ＬＩＦＥ ＩＳ ＭＯＮＥＹ～世の中お金で見てみよう～ 2025年1月21日 看板広告に年間2億5000万円！高速道路で目にするきぬた歯科の広告戦略
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TVTranscript
00:00Up next is a special episode where we look into the ads we're curious about.
00:07First, we look at the billboard ads that pop up when you walk through the city.
00:14I see them.
00:15Due to COVID-19, advertising costs have plummeted.
00:18But now that people have returned to the city, the demand for them has increased.
00:20They don't have billboards, so they don't put up billboards.
00:23The prices are different depending on the location and size.
00:28The most expensive billboard is in front of Shibuya Station, which is said to be the hottest spot.
00:34Some billboards are several million yen per week.
00:38The prices are different depending on the location and size.
00:41Among the billboard ads, there is one that everyone knows.
00:49This one.
00:50I've seen it before.
00:51I've seen it before.
00:52I see it a lot when I'm driving.
00:53It's amazing.
00:55This face appears one after another on the highway.
00:59This is Shuto-ko in Shibuya.
01:02But actually, this billboard...
01:04It's Matsuko-chan.
01:06There are about 270 of them in Shuto-ken.
01:10There are that many?
01:13The design is simple.
01:15It's a picture of an old man's face and the words KINUTA SHIKA.
01:21People who use Shuto-ko are familiar with this.
01:25I've been paying attention to this for 12 years.
01:29That's early.
01:31It's rare to see a picture of a person's face on a billboard.
01:34There is a billboard of KINUTA SHIKA.
01:36They sell the billboard of KINUTA SHIKA.
01:39Is that so?
01:41That's right.
01:41The billboard is in the bag.
01:46KINUTA SHIKA's billboard ad is even on the billboard.
01:51The JR Chuo Line is written on the billboard.
01:55When you go to NISHI-HACHI-OJI STATION,
02:01you can't go wrong here.
02:04Is it here?
02:06I see.
02:09Hello.
02:11Nice to meet you.
02:13I'm KINUTA, the director of KINUTA SHIKA.
02:15Certainly, this face.
02:17The director is more than the billboard.
02:20There is no mistake.
02:23Are you the director of that billboard?
02:24That's right.
02:26I'm the director of that billboard.
02:28Can I call you KANBAN OJISAN?
02:30You can call me that.
02:32Can I call you KANBAN OJISAN?
02:34There are many billboards here.
02:36There is no face, but there is a raccoon.
02:38Is this a raccoon?
02:40It's a raccoon.
02:42It's a raccoon.
02:44That's why it's a raccoon.
02:46That's why it's a raccoon.
02:48Anyway, it's an eye-catching appearance.
02:54It's important to appeal to the outside world.
02:56It's important to get people to know you.
03:00There is only one clinic here.
03:02Only one clinic?
03:04Twelve doctors are on duty.
03:06Not only implants, but also insurance treatments are also carried out.
03:10The concept of this program is money.
03:14The most important thing is the advertising fee.
03:16How much does that billboard cost?
03:20That's right.
03:22Each billboard has a problem.
03:24SHINJUKU and TAKAIDO are shorter than the original.
03:28That's right.
03:30SHINJUKU and TAKAIDO are connected to CHUODO.
03:34There are 15 billboards in about 10 kilometers.
03:38There are 15 billboards in about 10 kilometers.
03:40There are 15 billboards in about 10 kilometers.
03:42And then...
03:44And then...
03:46It's like a store clerk.
03:48It's like a store clerk.
03:50What is the total amount of the advertising fee?
03:54It's 38.7 million yen.
03:56It's 38.7 million yen.
03:58It's 38.7 million yen.
04:00It's 38.7 million yen.
04:02It's 38.7 million yen in a 10-kilometer area.
04:06That's a lot of money.
04:08That's a lot of money.
04:10The so-called Nodate billboard on the side of the main road is about 50,000 yen a year.
04:18If you add up all 270 billboards, the advertising fee is 250 million yen a year.
04:28I thought it was over 100 million yen, but it wasn't.
04:32It's hard to get 250 million yen on a billboard.
04:34It's hard to get 250 million yen on a billboard.
04:36For example, how much is the advertising fee for the sale of the company?
04:41There's a rule.
04:43There's a rule.
04:45I don't care about that.
04:47I used a bar.
04:49The director noticed billboard ads 13 years ago.
04:53It was the start of a questionnaire for patients.
04:57The internet used 12 million yen a year.
05:00There are 75 billboards a year.
05:02The money spent on the internet and the money spent on billboard ads are completely different.
05:08But the number of patients who come is the same.
05:10The world has changed from the internet to the internet.
05:13The world has changed from the internet to the internet.
05:15I think it's different.
05:17So I shifted to billboards.
05:21Since then, we've been competing in a six-hour advertising strategy based on billboard ads, not internet ads.
05:30Let's ask the patients who visited this day.
05:34The billboard ads are already famous.
05:38Have you seen the billboard ads?
05:40No, I haven't.
05:41Why are you here again?
05:42The billboard ads are on the company's website.
05:46I see it every day.
05:47It's a big billboard ad.
05:49It takes about an hour for a man to go from Kodaira.
05:56What I'm curious about is the sales.
05:59It's very comfortable.
06:01The average salary of a billboard ad is 6,970,000 yen a year.
06:07The sales of Hinotashika's billboard ads are 1.8 billion yen.
06:16I saw the billboard ads outside of Tokyo.
06:19I thought it was a billboard ad like a franchise store in Japan.
06:26I often see billboard ads on the highway.
06:29I thought it was amazing that the director of Hinotashika could appear in the billboard ads.
06:33I thought it would lead to trust.
06:35The billboard ads were very popular.
06:38And you're handling the billboard ads like this on the show.
06:41I'm sure there will be more billboard ads in the future.
06:44That's amazing.
06:45Let's stop it.
06:50Hachioji's billboard ads are amazing.
06:53The smell is amazing.
06:55It's like a fashion magazine ad wearing a black suit.
07:00I heard there were several billboard ads.
07:03That's the real thing.
07:05I heard that billboard ads were more effective than internet ads.
07:11It's surprising to say that.
07:14Information collection routes are divided by generation.
07:22People who only watch the internet will get information from the internet.
07:25On the other hand, people who don't watch the internet and read newspapers won't be affected by the internet.
07:31In that sense, there is a power to appeal just by walking around the city.
07:36I was surprised that there is still a power to overcome the division of information collection routes.
07:45As Mr. Hayashi said, there are various media outlets.
07:48There is a difference in strength and the destination of the appeal.
07:53In the case of billboard ads, strength comes first in the eyes, regardless of interest or interest.
08:01I think it's very strong to recognize it before you know it.
08:07Director Kinuta, who is now known as the billboard king.
08:11It is said that there is a law of victory that he invented on his own.
08:16I spread out the map.
08:18It's sold in bookstores.
08:21When I spread out the map, there is a big national road in front of my office.
08:26I mark it myself.
08:29First, a billboard was set up along the intersection of Hachioji, which is connected to the office.
08:36It is said that a billboard was set up on the expressway that passes through Hachioji.
08:42First of all, it was the East-West strategy after the South-North strategy.
08:46Is it important to set up a billboard?
08:48It's important.
08:49It's not just one billboard.
08:51In other words, it's a rub-in.
08:53It's a rub-in.
08:55In other words, it's a rub-in.
08:57It's a rub-in.
08:58A billboard is set up in every place and rubbed in.
09:02The law of this victory is up to here.
09:07This billboard is set up in Tochigi Prefecture.
09:13That's amazing.
09:14Tochigi is a place called Ashikaga Flower Park.
09:17Ashikaga Flower Park is in Ashikaga City, Tochigi Prefecture.
09:21So I didn't put it there to decorate Nishiki.
09:25There are a lot of customers coming from Tokyo, Saitama, and Kanagawa.
09:30It's also here.
09:33It's a place to rub in more.
09:35It's a place to rub in more.
09:38Where is this billboard set up?
09:43It's in Mie Prefecture.
09:46What kind of strategy is this?
09:50With red clothes.
09:51When I went to play with my family in Issei Jingu, Mie Prefecture,
09:56there was a famous manju shop.
09:59There was a billboard of a manju shop there.
10:05When I saw it, I wanted to do something.
10:09So I collaborated with the manju shop.
10:13Collaboration with the manju shop became a hot topic on SNS.
10:19It became a hot topic.
10:21There is only one hospital in Nishi-Hachioji.
10:24If it's a place where Kanto people go, they'll see the billboard.
10:30And it's easier to make it a hot topic.
10:36It's amazing that they chose a place with a secondary effect.
10:43And there was a collaboration with red clothes.
10:45I don't know about the collaboration with red clothes.
10:48Collaboration without permission.
10:50As a result of the collaboration, it spread on the Internet.
10:57It's amazing.
10:59This is a quiz.
11:01Please look at this.
11:03This is a billboard ad in front of Hachioji Station.
11:07What's on the top right of the billboard ad?
11:14The top right is the arrow.
11:17Isn't it temperature?
11:19There is a thermometer on the billboard.
11:22There is also a strategy here.
11:25What is it?
11:27Strategy?
11:29There is a thermometer on the billboard.
11:31It's cold, so go inside.
11:35It's hot in summer, so come inside.
11:39It's cold, so let's go inside.
11:42Is there such a thing?
11:43It's close to a hint, isn't it?
11:45Yes.
11:47It is effective in winter.
11:50Winter?
11:52It's cold.
11:53Is it the same when you get out of the car?
11:58The temperature drops a little.
12:01The temperature drops when you arrive at Hachioji Station.
12:04Why?
12:05Is it an implant?
12:07Is it an implant?
12:09What do you mean?
12:11Hayashi-sensei, what is the correct answer?
12:14The temperature is low.
12:16When it snows, it's easy to be broadcast on TV.
12:24When a reporter broadcasts in front of the station,
12:27he points to the thermometer and says,
12:29How many degrees is Hachioji now?
12:32It seems to be aimed at that.
12:35There is a live broadcast in front of Hachioji Station, isn't there?
12:38There is.
12:40This thermometer is a special product.
12:43He spent 4 million yen to install it.
12:49Director Kinuta has 270 signs.
12:53One of them is rare.
12:57It's only one place.
12:59Is it only there?
13:00It's only there.
13:01Is it rare?
13:02It's only one of the 260 places.
13:05What is it?
13:06It's near the A-Fuku Inter in Shuto-ku.
13:11It appears after a three-year advertisement.
13:19What is a rare one?
13:24There are two uncles.
13:29That's my brother.
13:31There is a brother.
13:32It is a collaboration sign with my brother, who is the mayor of Yokohama.
13:38Director Kinuta says he has something to tell him.
13:43My brother is one-third of what I am.
13:46I usually put out more.
13:48I strongly claim that.
13:52My brother was there, too.
13:54I didn't know that.
13:55I knew it because I saw it somewhere.
13:58My brother is doing it, too.
14:00It was only one place.
14:02I see.
14:03Recently, there are more and more similar signs.
14:07Do you have any plans to change it?
14:12Director Kinuta says he welcomes other doctors putting out such signs.
14:20The reason is that many people mistake the signs put out by other doctors as Kinuta's.
14:31I don't remember putting up a sign.
14:34I was told by a patient that I saw it somewhere.
14:37I don't remember putting up a sign.
14:40Are we misunderstanding?
14:42It's a misunderstanding in my head.
14:43You have to be careful.
14:44You'd better stop.
14:47Humans don't look at things properly.
14:50If you look at it, it's flat.
14:53If you think it's what you know, it's over.
14:57That's what you think.
15:00I see.
15:01I was told that I was in a drama that I didn't appear in.
15:04I was surprised.
15:06I wonder if it's Norito YASHIMA.
15:12It is said that this is said in the advertising industry.
15:15Where do you think you are stealing the line of sight?
15:20Stealing the line of sight?
15:23I can feel it.
15:26There is an advertisement at the end of the line.
15:29This is a staircase.
15:34There is also an escalator handrail.
15:37I can see it.
15:40There is a mirror in the bathroom.
15:44This is a silence ad.
15:47When people get closer, it becomes smaller.
15:53This is a digital signboard.
16:01There are many ways to steal the line of sight.
16:08I can see the escalator.
16:11I can also see the stairs.
16:13When I look at the stairs, I take a picture.
16:19This is the most beautiful place.
16:22This is the place where people are gathering attention.
16:28This is the elevator in the building.
16:32People tend to look at something vaguely.
16:36It is common to aim for the gap in time and broadcast ads on the monitor.
16:43This is what I'm looking at now.
16:49When I close the door, the ad appears.
16:56This is a projector type that displays images on the door.
17:02This is a large screen compared to the monitor.
17:05This is a feature that allows you to broadcast a lot of ads.
17:12I asked a company that makes elevator ads.
17:17How many companies are there in Japan?
17:19We are the only company in Japan.
17:21Do you think this is our company?
17:25This is a technology unique to Japan.
17:32When I close the door, the ad appears.
17:38I will show you.
17:40When I close the door, the ad appears.
17:46The ad appears within 0.1 seconds.
17:49In order to achieve this precision, 100 million yen has been spent on development.
17:58How much does it cost to install it?
18:02The cost is 0 yen.
18:05The cost is 0 yen.
18:08Instead, we sell ads.
18:13You sell software.
18:15Installation is free.
18:17That's why the number of ads is increasing.
18:20In the past four years, the number of ads has increased by more than 25 times.
18:24In October last year, Mitsubishi was the company that made the elevator ad.
18:29This is a company called TOKYO.
18:32We spent more than 500 million yen on this ad.
18:36That's how we got the number of ads.
18:38The number of ads has decreased.
18:40People are coming back to the real world.
18:42The number of people in the building has increased.
18:44The number of people in the elevator has increased.
18:46This is a strategy that focuses on this gap in time.
18:52This is a place where you can steal your eyes.
18:56This car.
18:58This is an ad for a pizza chain.
19:02Excuse me.
19:03Are you a Pizza Hut employee?
19:05No, I'm not.
19:08DASE has a job that has nothing to do with the pizza chain.
19:14This is a car ad.
19:21The owner of the car can get a reward.
19:27Match the company you want to advertise with the app.
19:32Stick the sticker on the car and run.
19:37I'm curious about the reward.
19:41I think it depends on the driving distance.
19:45What?
19:48Life is money.
19:51Did you notice the moment you got in?
19:53This is the bus I'm in.
20:01Stick the sticker on your car and run.
20:05You can get a reward.
20:07This is a car ad.
20:10How much can you get?
20:14I think it depends on the driving distance.
20:16I remember it was about 3,000 to 5,000 yen.
20:21You can get a reward of up to 5,000 yen in a month.
20:28I want to raise the maintenance fee.
20:32I started this job to raise the maintenance fee.
20:40You may be mistaken for a salesman.
20:44My acquaintances told me that I had a new job.
20:50They told me that my company had changed.
20:57The start-up is called CHEER DRIVE.
21:03It was founded in 2020.
21:07I asked the person in charge.
21:10In the United States, there are two or three car ads.
21:20I was a model for a company in the United States.
21:25We started the service four years ago.
21:28We have implemented more than 100 car ads.
21:32Currently, 90,000 people have registered for the app.
21:35It is said to be popular enough to be a lottery.
21:39What is the ratio?
21:41It is 10 to 15 times.
21:45There are a lot of applications.
21:48We need to increase the number of car ads.
21:54The number of people is increasing.
22:02The companies I want to advertise are games, anime, and chain restaurants.
22:09When there is a traffic jam, I look at the car in front of me.
22:14There is a lot of attention.
22:19My company has dozens of wrapping buses around Tokyo.
22:26I was riding a bus near Shibuya.
22:30At that moment, I noticed that I was in the middle of the bus.
22:36There are two people.
22:38I was surprised that I chose this bus.
22:42That's amazing.
22:45This is a quiz about the car ads you see in the city.
22:49What is the price of the car ad you are interested in?
22:53Please look at this.
22:56This is a car ad.
22:58Have you ever seen this?
23:00Of course.
23:02This is a car ad with a sign.
23:05How much do you think the advertising fee is?
23:12This is a car ad with a sign.
23:16This is a car ad with a sign.
23:23The advertising fee is the same for both.
23:26The price varies depending on the area.
23:29How much do you think the advertising fee is in Tokyo?
23:33I think it's 100 yen per ad.
23:35That's amazing.
23:37What am I talking about?
23:40How much do you think the advertising fee is in Japan?
23:42I think it's 500,000 yen.
23:44I think it's 800,000 yen.
23:47Let's look at the correct answer.
23:49This is the correct answer.
23:53The correct answer is 43,560 yen.
23:58The correct answer is 79,200 yen.
24:01If you add 80 and 100, you can't do it.
24:07The correct answer is 72,000 yen.
24:11That's fast.
24:1370,000 yen is a high price.
24:17If the advertising fee is high, it is in Chuo-ku, Minato-ku, Shinjuku-ku, and Shibuya-ku.
24:23If the advertising fee is low, it is 26,400 yen per year.
24:30That's a lot of money.
24:32The beginning of the battery ad was in May 1934.
24:35At that time, it was a three-sided glass andon type.
24:38After that, each ad appeared directly on a wooden battery.
24:43It seems to have developed into a winding ad like this.
24:49Next is an ad you can see in the city.
24:51Next is an ad you can release individually.
24:54It's called a cheering ad.
24:56It's an ad where you post your favorite photo on the station and support it.
25:02It's a cheering ad where fans pay to post their favorite photo.
25:10How much do you think this cheering ad is for a week at Yamanote Line Station?
25:17A week?
25:19I think the fee is the same as Shinjuku Line.
25:25I want you to pay for it.
25:28Why are you looking down?
25:31It's the number of people, isn't it?
25:33The number of people is different.
25:35The point is that you can post it individually.
25:39You can post it individually, not as a company.
25:42I think it's going to be 100.
25:44100 for a week?
25:46The correct answer is this.
25:50The correct answer depends on the station.
25:52The B0 size poster is 32,600 yen to 92,400 yen for a week.
25:59In the case of Yamanote Line, the price is divided into four stages.
26:0392,400 yen is the price of Shibuya and Shinjuku.
26:08It's a week, isn't it?
26:11The most reasonable 39,600 yen is this station.
26:17How do you feel if you have a favorite cheerleader?
26:22I'm managing it by ranking it.
26:24I see.
26:27We're going to rank the university by the number of people.
26:31I know how you feel.
26:33The number of cheerleaders is increasing, isn't it?
26:37That's right.
26:38The ad agency of the JL East Japan Group has started a cheerleading advertising service.
26:46For example, you can get permission to take pictures of your favorite agency.
26:52We want to expand our business by fully supporting cheerleaders.
26:57I see.
26:58The JL East Japan Group is actively advancing in software content, isn't it?
27:02That's right.
27:04The number of people who commute to school using regular tickets has decreased.
27:10We're trying to increase sales in other places.
27:15Have you ever received a cheerleading ad from your favorite agency?
27:20I don't think it's personal.
27:23When I was a member of Sakura Zakai, I was very happy to receive a cheerleading ad from a foreign fan.
27:36Do you have a picture of that ad?
27:38No, I just saw the video.
27:43Next, let's look at the ad that we're curious about.
27:49What is that ad?
27:56Next is a three-line summary.
27:59From diabetes-specific treatment to internal medicine and visitation treatment.
28:05This is convenient.
28:09I've heard of it.
28:11This is a bus announcement ad that conveys information from the ear.
28:17In fact, there are many unique things in bus announcements.
28:27Margaret's flower language is sincere.
28:30What is this?
28:31This is convenient for the Margaret Clinic, which offers sincere treatment to everyone.
28:39I've heard of it.
28:41Next is in front of Setagaya Police Station.
28:45A grocery store? A cafe?
28:48It's a beauty salon.
28:50Is it a play?
28:52This is convenient for beauty, hair, and makeup.
29:01Next is Nagatsuta Station.
29:05If you get lost on your birthday, let's send you some meat.
29:09This is Irihatsu, a Nakayama meat shop nationwide.
29:13I want to stop by on my way home.
29:15I want to eat it.
29:17How much is this bus announcement ad?
29:24It's pretty big here.
29:28This is a convenient place to enjoy and learn about Megumi Ballet.
29:32Please transfer from Shibuya to Hanzomon Line.
29:42Next is next to Benny's.
29:44This is convenient for the doctor at home.
29:47This is a bus announcement ad that conveys information from the ear.
29:52If you ask someone who often uses the bus,
29:56If you ask someone who often uses the bus,
30:01they will remember the ad.
30:07I also asked the person who is putting out the ad.
30:11Next is the third station.
30:15Would you like to start classical ballet?
30:18From children to adults.
30:21This is a convenient place to enjoy and learn about Megumi Ballet.
30:28Megumi Ballet is located near the third bus stop.
30:32What made you start?
30:34When the studio opened six years ago,
30:37I started because I wanted people in the area to know about it.
30:41I think it's a way to help people who are looking for a classroom.
30:50The bus announcement ad is characterized by a close-knit area that targets local people.
30:58If you ask an agency that handles a large number of bus ads,
31:04The number of words in the announcement is about 30 characters.
31:08It is an ad that broadcasts for about 10 seconds.
31:14The rules change at the bus company.
31:17What is the length of the ad?
31:32About 10 seconds is common.
31:36The announcement is a contract for each station.
31:39The ad fee changes depending on the number of announcements,
31:44and the number of times the bus stops.
31:48The ad fee changes for each station.
31:52What's the difference?
31:56The bus stops at 24 locations in the city.
31:59From Tokyu Bus Den'en Chofu Station to Shibuya Station.
32:04I can see the secret of the announcement ad.
32:09First of all,
32:15Next stop, Jiyugaoka Station Entrance, 7th floor of Tokyo Building.
32:20It is in front of Yamashita Hospital.
32:25What is the price of this ad?
32:28198,000 yen per year.
32:32It is the cheapest price on this route.
32:36In the first place, several buses stop at the same bus stop.
32:43The more routes that use the bus stop, the more buses stop.
32:48The ad fee is higher.
32:52Jiyugaoka Station Entrance is cheap because it only stops on one route.
32:59The number of times the bus stops is 64 times a day.
33:04After a while, the bus goes to the national road.
33:09It seems to go up from here.
33:11Then...
33:15Next stop, Osaka-ue Station.
33:18This is a convenience store called Medical Mall.
33:30The number of routes that use the national road has increased.
33:34Three lines stop at Osaka-ue Station.
33:38What is the price of this ad?
33:41316,800 yen per year.
33:46The number of times the bus stops is 183 times a day.
33:50The ad fee is higher.
33:53The bus goes to the national road.
33:55The bus stops in front of the bus stop.
33:59Next stop, Rougendaka-ue Station.
34:02This is a convenience store called Seijin-kai Shinryojo.
34:09Four lines stop at Rougendaka-ue Station.
34:13What is the price of this ad?
34:15448,800 yen per year.
34:19The number of times the bus stops is 342 times a day.
34:24The ad fee is high.
34:28Next stop, Shibuya Station.
34:31What is the price of this ad?
34:37Thank you for waiting.
34:39Next stop, Shibuya Station.
34:44Thank you for boarding.
34:49Nothing.
34:52What?
34:53There is no ad.
34:57There are 16 lines at Shibuya Station.
35:02The number of times the bus stops is 900 times a day.
35:05What is the price of this ad?
35:071,750,000 yen per year.
35:11It's a little expensive, so it's open now.
35:18Hayashi-sensei has money.
35:20What is the price of this ad?
35:24It doesn't make much sense for me to advertise.
35:30I want to advertise my wife's hospital.
35:36Is it in Shibuya?
35:37It's not in Shibuya, but I want you to transfer to Hanzomon Line from Shibuya.
35:43I didn't know it was so expensive.
35:47I heard it when I got off the bus.
35:51Harada-san, what is the characteristic of the bus ad?
35:55I think there was a story about losing your vision.
36:00This time, I think it's losing your hearing.
36:04Hearing is easier to remember than seeing.
36:11It is easy to remember in the brain of the user.
36:17Hayashi-sensei, is it effective to put in information from the ear?
36:22I think there are many people who do that.
36:28I'm not arrogant.
36:31I was the type of person who looked at it and put it in my head.
36:34I don't do that.
36:36I want to say that.
36:38I'm sorry.
36:40I'm sorry.
36:44What kind of voice is that?
36:49It's a voice of a narrator who is contracted by each bus company.
36:55After this.
36:57I will protect the health of everyone in the area.
37:00Who is the owner of that voice?
37:03Next is Life is Money.
37:08This is Life is Money, which airs every Tuesday at 11 o'clock at night.
37:28Life is Money is broadcast on Teletubbies, Tver, and Music Store.
37:33In Teletubbies, Hayashi-sensei has a special edition.
37:37Hayashi-sensei is also broadcasting a meeting with the people of the company to discuss problems.
37:47Speaking of bus announcement ads.
37:50The tone is a little high.
37:54It makes you feel the Showa era.
37:55Ayu's voice hasn't changed since then.
38:00It's a voice that makes you curious.
38:03I rushed to the recording site.
38:15The voice you hear on the line bus.
38:19Excuse me.
38:21I'm Mariko Takahashi, who was in charge of the Tokyo bus announcement.
38:27Nice to meet you.
38:29I'm Mariko Takahashi, who was in charge of the Tokyo bus announcement.
38:35I'm 83 years old.
38:39In the past, I was in charge of TV, live format, and radio personality.
38:45I'm quiet now.
38:48Announcement ads are still active.
38:53I asked her what she was thinking about.
38:56I want to hear a clear voice.
38:59The condition of the bus is bad.
39:01I can't hear the voice.
39:04Do you actually get on the bus?
39:06Yes, I do.
39:07When I get on the bus of another company, I'm curious about the comments.
39:16I realized that there were so many ads in the world.
39:21I realized that there were so many ads in the world.
39:28On the other hand, there are a lot of people who don't know about us.
39:33On the other hand, there are a lot of people who don't know about us.
39:36The disadvantage of those who don't know about us is getting bigger.
39:45I think this battle will be more and more difficult.