(Adnkronos) - “Prompting Banking - Reinventare la banca nell’era dell’AI”. È questo il titolo dell’Accenture banking Conference, giunta alla decima edizione e trasmessa per la prima volta sui canali Sky. Ceo e top manager delle principali istituzioni finanziarie si sono confrontati sui temi dedicati all’innovazione nel settore bancario e della finanza. Un settore che guarda con interesse a un futuro tratteggiato dall’intelligenza Artificiale.
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00:00On the trail of the significant challenges faced by banks in recent years, the professional services company Accenture
00:11presents on the occasion of the 10th edition of the Accenture Banking Conference, broadcast for the first time live on Sky,
00:19a revolutionary model, Prompting Banking, a new concept of a bank guided by artificial intelligence on a large scale.
00:27The adoption of AI can influence 73% of banking activities.
00:32The main benefit is called productivity, in the past we have seen an increase in the margin of intermediation of the banking sector,
00:42amazing, also thanks to the increase in taxes, we have reached about 30 billion,
00:48now in the future we can expect a normalization of taxes,
00:52so banks will have to push for an increase in volumes, attract new customers,
00:58and to do this it will be necessary, for example, to work on freeing up people's time to welcome new customers,
01:06but also customizing the offer, the interaction and the world of products to be offered to the end customer.
01:14Artificial intelligence allows us to make the processes much more efficient,
01:19thus freeing people who work inside the bank from administrative activities,
01:28to dedicate themselves instead more to commercial development or activities of greater added value.
01:34And also the customization, the modularization of the offer, it will be possible to implement it at a cost-to-serve that is sustainable.
01:42So we expect, in general, a 20-30% increase in productivity,
01:47and this could have an impact on ROE of 2%
01:52Artificial intelligence is therefore a useful tool, but it is necessary to learn to dialogue with this new technology.
02:00AI today is one of the easiest technologies we have ever had.
02:06This ease, however, must not deceive us,
02:09in the sense that to best exploit the potential of AI that we have heard throughout this morning's event,
02:15it is really important to ask the right questions.
02:18Asking questions does not mean doing a simple search on a search engine, as most people are used to today,
02:26because in fact we tend to be very synthetic and then to navigate many links,
02:31while the AI needs a rich question, it needs context,
02:35it needs sometimes that I impersonate myself in the role of those who want to ask the question or in the situation.
02:41The more information I can already put in the context of the question,
02:45the more effective the answer will be and its depth, and therefore its usefulness to my task.