ふるさとの未来 2025年1月22日 フランチャイズビジネスインキュベーション パート2
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#EnglishMovie #cdrama #drama #engsub #chinesedramaengsub #movieshortfull
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00:00We will find companies that are growing in their hometowns around the world and support everyone who is working hard.
00:10The future of hometowns
00:30Let's get started. I wonder how far we can go.
00:37It's okay to go around and around.
00:41My everything
00:54Good evening. The future of hometowns has begun again tonight.
00:57This program is brought to you by KABURU, a book lounge located on the 3rd floor of Kabuto Bay in Nihonbashi.
01:02This week, we will continue to talk about the business incubation company, NARUSE.
01:10Thank you for having us.
01:12In the last episode, you revealed a lot of secrets. How was it?
01:17I'm glad that the company name that Mr. Komada introduced was FBI.
01:24I remembered it again.
01:26I remember that NARUSE was the name of a subordinate.
01:29I remember a lot of side stories.
01:31Please tell us some good stories from time to time.
01:33I will do my best.
01:35Tonight, we will continue to introduce the franchise business incubation company that is based in Takashima City, Shiga Prefecture.
01:45We will go to the now very popular eel specialty store, NARUSE of eel.
01:53The price of a large eel is 1,600 yen.
01:58It is cheap and delicious.
02:03Since the opening in 2022, NARUSE has opened 329 stores in Japan and abroad in just two years.
02:11NARUSE has sold out in 44 prefectures, including three remaining prefectures.
02:18The representative of NARUSE, Mr. YAMAMOTO.
02:22What is your calculation?
02:23It's more than my calculation.
02:26When I opened 100 stores, I had a lot on my mind.
02:30It took me about a year and a half to open 100 stores.
02:35After that, I opened 200 and 300 stores in three months.
02:39I don't feel special anymore.
02:43NARUSE continues to evolve at a speed that even the president did not expect.
02:49Miyazaki, do you like eel?
02:52I love eel.
02:53When I go back to my hometown, I go to the eel market on Saturday.
02:59I buy two of my father's eel and my mother's eel.
03:03I spend a luxurious time comparing them at home.
03:09Do you eat eel as a reward?
03:13Yes.
03:14When Mr. Komada takes his juniors and staff to the eel market, do you say,
03:18Did you do well?
03:22I don't have time for that.
03:26Miyazaki, would you like to taste the eel?
03:29I want to try it.
03:30We have prepared a special eel for you.
03:35I would like to hear your opinion.
03:39We have prepared NARUSE's eel plum for Miyazaki.
03:47There is a big eel in it.
03:51What did you prepare for me today?
03:54There are nine types of NARUSE eel.
03:58This is the cheapest eel among them.
04:03There is a lot of eel in this eel.
04:08That's right.
04:09It looks delicious.
04:12How does it taste?
04:16This is delicious.
04:18This is soft.
04:19I can feel the taste of eel.
04:22This is delicious.
04:24Thank you very much.
04:25What do you think of this eel?
04:28This eel is as soft as the eel at the eel market.
04:33This makes me feel happy.
04:37And this is what makes me happy.
04:40This eel can be seasoned to your liking.
04:46There are no restaurants that sell this eel.
04:49I wanted to eat this eel.
04:52But I couldn't.
04:54So I didn't eat this eel.
04:56Some people want to enjoy the taste of eel.
04:59Some people want to enjoy the taste of eel sauce.
05:04This is a system that you take responsibility for.
05:07I see.
05:10How does it taste with a lot of sauce?
05:16I like a lot of sauce.
05:19This is 1600 yen.
05:21I can't believe it.
05:22I always pay a lot of money to eat this eel.
05:26I can't believe this is 1600 yen.
05:29You can treat the staff to this eel.
05:32If it's 1600 yen, that's right.
05:35I'm glad.
05:36If it's 1600 yen for two people, that's right.
05:40After this, a new winter menu will be released.
05:44That's nice.
05:46Next time.
05:48NARUSE EEL has grown rapidly over 300 stores in just two years.
05:55This is a question from KOMADA ANA.
06:00I have a question.
06:01The chain of restaurants is good when it's good.
06:05But there are also companies that are closed.
06:09Are you worried about that?
06:11It's a lie if I say I'm not worried.
06:14What I'm worried about is that the number of stores has decreased.
06:20The number of stores has decreased.
06:23It's good when it's popular.
06:24But when it's not popular, the burden of rent is very heavy.
06:27I can't keep doing it.
06:30In our case, the rent is cheap.
06:34Even if there is a red flag, the price will not go down.
06:38That's why the security is high.
06:40That's the strength of our business.
06:43We have only released eels so far.
06:47In the future, we will release HITSUMABUSHI.
06:49We can also increase the number of menus.
06:53I think that will be an advantage.
06:56It's like Japanese sake with horse mackerel.
06:58That's right.
07:01NARUSE EEL is aiming for further evolution.
07:04It seems that they are gradually increasing the number of menus.
07:09I heard that a new DASHI set has been released.
07:13I ordered it.
07:14It's delicious.
07:16It's very delicious.
07:19For example, this.
07:21A DASHI set where you can enjoy HITSUMABUSHI with DASHI at the end.
07:27It started selling around November last year and became a popular menu.
07:34In the meantime, the staff who heard some information went to YAMAMOTO.
07:38We are having a tasting session for a new winter work.
07:41I invited them to shoot the video.
07:45They visited KATATATEN in Shiga Prefecture to have a tasting session.
07:51They are the owners and agents who run the store in Kansai.
07:57They are cutting eels in the kitchen.
08:02What is the menu that came out?
08:05Here it is.
08:08This is a winter-only menu where you put grilled eel in a pot and eat it.
08:12This is an eel pot.
08:15This is a new work of NARUSE original, which is completely different from KABAYAKI.
08:21They taste it immediately.
08:23How does it taste?
08:27It's good.
08:28Is it good?
08:29It doesn't have any smell or bitterness.
08:33The flavor of DASHI is well absorbed.
08:37It's different from KABAYAKI and UNAJYU.
08:41It's light, but it has a strong flavor.
08:44I can feel the taste of eel.
08:48In summer, it's eel, but in winter, it's not eel.
08:56By combining eel with a pot, customers come in with a pot as a main dish.
09:02I think it's good that some people do that.
09:05The owners like it.
09:09I want to eat eel because it's steaming.
09:13I wanted to make such a product.
09:17It's strange to have eel in a pot.
09:23I thought it would be interesting.
09:26I think YANAGAWA pot is usually used as a pot.
09:30I thought it would taste good, so I tried it.
09:35Finally, they add rice and eggs to make ZOSUI.
09:40ZOSUI is delicious.
09:41ZOSUI is good.
09:44You can eat it without getting tired of it.
09:47However, there is a sharp opinion inside.
09:51I was worried about the supply time.
09:55For example, I was worried about the time difference between when I ordered this and when I ordered eel.
10:03I was worried that it would take more time than eel.
10:08It's preparation.
10:10It's different from eel, so I'm thinking about how to make it.
10:17In NARUSE, anyone can make it and provide it quickly.
10:26AIBA, who made it for tasting, said.
10:30I think the supply time is about 10 minutes.
10:36I don't think it's much different from eel.
10:40However, it seems that it is troublesome when several are added at the same time.
10:44There are two stoves here.
10:47Since there are two stoves, only two people can make it.
10:53I think I can make it if I put vegetables in between.
11:00I think I have to do it.
11:04In this tasting session, a new task was also brought up.
11:09I want to teach the staff how to make it.
11:14I want to make it as smooth as possible.
11:19After that, the representatives of each store talked about how to make it and future tasks.
11:26Is this a tasting session?
11:29Yes.
11:30I think it's better to eat and think it's delicious.
11:33I think I can guide the customers with confidence.
11:37I want to take good care of this.
11:41Unagi hot pot, a new menu for this season.
11:44Why don't you come and eat it?
11:49YUKA, do you want to eat it?
11:51I want to eat it.
11:52He is a classmate of my elementary school.
11:57He is a local classmate.
11:58He is the manager of my elementary school.
12:00Was he involved in such a meal?
12:02No.
12:04Did he finish it in two weeks?
12:05It didn't take two weeks.
12:07That's not what I'm talking about.
12:09It's amazing.
12:10People who work don't need knowledge or experience.
12:16It's amazing.
12:17If you are motivated, you can do it.
12:21What happened to this product?
12:22If you want to adopt and introduce this product, please raise your hand.
12:27It's not all stores.
12:29If you want to do it, you can start.
12:32What is the price?
12:34The price is 1,800 yen.
12:37It's not much different from Unagi hot pot.
12:40I imagined that the taste of Unagi hot pot would be weak.
12:48I thought it would be spicy with pepper.
12:53But it's a base taste.
12:54How is it?
12:56It's a refreshing taste of an adult.
13:00Do you want to sell it?
13:04It's a refreshing taste of an adult.
13:07In the franchise, there may be a demand for such a menu.
13:15What do you think?
13:16There are quite a few.
13:17Some people want to sell food that can be eaten on the street.
13:22Yesterday, I was asked if I could sell Oshiruko.
13:26Oshiruko?
13:27Is that okay?
13:29I thought it was interesting, so I tried it.
13:33Does the headquarters regulate this?
13:38There is a store that sells frankfurters in front of the store.
13:41When I got the information, I was wondering what I was doing.
13:44The headquarters is free.
13:47But frankfurters are not Unagi hot pot.
13:51I was wondering what I was doing.
13:53If you eat frankfurters, you won't be able to eat Unagi hot pot.
13:57I'm thinking about something interesting.
13:59The number of franchises is increasing.
14:02Are there many people who want to start their own business?
14:06There are many.
14:07In our case, it's very rare in the franchise industry.
14:11We don't sell ads for franchises.
14:15We only sell adverts.
14:18There are many people who pick up information and ask for it.
14:23Are you serious?
14:25There aren't many people who are serious.
14:28There are many people who make their own decisions.
14:33Almost all the stores in Unagi-no-NARUSE have people who want to be their own owners.
14:40Therefore, there are many thoughts about their past experience and NARUSE.
14:46I asked the owners about it.
14:50What have you been doing so far?
14:52The first company I worked for was a used car company.
14:58After that, I went to the finance industry.
15:02I thought finance wasn't interesting.
15:05I was wondering what I wanted to do.
15:07I wanted to do something that would make people happy.
15:10So, I decided to work in the food industry.
15:13I worked in the sweets manufacturing department of a company that sells souvenirs in Chiba.
15:21This time, I worked as a waitress.
15:23All the employees were doing completely different jobs.
15:28Why did you choose Unagi-no-NARUSE?
15:33I like eel, but I can't go to an eel specialty store easily.
15:38It costs 4,000 yen, 5,000 yen, 6,000 yen.
15:43I thought it was strong to be able to eat at this price.
15:47Who was attracted to the cost performance?
15:51I've always wanted to open an eel specialty store.
15:57But as you know, it takes a lot of time and experience to make eel.
16:05I thought it was difficult.
16:08I found Unagi-no-NARUSE and decided to open it.
16:14There are many people who chose NARUSE because of the ease of operation.
16:20However, some of them had a hard time raising funds for their business.
16:26I started the business suddenly.
16:28I borrowed money from my relatives.
16:32I asked my parents to help me.
16:35How much did you borrow?
16:36About 800 yen.
16:37To be honest, that was the hardest part.
16:40Mr. Tanizaki, who used to work at an amusement facility.
16:45Did you have any objections from your family?
16:51It was self-reporting.
16:53I decided to start.
16:56He decided to start without consulting his family.
17:01Actually, there was a strong feeling behind it.
17:05It's a really embarrassing story.
17:07I was told by my wife that I wanted to play with my children.
17:10I was shocked.
17:12I didn't think I could make that much time.
17:15Recently, I've been running with my youngest child.
17:20Unagi-no-NARUSE is a simple operation.
17:23It can be run by several people at a time of confusion.
17:26One of the features is that you can manage your working hours well.
17:31That's why he's been spending most of his time with his family.
17:37I'm glad I did it.
17:39It's a lot of fun.
17:41It's a lot of fun.
17:43In addition, Unagi-no-NARUSE is doing something that other FC chains don't do.
17:50That is...
17:52I'm working hard to convey information to Kamei-ten.
17:56I publish the sales of all Kamei-ten stores every day.
18:02There are many FC chains that don't publish the sales of each store.
18:06Unagi-no-NARUSE publishes everything.
18:09There's a group line with all the owners.
18:11There are about 400 people in it now.
18:13Everyone can connect freely.
18:15Information exchange is also actively carried out there.
18:19What are the specific benefits?
18:22You can know the sales before you improve it.
18:25You can get an idea of where you can sell it.
18:31There are also staff members who are interested in the ranking.
18:35When I tell them I was in the top 10, they get motivated and say,
18:38Yay!
18:40In addition to the sales,
18:42there are people from headquarters who want to do this kind of campaign.
18:46There is also a support group line.
18:48I think that's how we are able to build a horizontal connection.
18:53There are more people who take care of us.
18:56When we run out of stock,
18:58I think we have a strong relationship.
19:02By strengthening the horizontal connection,
19:05they created a mechanism to help each other.
19:08There are many franchises that try to prevent the connection between Kamei-ten stores.
19:13I want Kamei-ten to be a reliable headquarters.
19:18I'm trying to convey all kinds of information.
19:21It's LINE.
19:23I thought I could work if I had a smartphone.
19:26I work without a computer.
19:28It's such an era.
19:302025
19:32When I opened my computer after a long time,
19:34my hands didn't move at all.
19:36I thought it was dangerous.
19:38I don't want to have a subordinate.
19:44Next week, the stage is in Takashima City, Shiga Prefecture.
19:48I want to liven up my hometown.
19:52I think it's important to create an environment where I can use the services I think are necessary for this town.
19:59That's why I'm working on that side now.
20:01One point from the eel.
20:03It's a perfect fit for Mr. Yamamoto's new challenge.
20:07I've changed my perspective.
20:09You've improved your empathy, haven't you?
20:12Everyone's here.
20:15We're gonna have a party tonight.
20:19I'm going to get my forgotten smile back.
20:25When I start dancing with a brilliant person,
20:31time and worries disappear.
20:35I'll be fine again tomorrow.
20:39Let's have a party.
20:43The latest episode is on VIVA.
20:46Please watch it.