Burkina Faso: A defender of local products

Agribusiness TV

With her degree in agri-food processing in hand, Monique YARA decided to set up her own business, "Gilmoni".   The company specialises in the processing and marketing of pre-cooked and non-pre-cooked fonio, maize flour, groundnut paste, spices, attiéké and more. The particularity of this company is that all the products it processes come from local agriculture.   Despite the daily challenges she faces, Monique YARA remains determined to pursue her entrepreneurial adventure. Guided by the support of her family and customers, she is committed to developing Burkina Faso's agricultural resources.  #AgribusinessTV #BurkinaFaso #Entrepreneurship #perseverance #agriculture

Transcript

00:00I went to university and I learned about the agri-food industry.

00:06After my degree, I decided to start my own business.

00:15I decided to use local products to compete with imported products.

00:22In fact, here in Burkina, we can do everything ourselves.

00:26We have our own manioc producers,

00:30and we can take the manioc and transform it.

00:35Often, what we import is what took a long time to arrive here in Burkina.

00:44While what we produce ourselves is within our reach.

00:51So we can transform it right away,

00:54and then go see our producers again and take it with them.

01:08Within Gilmoni, we can have pre-cooked or un-pre-cooked manioc,

01:15corn flour, peanut butter, spices,

01:20and also atjeke.

01:22What's special about atjeke, for example,

01:26is that the manioc itself is grown in Burkina Faso.

01:31Atjeke is made by respecting good hygiene practices.

01:37When you take our atjeke, there are no pebbles in it.

01:51After high school, I went one day to apply for a job.

01:56I didn't want to do a bachelor's degree.

01:59I wanted to apply for a job in the public sector.

02:03So when I went to submit my application,

02:06when I saw the rank, I was discouraged.

02:09And that's when I decided to go to university

02:13and learn agriculture.

02:16At first, it wasn't easy,

02:19because while I was at university,

02:23I decided to start a business.

02:26So with the classes, coming back,

02:30doing production, it really became complicated.

02:34At one point, I even had to stop

02:37to continue my studies.

02:39The difficulties we face are the packaging problems.

02:43Often, even to have the packaging here in Bobo,

02:47it's complicated.

02:49Often, you have to order in Ouagadougou.

02:53And when you order the packaging with the transport,

02:57it becomes even more expensive.

03:00More than that, we have the material problem.

03:04Because the material that we have

03:07doesn't cover the needs.

03:10We produce in small quantities,

03:13while the demand is strong.

03:16What motivates me to move forward

03:19is the clients themselves.

03:22Because without the clients,

03:25at this moment, I would have given up.

03:28There is also my family,

03:31who supports me a lot,

03:34especially my husband.

03:37My support is at all levels.

03:40The moral is at the top, as we say.

03:43We have to work on the moral first,

03:46and then, of course, the financial side.

03:49I am at all levels of the business

03:52to bring it up slowly.

03:55Entrepreneurship is not easy at all.

03:58Above all, you have to be brave

04:01and persevere.

04:04When you persevere,

04:07there is always success at the end of the effort.

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