Rabu (09/10/2024) dangan Tema Ulik Peluang Bisnis Multiplatform Edutainment."
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00:00Thank you for joining us, Prisma, and joining us again on Prisma Sambodhatu.
00:04This time in the CreateUp segment, we will discuss about the multi-platform business opportunity,
00:09entertainment.
00:10Already included in the video conference, there is Mrs. Melia Lusco Putro,
00:15who is the founder and CEO of Bintang Kecil Indonesia.
00:18How are you, Mrs. Melia?
00:20Good morning, everyone.
00:22Thank you for joining.
00:24Thank you for joining us on CreateUp.
00:27If we look at the needs of parents themselves,
00:31the platform of entertainment,
00:33what are the needs so far?
00:36Have they seen this as a main need that must be met?
00:41And why must it be met?
00:43Yes, that's right.
00:44Yes, because at the moment, technology is also very important.
00:50Yes, that's right.
00:51Yes, because at the moment, technology is also constantly developing,
00:56and almost all children are given gadgets.
01:02And for that, parents must want to provide the best platform for their children,
01:07especially in the field of education and entertainment.
01:11So, in looking for an educational platform that can provide educational content
01:16and quality entertainment, easy to access,
01:19and most importantly, it's safe for children too,
01:22according to their age and interests.
01:27Indeed, it must be the most important thing to develop cognitive,
01:32social, and emotional development of children,
01:34while maintaining their own involvement in a fun way.
01:38Okay.
01:40Also, these platforms are also very much needed by parents
01:44to help their children learn to develop their own potential.
01:47In this small goal, we are very concerned about the importance of
01:52introduction to Indonesian art and culture,
01:55and also the most important thing is to reconnect,
01:58to introduce Indonesian children's songs to Indonesian families,
02:02to their children.
02:04Okay.
02:05What are the obstacles that parents often face
02:08when they are looking for the platform they want?
02:12Well, it's hard to say.
02:15For example, there are many platforms that are not well-educated,
02:19and not well-connected, and not suitable for their age.
02:24Meanwhile, educational platforms are very much about learning.
02:28So, it's not interesting. It's not interesting for children.
02:31And also, especially now,
02:35there are very few platforms that introduce children
02:40to Indonesian children's songs, arts, and culture.
02:44Especially in the midst of the import culture,
02:48the contents of imports are very cool,
02:53and very interesting for children.
02:56So, children forget again.
02:59Okay, Mrs. Melia.
03:01What solution is presented by Bintang Kecil Indonesia?
03:04Is there a platform or application like that
03:08that will be introduced by parents,
03:10and then they can join there
03:12and access various kinds of content from there?
03:15Or what is it like?
03:17So, because we see the needs that exist now,
03:19we present a multi-platform,
03:21both online and offline.
03:24Online, we have online classes,
03:27Bintang Kecil Academy,
03:31and also educational learning
03:39through Bintang Kecil Channel, and so on.
03:43That's online.
03:44But offline, we also hold various festivals.
03:48We hold musical dramas.
03:52We also make musical films for children.
03:55We also make various things,
03:58especially competitions and events
04:00that are needed for children.
04:02So, children can join there, right?
04:04It means they have to.
04:05There are also offline classes, right?
04:07Because if you want to make a musical drama,
04:11and so on,
04:12you have to join right away, right?
04:15That's right.
04:16Okay, because actually,
04:17if we talk about this class for entertainment itself,
04:20if there is no practice,
04:21if there is no festival,
04:22it feels like there is no end to it.
04:28Okay.
04:29What classes are there in Bintang Kecil Indonesia?
04:33So, we have two types of classes.
04:35There is a class called Bintang Kecil Akademi.
04:38The purpose of Bintang Kecil Akademi
04:40is to form the stars of Indonesian children
04:44who are very familiar
04:46and love Indonesian culture
04:48and sing Indonesian children's songs.
04:51In Bintang Kecil Akademi,
04:54it is a 9-12 month training
04:57that includes singing class,
05:01acting class,
05:02dancing class,
05:03and public speaking.
05:04It is a package
05:05where the children who pass the advanced class
05:16will be the stars.
05:19Ah, I see.
05:20That's right.
05:21And we also make a commitment
05:22to provide a fun and affordable education for parents.
05:29The price is only 1,000 rupiah.
05:32Okay, Mrs. Melia.
05:33We will discuss later
05:34where the location of Bintang Kecil Akademi is
05:39and if there are children who want to join from other areas,
05:42it means they can't.
05:43Or what is it like?
05:44We will continue to work with you,
05:46Mrs. Mirza,
05:47in the CreateUp segment.
05:48Thank you, Mrs. Mirza.
05:49Thank you for being with us
05:50and we are still talking with the CEO of Bintang Kecil Indonesia.
05:54If children want to join Bintang Kecil Indonesia Akademi,
05:59where is the location?
06:01And if they are from other areas,
06:03it means it is difficult for them to join.
06:06Or what is it like, Mrs. Melia?
06:07So, in the academy,
06:09there are three online classes
06:13and one offline class,
06:14plus one performance in a month.
06:17So, for those who are out of town,
06:19I think there is no problem with the online classes.
06:21But for the offline classes,
06:23sometimes they can't come,
06:25but we can give them the conclusion.
06:28And for the performance,
06:29sometimes there are people who can come from outside the city,
06:32but sometimes they can't.
06:34Where is the location, Mrs. Melia?
06:36Our office is in Kelapa Gading.
06:38For the offline classes,
06:40sometimes we are in the area of Kelapa Gading.
06:42Jakarta, right?
06:43Central Jakarta, yes.
06:44Because we adjust as much as possible.
06:47Okay.
06:48Feedback from children and parents
06:50who have joined the workshop
06:52hosted by Bintang Kecil Indonesia,
06:54what is it like?
06:56The average feedback is positive.
06:58Because we are different from other trainings.
07:01We don't let the children in us
07:04just like that.
07:06But we always maintain them.
07:08Even though the learning period is over,
07:11we maintain,
07:12we invite them to perform.
07:14If there is an event,
07:16we invite them.
07:18And there are some children
07:20that we have contracted
07:22in our talent management.
07:24And they are ready for recording,
07:26ready for us to orbit.
07:28What is the goal?
07:30More to be able to
07:32update
07:34the ability of children's entertainment,
07:36talent, for example singing and so on.
07:38Maybe later you can go to the world
07:40of acting, entertainer.
07:42Actually, what is the goal?
07:44The goal is to create
07:46children who love and know
07:48Indonesian culture.
07:50And the goal is to
07:52reconnect Indonesian children's songs
07:54in the middle of the family,
07:56in the middle of the public
07:58in Indonesia.
08:00So, our vision
08:02is to reintroduce
08:04children's songs and
08:06Indonesian art and culture.
08:08So, for the dance class,
08:10there is also a traditional art class, right?
08:12Or traditional dance, right?
08:14So, the rope itself is a fusion
08:16between traditional and Indonesian.
08:18How many children have joined
08:20and how much is the cost per class?
08:22We have two types of classes.
08:24So, if there is a class
08:26that is cheap,
08:28Rp 100,000 per class,
08:30we send a video.
08:32So, a month there is
08:34Rp 100,000 payment,
08:36and Rp 100,000 video
08:38for cooking, recording,
08:40singing, dancing.
08:42So, we accommodate
08:4420 types of children's talents.
08:50Previously, it was only interactive
08:52through Zoom, but we send
08:54video outside the academy.
08:56So, between Rp 100,000
08:58and the academy itself,
09:00Rp 1.5 million
09:02for three months.
09:04How long has Bintang Kecil Indonesia
09:06been established?
09:08And how many
09:10children have joined?
09:12Oh, yes.
09:14Since the beginning,
09:16there are around 4,000 children
09:18who joined us.
09:20Since 2021.
09:22Okay.
09:24Which class attracts the most?
09:26In the academy,
09:28all children must be able to learn
09:30to master the four classes.
09:32In the Rp 1,000 class,
09:34most of the children are
09:36in the drawing class.
09:38How do you do that?
09:42In the interactive class,
09:44each child
09:46has a Zoom class.
09:48Sometimes, one class can have
09:5060 children.
09:52Sometimes, there are only 10 children.
09:54It depends on the interest of the children.
09:56This is also
09:58included in the promotion, right?
10:00Basically,
10:02in our classes,
10:04it's our mission
10:06to promote the art and culture of Indonesia.
10:08Okay. That's your mission,
10:10Mrs. Melia.
10:12But, as a business, you have to be profitable, right?
10:14What is the target
10:16of profitability so far?
10:18In short, because our time is limited.
10:20Yes.
10:22Profitably,
10:24in the cheap class,
10:26it's just right.
10:28But, in the academic class,
10:30we can still cover it.
10:32The important thing is
10:34to go back to our mission.
10:36So, it can be substituted, right?
10:38Correct.
10:40That's why we have big projects
10:42such as movies,
10:44musical dramas,
10:46so that we can get
10:48a good salary.
10:50Mrs. Melia, thank you for joining us.
10:52I hope more and more children in Indonesia
10:54who love culture
10:56can stand up and speak
10:58in front of the public.
11:08We will see the movement of ISG
11:10so far at 9 o'clock,
11:12more than 26 o'clock when Indonesia was in the West.
11:14So far, ISG
11:16is moving weakly.
11:18When it was opened, it strengthened.
11:20So far, it has weakened by 0.02 percent
11:22at level 7555.62.
11:24It is trying to
11:26strengthen and weaken.
11:28And the exchange rate
11:30for the US dollar
11:32at 15,599
11:34tends to strengthen by 0.35 percent.
11:36With the support of
11:38top gainers and top losers.
11:40Among them are as follows,
11:42and you can see it on the screen.
11:44There is Samuika, which strengthened
11:46by 5.76 percent at
11:48position 404.
11:50EXCL increased by 1.32 percent.
11:52PTRO increased by 1.43 percent.
11:54PTPP increased by 3.54 percent.
11:56Then there is
11:58Film, the SMGR brand.
12:00And there is also Adhikar.
12:02The construction of BUMN
12:04strengthened this morning.
12:06The top losers
12:08are as follows,
12:10Medco, Bumi, Elsa, Inco, Raja,
12:12LPKR, Asri, Toba, and EMTK.
12:14With the movement
12:16from the sectoral
12:18infrastructure, which seems to lead
12:20by 0.71 percent,
12:22finance by 0.15 percent.
12:24That's the update
12:28until 9 o'clock,
12:30more than 28 minutes in West Indonesia time.
12:34Yes, Mr. Mirsa, it's been 90 minutes,
12:36we accompany you in Power Breakfast.
12:38I hope the discussion and discussion
12:40that we present can be a reference
12:42and source of information for you.
12:44Keep updating your information, of course,
12:46only on IDX Channel, your trustworthy and comprehensive
12:48reference, and don't forget to watch
12:50the Market Review program that will air
12:52at 10 o'clock West Indonesia time later.
12:54Yes, because the matter of the future must be ahead,
12:56I am investor Saham, I am Wiki Adrian.
12:58I am Prisa Sompodatu, see you.
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