(Adnkronos) - “Per posizionarsi in maniera distintiva è importante iniziare a parlare di sostenibilità in maniera olistica e sistemica e usare la sostenibilità sociale come moltiplicatore della sostenibilità a 360 gradi”. Lo ha detto Paola Aragno, Eikon Strategic Consulting, in occasione del nuovo appuntamento Adnkronos Q&A intitolato ‘Trasformazione green, investimenti e strategie’, svoltosi a Palazzo dell’Informazione a Roma.
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00:00What are your expectations for the future of Italy?
00:06My competitiveness is at the reputation level,
00:11so how can we position ourselves, how can we convey our values in a distinctive way compared to others.
00:18An investigation that we carried out on the Italian population together with ADN Kronos
00:22shows how, especially the youngest target,
00:25begins to consider environmental sustainability as an obvious prerequisite.
00:31So it is important to position ourselves in a distinctive way,
00:36to start talking about sustainability in a holistic and systemic way
00:40and to start using social sustainability as a multiplier of the project's sustainability at 360 degrees.