Category
📺
TVTranscript
00:00Good morning, I'm Terasu Tokio. Nice to meet you.
00:03Nice to meet you, too.
00:04This is today's start-up.
00:06Mezase Haiki Zero.
00:08It's a sustainable fashion start-up.
00:11Oh, it's fashion.
00:15Minoshi, where thousands of companies from Osaka gather.
00:19This man is standing in the city of fashion.
00:23Hello.
00:24Hello.
00:25I'm Fukuya, the representative of B-Fabric.
00:29Nice to meet you.
00:31It's very fashionable.
00:33No, it's a fashion-related company.
00:37We were guided to a warehouse room.
00:40There are a lot of clothes.
00:42The number of clothes is up to 15,000.
00:46What's surprising is the number of clothes.
00:49The lowest price is 3,900 yen.
00:5381% off is 825 yen.
00:57It's a new product.
00:59A new product for 800 yen.
01:01This is a leather jacket from Nano Universe.
01:0450% off is 4,200 yen.
01:07Oh, it's cheap.
01:11There is something in common with cheap clothes.
01:16It's a product that is destined to be thrown away without being worn once.
01:21I see.
01:23B-Fabric was established in 2015.
01:26Its business is to sell clothes that were supposed to be thrown away cheaply.
01:33We run an online outlet mall called Sumacel.
01:38So the clothes in this warehouse...
01:40Yes, it's a product that is listed here.
01:44The number of brands is about 5,000.
01:46Up to 98% off.
01:49The number of members is about 270,000.
01:52Sumacel is a popular online shopping site now.
01:56The staff introduces the recommended items for this fall.
01:59Sumacel 2024 Fall Collection
02:08It's cool.
02:09It's cheap.
02:10The clothes in the warehouse that were supposed to be thrown away are sold on the outlet site.
02:15It's cute.
02:18However, there is a difference from the general outlet.
02:22What's the difference?
02:24That is...
02:25It's cute.
02:26It's not just about buying cheaply.
02:28If you buy clothes, the environment improves.
02:31What do you mean?
02:32I'm still doing it.
02:36If you look closely at Sumacel's website, you can see the word,
02:39liquid CO2 reduction.
02:42What is this?
02:44It is a serious environmental problem that clothes are thrown away in the form of incineration and burial.
02:52This is a photo of Chile in South America.
02:55The mountains of the desert are buried in clothes.
02:58About 300 billion clothes are thrown away in the world every year.
03:03More than half of them are incinerated and a large amount of carbon dioxide is emitted.
03:08This is a social problem that the fashion industry has.
03:13What is the background of Sumacel?
03:16I used to be a fashion designer.
03:20I made a lot of clothes, left them, and sometimes threw them away.
03:26I bought the product without thinking about anything.
03:29As a result, I thought I wanted to provide a solution to a social problem.
03:37This is Sumacel's business system.
03:40Clothes are thrown away in Sumacel.
03:44If you pay a certain amount to Sumacel, you can receive it.
03:50And users can buy clothes at a low price.
03:57This is a great system.
04:01Yuka's family lives in Kyoto.
04:04She has been buying clothes for her children in Sumacel for four years.
04:07She enjoys coordinating with her children.
04:16I have a lot of clothes that I don't wear because I don't have a lot of clothes.
04:25I don't wear clothes that I don't wear.
04:28And I can buy clothes at a low price.
04:33I want cheap and cute clothes.
04:37The reason is simple.
04:40Users just shop.
04:43By buying clothes, you can see how much you have reduced CO2 emissions.
04:48I feel like I've done a good thing.
04:50I was just shopping.
04:52It was connected to the eco-activity of reducing CO2 emissions.
04:56I noticed that I was doing a good thing.
05:00If you look closely at the screen of Sumacel, you can see the words,
05:04such as selling boxes and buying clothes.
05:07What is this?
05:09Many users use Sumacel for business.
05:15Business in Sumacel?
05:20Hello.
05:22I will introduce autumn and winter from today.
05:26Please comment that you want to buy it as usual.
05:31Yonemori sells clothes on SNS live.
05:36It's only three minutes from the start of the broadcast.
05:48This is a large amount of old clothes purchased at Sumacel.
05:54There are a lot of boxes in the room.
05:57These are all sold on live broadcast.
06:02One set is about 1,000 to 3,000 yen.
06:05The target is women and mothers of the same generation.
06:13Why did you start a business that sells old clothes?
06:17I had a small child.
06:20I didn't have a place to work.
06:25I was wondering if there was anything I could do.
06:28I decided to start a business that sells old clothes.
06:32At first, I didn't want to work hard.
06:35I wanted to make money.
06:38She started selling old clothes as if it were a part-time job.
06:41Now she has a license to sell small items.
06:44Now she has a family.
06:47It's a great era.
06:50A large amount of old clothes sold at Sumacel.
06:54They are collected from unexpected places.
06:57Minagawa-cho, Hyogo Prefecture, where peaceful scenery spreads.
07:02I was guided by Matsumoto of Mifabric.
07:07A large amount of old clothes in a warehouse.
07:10What is this?
07:12This is a warehouse where old clothes are collected from all over the country.
07:23What is this old clothes?
07:29This is a common garbage.
07:34I took out the sports brand from the garbage.
07:41This is the clothes that were thrown away from the general household.
07:46She collects clothes that can still be worn and sells them at Sumacel.
07:52This is a basket that only collects familiar brands.
07:55There are clothes that have been thrown away without being worn.
08:00This is one of the causes of the large amount of waste materials that come out of other apparel brands.
08:05Even if you take it to a regular store, it will be very cheap.
08:10Or you can't buy it.
08:13Clothes that are valuable are bought by old shops and recycling shops.
08:17There are cases where mass-produced, cheap clothes are not suitable for purchase.
08:22Clothes that have lost their place to go are collected here.
08:27In other words, Sumacel finds new value from the grave of clothes and redistributes them.
08:34The purpose is, of course.
08:38I don't think there are many people in the world who don't like clothes.
08:42I think it's sad that clothes are simply being thrown away.
08:46There is a possibility that it may not reach those who need it.
08:54In the future, I hope to make it a marketplace that can be delivered to those who need it cheaply and globally.
09:06The problem of fashion will be solved by fashion.
09:09That ambition is directed to the world.
09:14And someday.
09:17To be honest, I don't think this business is easy.
09:22I think there are times when clothes are thrown away.
09:28At first, I couldn't agree with you.
09:31That's right.
09:33As a company, you are doing a good job of making things that are disposed of into products.
09:41You can buy clothes cheaply.
09:44I think this is a win-win relationship.
09:47I don't think WE FABRIC makes any profit.
09:52How do you make a profit here?
09:54As a monetization, we get a monthly fee from the exhibition company.
09:59And we get a percentage when we contract.
10:04WE FABRIC challenges the disposal problem of the fashion industry.
10:08Taichi Kokubun has his own point of view on the business.
10:13Did you always like clothes?
10:15I started to be interested in music when I was in high school.
10:20That's when I started to like clothes.
10:22Can I take a picture of this?
10:24No, no.
10:25I'm scared.
10:28I'm afraid I'll be told to jump.
10:30What about you, Fukuya-san?
10:32I don't want Fukuya-san to be this person again.
10:35I don't want to be this person in sunglasses.
10:37I don't want to be this person in sunglasses.
10:40You don't want to be this person in sunglasses?
10:42You don't want to be this person in sunglasses?
10:43I don't want to be this person in sunglasses.
10:45But you're doing WE FABRIC, right?
10:47Yes, I am.
10:48You released WE FABRIC, right?
10:50I haven't been conscious of WE FABRIC since then.
10:52You haven't been conscious of WE FABRIC?
10:53I can see WE FABRIC.
10:54He's starting to be interested in the environment.
10:59When I was in the third year of high school, I went to the United States for the first time.
11:05Since then, I've been interested in backpackers.
11:09I've been conscious of the environment.
11:14After graduating from university, he went to work in a fashion industry that he admired.
11:18But he quit in 11 years.
11:20Why did you start a business?
11:22At first, I admired the glamorous world of the fashion industry.
11:28But gradually, I became more interested in the challenges of the fashion industry.
11:37But in reality, it wasn't so sweet, was it?
11:39That's right.
11:40I saved about 10 million yen.
11:42Then I started a business.
11:44In about a year, I started to run out of funds.
11:50WE FABRIC was a brand that could be reborn as a new product by collecting fabrics and threads that remained in the process of fashion production, such as cushions made with leftover denim fabric from Okayama.
12:03However, in the first year of his business, he was in a pinch of bankruptcy.
12:08However, this pinch gave birth to him.
12:13Even though I was in elementary school, I had to buy fabrics.
12:17I realized that if I bought all the fabrics, I would go bankrupt soon.
12:22For example, I asked a priest to buy the fabric that I didn't need.
12:31I refused several times.
12:33I thought there might be someone else who needed it.
12:38So I thought I should make it a platform and deliver it to people who need it.
12:43That's how SMASL came to be.
12:46Thanks to you this morning.
12:49SMASL was founded two years after the company was founded.
12:54The number of employees is 270,000 at the latest.
12:57It has grown more than six times in four years.
13:01There is a strategy behind it.
13:05The next challenge is to get people to know your business.
13:11How did you do that?
13:13I had a chance to be featured on a TV program.
13:17At that time, my business spread rapidly.
13:21Did you sell your business on TV?
13:24Yes, I did.
13:26On TV?
13:29First of all, I wanted to get people to know my business.
13:32I wanted to get people to know my business.
13:37That's a good idea.
13:39That's great.
13:40I have a question.
13:42The products you sell on SMASL are the ones that have been sold.
13:48Is there any other way to sell those products?
13:53There is a way to sell them as a whole.
13:58On SMASL's website, there is a word,
14:00which means to sell them as a whole.
14:03For example, the women's clothes are 55,000 yen each.
14:08The price is 550 yen per piece.
14:12This is a trick.
14:13For example, if it's a product from three years ago,
14:15the manufacturer doesn't even have an image.
14:18The image is quite heavy, so the data is erased.
14:22It's quite difficult to re-shoot.
14:25If you want to sell it online,
14:27you can sell it without an image.
14:29This is the way to sell them as a whole.
14:32Clothes without a picture are hard to sell.
14:35They are sold as a set.
14:39This way of selling is one of the most popular products on SMASL.
14:45Another popular product is the Fruity Nano, which has become popular in recent years.
14:49SMASL is procuring old clothes that can still be worn at home.
14:54You said you were looking for clothes that can still be worn from normal garbage.
14:58Is it this much of a hassle?
15:01Half of the 3,000 million pieces of waste are called industrial garbage.
15:07It's garbage that companies throw away as new products.
15:10The other half is old clothes that come out as household garbage.
15:16If you don't collect both, you won't be able to solve the problem.
15:20Someone has to do this.
15:22That's right.
15:23You're doing a good job.
15:25Fukuya is already doing a good job.
15:28This summer, Fukuya's new challenge has begun.
15:32In addition, we have seen the creation of a new place to raise awareness of environmental issues.
15:37Please take a look.
15:38Place?
15:40Kitakaya, Osaka.
15:43This is a city where craftsmanship and art are thriving.
15:49Wow.
15:51There is a building that draws people's attention outside of a gray factory.
15:58And the representative of Fukuya.
16:01What is this place?
16:02That's right.
16:03This is a composite facility that was originally renovated from a scrap iron factory.
16:09That's cool.
16:11A composite facility opened in August of this year.
16:14And a prefabricated office.
16:16Its name is Sumaseru Sustainable Commune.
16:20What's in it?
16:22First of all, this is fashionable.
16:25Wow, you're doing what you like.
16:28That's nice.
16:29A new building.
16:38A composite facility opened in August of this year.
16:41And a prefabricated office.
16:43Its name is Sumaseru Sustainable Commune.
16:47What's in it?
16:48Wow, you're doing what you like.
16:49First of all, this is fashionable.
16:50This is a London bus that has been converted into a cafe.
16:55The bus from London has also been converted into a cafe.
16:59The first floor is the kitchen, and you can eat on the second floor.
17:10The first dish is a hamburger from a popular cafe.
17:19This juicy patty has a secret.
17:23The patty is made from the meat that was supposed to be thrown away.
17:32The patty is made from beef, which is difficult to transport.
17:37The patty is used to solve food waste.
17:42The patty is delicious.
17:44The environment and the concept of being kind to people are the characteristics of this clothing facility.
17:54All the items in the store are collected with the theme of sustainability.
18:05This is a skateboard that has been used up and transformed into an accessory.
18:12This food is made from the bones of a cow.
18:20This is a quiz for Mr. Kokubun.
18:24What material is this bag made of?
18:28This is a familiar object.
18:33This is an air pack.
18:39The correct answer is ...
18:42This is a plastic umbrella.
18:46This is an umbrella.
18:49This is a plastic umbrella that consumes 80 million pieces a year.
18:55This is a case where things are useless.
18:59This is a fashionable bag.
19:03Customers come to a shop that is sustainable.
19:07The customers who come to this shop are...
19:10Isn't this cute?
19:11This is cute.
19:12This is cute, isn't it?
19:13It's the one that girls often see.
19:14It's small.
19:15It's called Nani Reinyan.
19:16They react to the product by intuition.
19:19That's right.
19:20Not all customers are familiar with environmental issues.
19:24That's right.
19:25People who buy it don't need to study anything.
19:29If there are more of these kinds of places,
19:32the shift changes.
19:34The first thing to do is to enjoy it intuitively.
19:39That's right.
19:40After that, if you look into it,
19:43you will find that there are various deep social issues.
19:47I think it would be nice if you could get to know it through this experience.
19:53But it's the best thing to be delicious, fun, and cool, isn't it?
19:59That's right.
20:00That's why it's not for sale.
20:03That's right.
20:04In Japan, there is still a strong educational point of view called SDGs.
20:09If you are told to do this or that,
20:12I think there will be a part that everyone will be attracted to.
20:16I think it's better to be aware of it before you simply enjoy it.
20:23You still have a great ambition, don't you?
20:26Next year, there will be an exhibition at Osaka Expo.
20:31That's amazing.
20:32I think a lot of foreign customers will come there.
20:36I hope that people will get to know about SMURCELL
20:38and that SMURCELL will eventually expand to a platform
20:43where such resources can be shared globally.
20:48I was really curious about this,
20:50but today's clothes seem to have a story.
20:53That's right.
20:56Now, which clothes are a new challenge for Refabric?
21:02Because of COVID-19, clothes were not sold at all.
21:05At that time, a large number of apparel companies
21:08canceled more than 300 billion yen to Bangladesh,
21:11the country where apparel is produced.
21:15What?
21:16The Upcycle Project began to protect the medical waste of Bangladesh
21:21and the employment of workers.
21:24And it's not just about buying clothes.
21:28The secret is in this embroidery.
21:32This is a hand-embroidered embroidery of Lourdes who lost her job.
21:35It's all hand-embroidered.
21:38I'm going to embroider it.
21:40I'm doing an Upcycle Project to create employment
21:44and the canceled goods that have been lost.
21:49Oh!
21:51Oh!
21:53It's good.
21:54It's good.
21:55Can I change the monitor?
21:59It's cute.
22:00It's like a combination with a hairdresser.
22:02Two people.
22:05It's good.
22:06Is it good?
22:11Toki wo Terasu, the 100th episode.
22:13Next time, a student pitch contest will be held.
22:16When you line up a large number of add-ons,
22:18you clap, right?
22:20T...
22:2124000!
22:24This time, a 21-year-old dad also participated.
22:27At the age of 21?
22:28Yes.
22:29I'm married.
22:30I don't think Mr. Kotaki can understand loneliness.
22:34That's right.