(Adnkronos) - "Il Cfo e tutta l'area finance oggi sono chiamati a supportare il business: questa è la principale sfida. Una parte chiave dell'area finanza è assicurarsi che i soldi dell'azienda fluiscano e siano presenti dove servono, nel momento in cui servono. E in questo secondo ruolo è dove noi entriamo”. A dirlo ai microfoni dell’Adnkronos, Carlo Gualandri, amministratore delegato di Soldo, in occasione del Financial Forum 2024, l'appuntamento italiano dell'innovazione nella finanza d'impresa, dedicato alla discussione sul ruolo chiave del Chief Financial Officer (Cfo) nell’implementazione delle nuove strategie di business, per favorire la trasformazione digitale e organizzativa delle imprese.
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00:00 What is the role of the CFO in the business of the future?
00:04 The CFO and the entire finance area is called to support the business,
00:09 in addition to all the compliance work, accounting and taxes.
00:14 And this, in my opinion, is the main challenge, which is made up of two parts.
00:21 On the one hand, the finance area is called to provide the data,
00:26 in a way that is usable by the business and updated in real time.
00:35 And to do this both on current data and on business simulations,
00:39 in order to be able to support the management's decisions.
00:43 The other part, which is actually key in the role of the finance area,
00:49 is to ensure that the company's funds, money,
00:53 which are used to make things work,
00:57 flow and are present and available where they are needed, at the time they are needed.
01:02 In this second role is where we come into contact with the world of the finance area,
01:07 managing with a platform that is both software enterprise,
01:13 but also a bank, and therefore the ability to manage funds and make payments,
01:20 the distribution, under control, of the funds needed to achieve business goals.
01:28 Typically in a distributed, complex world, not very plannable.
01:33 We don't do the centralized purchasing office,
01:37 but we do solve the problem of when the need to use the company's funds is distributed and pervasive.
01:44 For example, the expenses of travel for employees,
01:47 marketing expenses, operational expenses,
01:50 which are used to support fleets of vehicles,
01:53 of cars, of planes and ships,
01:56 the management of online purchases,
01:58 and the whole world of digital transformation.
02:00 All those activities where it is necessary for the funds to be present,
02:05 but you cannot lose control.
02:08 So it is necessary that the finance area at the same time
02:12 is able to foresee the rules, define the budgets,
02:15 and then to be able to track what is happening,
02:19 always, at any time, in real time.