そ～だったのかンパニー 2024年9月29日 究極の卵！食の安全・安心にこだわる会社
そ～だったのかンパニー 2024年9月29日 究極の卵！食の安全・安心にこだわる会社
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#EnglishMovie #cdrama #drama #engsub #chinesedramaengsub #movieshortfull
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TVTranscript
00:00In the 1970s, the country was hit by a pandemic and environmental pollution worsened.
00:10In such a chaotic era, a small company was established in the corner of Yamaguchi Prefecture.
00:20It is the Akikawa Bokuen, which produces eggs.
00:25My father loved chickens.
00:30I think he started with eggs.
00:36The company's goal was to produce eggs that were raised with safe feed,
00:43without using any raw materials that could harm consumers' health.
00:47At that time, Japan was not conscious of safety, and this challenge was seen as reckless.
00:58Even so, the company decided to challenge the ultimate egg, which was completely different from conventional eggs.
01:08However, the eggs did not sell as expected.
01:13The value of the eggs was not understood, and the store was shut down.
01:21At that time, there were not many people looking for such a job.
01:28I think that was a big cause.
01:34So the company came up with an old-fashioned way to sell eggs.
01:40The idea grew into a huge business that sold 7 billion yen a year.
01:49What was the strategy to sell the ultimate egg, which blew a new wind to Japanese food culture?
02:01We are approaching the challenge of Akikawa Bokuen, which fought to protect the safety of food.
02:09An egg that changes the table. A big challenge of a small-scale factory.
02:34This time, the stage is Yamaguchi City, Yamaguchi Prefecture.
02:3952 years ago, Akikawa Bokuen, a small-scale factory in the quiet mountains of this town, was born.
02:50My father was 40 years old.
02:53Until then, my father loved chickens very much.
02:58I think he thought about starting with eggs.
03:03Minoru Akikawa, the founder of Akikawa Bokuen, who worked in a farm to raise chickens.
03:10He stood up with the desire to make a safe egg with his own faith in his heart.
03:18At that time, in Japan, people became aware of the safety of food, including aquatic products, as a social problem caused by pests caused by industrial waste water.
03:31There are various ingredients in food, so I thought there might be something bad in it.
03:37I decided to investigate such a thing.
03:41What I faced there was the problem of food used in general.
03:47When I looked into it in detail, some of it was mixed with fish powder, which is concerned about the impact of pollution, and beef powder, which is suspected of infectious diseases.
04:01In addition, I found that the eggs of chickens raised with this kind of food could have a negative impact on the human body if they were continued to eat.
04:12So I developed an original feed that was mainly a blend of plant-based grains without using any of these ingredients.
04:22I started raising chickens to aim for a safe egg.
04:27And I investigated the eggs born from chickens raised with this feed at a specialized examination center.
04:35The result was that the ingredients that are suspected of having a negative impact on the human body were one thousandth of the standard value.
04:45But the problem was...
04:47The problem was...
04:51It was difficult to sell this feed at supermarkets where large quantities of feed were required every day without stable breeding of chickens.
05:03There was no place to sell the eggs of the company that was particular about feeding.
05:09However, I heard this voice from the locals.
05:14Mr. Akikawa raised his hand and said,
05:18If there is such a good egg, we would like to eat it.
05:23It was a meeting with a consumer who recognized the value of eggs.
05:30Then, Mr. Minoru, the president of Sendai, came up with a sales strategy.
05:35That is...
05:37Cooperation with milk delivery.
05:40Oh!
05:42Nostalgic.
05:44In fact, at that time, the local relatives were engaged in dairy farming.
05:49They were delivering milk to the contractors.
05:55The company that got a hint from this cooperated with the relatives and recruited employees with a regular contract of eggs and milk.
06:04Once a week, they started selling eggs and milk to the contractors' families.
06:13As a result, the number of people who knew about the eggs made by the company gradually increased.
06:23When their efforts and passion began to come together, a moment of silence came.
06:30A request from a large organization for business partnership.
06:37This move moved the fate of the company and opened the door to a new development.
06:46Now, everyone is paying attention to the safety of food.
06:53Mr. Akikawa, the president of Akikawa Farm, came to the studio.
07:00Thank you for coming.
07:03Thank you for having me.
07:06I heard that your father paid attention to the safety of food.
07:12What made you do that?
07:15My father is a chicken boy.
07:18Did you like chickens when you were a child?
07:20Yes, I did.
07:22Since I was in junior high school, I was a boy who improved the quality of my chickens.
07:28Then, it became difficult to work at a farm, so I had to start over.
07:34At that time, there was a story about the origin of the Akikawa family.
07:38My grandfather went to China to buy chickens, pigs, and apples.
07:47My grandfather said,
07:50Don't make a mistake in what you say.
07:53In other words, he thought that he would be particular about health and safety instead of the origin of the Akikawa family.
08:01I think it's amazing that your grandfather wasn't aware of the safety of food at that time.
08:09The responsibility of the producer is heavy.
08:13I think that kind of thought has existed since then.
08:15At that time, you delivered milk and eggs at the same time.
08:20Was this unusual?
08:23Not only fresh and delicious milk, but also fresh and safe eggs were delivered at the same time.
08:29I think that's why my father was happy.
08:32I think it's a good set.
08:34What kind of customers did you mainly get?
08:37It's a little unfair to say that my father had a high sense of health.
08:40There are many doctors and university professors.
08:46I've been able to meet a lot of people.
08:51You can say,
08:54It's good for your health.
08:56It's persuasive.
08:58I believe that such a challenge is absolutely correct.
09:01That's why I focused on my father.
09:04What is the company that is particular about safety of food?
09:14The eggs of the company, which is particular about safety of food,
09:18The eggs of the company, which is particular about safety of food,
09:24In the meantime, a group of people who heard the rumor of eggs came to the company.
09:31The group is the Life Cooperation Association.
09:39Life Cooperation is a service that buys and delivers products that are considered to be safe for food by their own standards.
09:51I asked them to sell the eggs of the company here.
09:56The sales method of delivering products to the contractor was the same as that of the company.
10:05At that time, there were about 1,000 contractors in the company.
10:09On the other hand, Seikyo, which was based in Fukuoka Prefecture,
10:13With about 20,000 members,
10:16It was proud of its overwhelming sales power.
10:19Objectively, there may be a little competition.
10:25I think there were some people who were careful.
10:28But Seikyo and I are different in scale.
10:32I'm grateful that Seikyo has recognized us.
10:37With this business partnership, the company's eggs will be sold mainly in Japan.
10:43Sales are soaring.
10:46In addition, production processing such as chicken has also begun.
10:50It has grown in sales business through Seikyo.
10:54I'm a chicken boy.
10:57The size of the farm has also expanded.
11:00Chicken breeding, which started with 500 hens, has increased to 20,000 hens in 5 years.
11:07In 1989, when business was going well,
11:11Mr. Akikawa went to the United States to inspect the production site of corn,
11:16which was the main source of chicken feed for breeding.
11:21There, he learned a shocking fact.
11:28American farmers are sold for a year.
11:33If there is a bug in the storage, the product value will be lost.
11:38It was a shock to see that some people were operating to spread pesticides after harvesting.
11:49The shock they received was a pesticide called post-harvest.
11:54It was used to prevent pests from occurring over a long period of time when exported by ship.
12:01It is said that it has no effect on the human body if it is below the standard value,
12:06but it is easy to remain in food as a pesticide.
12:10Mr. Akikawa had a great idea.
12:13When I looked into it, I found out that pesticides remain in eggs through feed.
12:20So I decided to make an egg without worrying about pesticides.
12:26It is a huge fact that pesticides were used in places we didn't know.
12:33So the company started looking for a way to import corn without using pesticides.
12:40Normally, when importing feed,
12:44it is common for other companies to import the same amount of feed purchased by other companies.
12:49Even if they could prepare corn without using pesticides,
12:53they couldn't transport it on their own because it would be brought together.
13:02So they cooperated with the government and contacted a local trading company
13:07to make an exclusive contract with the shipping company.
13:10They came up with a way to import corn without using pesticides.
13:17The amount of food imported from the U.S. is huge,
13:22so no matter what experts say,
13:25it is impossible for Mr. Akikawa to import a small amount of food separately and bring it to Japan.
13:30It is better to stop such a challenge.
13:32That's what everyone said.
13:33At that time, my father and I went to the U.S. together.
13:39Farmers and physicists in the U.S. thought it would be interesting,
13:43so we cooperated with them.
13:46That's how it started.
13:49After returning home,
13:51Mr. Akikawa changed the amount of food he had imported until then
13:54and mixed the corn he imported on his own with the feed.
13:59Two years after moving to the U.S.,
14:01the eggs of chickens raised with this feed were finally born.
14:13The appearance is almost the same as conventional eggs,
14:17but the safety of the eggs has been further enhanced.
14:23With the completion of these eggs,
14:26Mr. Akikawa boldly set out for a new challenge.
14:29That is,
14:31selling in a self-service store.
14:35However, unexpected difficulties awaited him.
14:40In reality, the eggs are not sold in vain,
14:43and they are shut down in just three years.
14:48It is said in the VTR that a ship that can be divided into small and large portions
14:54can be imported with its own corn.
14:56I saw it in the VTR.
14:58What exactly does that mean?
15:01Even if a farmer who does not use pesticides can secure the corn,
15:06there is a problem that the corn cannot be brought separately on the way.
15:10Because the corn is already piled up, the possibility of being covered is high.
15:14That's right.
15:16Local farmers and U.S. logistics companies
15:19have been negotiating with each other to make sure that the corn is properly dried during storage.
15:25If you do it in detail, you can see that the corn does not germinate.
15:30Even if you do not use pesticides, the conditions for long-term transportation will not change.
15:36Is that okay?
15:38There is a slight risk if you drop the moisture firmly.
15:43However, the result is that the corn does not germinate.
15:49Is that so?
15:51The eggs produced by such a company are actually prepared in the studio.
15:57Today, Mr. Ayashima will eat his favorite egg rice.
16:02When was this egg produced?
16:04This was born this morning.
16:06I'm glad to hear that.
16:08It's a beautiful color.
16:10Let's eat.
16:13The white part is energetic.
16:16It's soft.
16:18Let's eat.
16:21It looks delicious.
16:26It's delicious.
16:28It's delicious.
16:30I can feel the sweetness of the egg.
16:36How much is the egg of this company?
16:39This is a wholesale price, so it's a little expensive.
16:43This is 650 yen.
16:45It's a little expensive.
16:47It's expensive because it's a high-priced egg.
16:55I think it's important for us to know what's in the price.
17:04What is the new service that started in the pinch of the closing of the self-service store?
17:14This is a company that succeeded in producing safe eggs with its own import route.
17:24In 1995, the first self-service store opened in Hiroshima Prefecture to expand the sales of this egg.
17:34However, the sales of the store did not grow as expected, and it closed in just three years.
17:44The cause of this was the price of the egg, which was particular about the development of feed and the import route.
17:53The eggs of the company, which cost a lot to produce, were twice as expensive as the eggs sold at supermarkets.
18:04The food in Akihabara Prefecture is a little expensive, so there weren't many people who wanted to eat it.
18:21I think that was a big cause.
18:26It's important to know how to make it, but it's also important to know how to increase the number of people who want to eat Akihabara food.
18:39The failure of the store.
18:42Still, President Akikawa was convinced that if he could understand the value of a safe egg, it would definitely sell.
18:50So he came up with an idea.
18:57It was to expand the scope of the delivery service, which started with the delivery of milk.
19:04Until then, the company had been doing self-service delivery of products targeting Yamaguchi Prefecture.
19:11In addition to this, the company partnered with international companies to expand the delivery area nationwide.
19:20The target is the enemy.
19:24Consumers who are interested in the safe eggs of the company spread all over the country, mainly in urban areas.
19:30Until then, there were about 1,000 contractors, but now there are about 25,000.
19:37In addition, the company also expanded the lineup of products.
19:42In the self-service farm, vegetables dedicated to organic farming are grown.
19:47In the self-service processing plant, processing products centered on chicken are also manufactured.
19:57In this way, it evolved into a food delivery service that handles about 2,000 items.
20:09It was in 2000 that the delivery service began nationwide.
20:12The company's system of ordering from one point was innovative at the time, and now it has grown into a large business that sells 7 billion yen a year.
20:30This time, we will go to the delivery service.
20:33This time, we will go to the delivery service.
20:37On this day, we will go to the customer who has been using it for more than 20 years.
20:43Hello, this is the self-service farm.
20:46Here you are.
20:48Then I will put it here.
20:51Please take this.
20:52Yes, thank you.
20:55What Miyoshi ordered here is eggs, tofu and milk.
21:05In addition, he bought a total of one week's worth of ingredients such as pork and chicken cutlet.
21:16What do you like?
21:17At the very beginning, individual delivery was the best.
21:22When it comes to Monday, there is a sense of security that the goods will arrive.
21:26Even if I don't go to buy it, if it rains or something happens, he will bring it today.
21:32You don't have to carry heavy things.
21:34It's heavy to carry shopping bags, milk and potatoes, so I trust Akikawa's policy and buy it.
21:51About 50 years ago, the challenge and innovation started from a small farm in Yamaguchi Prefecture.
21:57As a result, the eggs were born and brought smiles to the tables of all over the country, creating a new industry in the region.
22:06What kind of growth will the company show in the future and enrich our lives?
22:14At that time, was there no other delivery service like Akikawa Farm?
22:23Yes, it was.
22:24What was a little different was that Akikawa Farm was able to produce and process not only eggs, but also vegetables, chicken and pork.
22:35At that time, there were very few customers, so we were able to make customers really happy.
22:45Certainly, I don't think it worked that much.
22:53And then I heard that the company's store was launched again.
22:58This time, there was a story that it would be nice if there was a direct sale shop in the company so that employees could easily buy what they were making.
23:07I thought it was a good idea.
23:10So, I set up a plan to buy eggs at a reasonable price, and a lot of customers came from the city, so I set up a direct sale shop where the head office is.
23:22Finally, the world has caught up with Akikawa Farm.
23:27That's true.
23:30If you look around, you can see that Akikawa Farm in Yamaguchi is quite far away, right?
23:41Yes.
23:42In that sense, Akikawa Farm has spread to the point where it can be shared with local people.
23:50Mr. Yashima, please tell us about today's lesson.
23:54This time, the real safety is one step ahead.
24:02There is no goal in securing safety, and there will always be new problems.
24:10I learned a lot from Mr. Yashima that he always thinks hard and takes one step ahead.
24:19I look forward to working with you in the future.
24:22Thank you very much for today.
24:24Thank you very much.