The Apprentice is the "ultimate job interview" for those competing in an elimination competition for a one-year, US$250,000 contract to run one of real estate magnate Donald Trump's companies.
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00:00Previously on The Apprentice, the candidates were challenged to create a business on wheels.
00:06You are going to be given two Airstream trailers to create a service business.
00:13Magna agreed on a mobile spa idea, but Stephanie's attitude rubbed her teammates the wrong way.
00:19I don't see the average American getting massages.
00:23For the overall morale, Stephanie is a constant negative influence.
00:29Net worth took a risk that paid off with a mobile casting business.
00:33Are you an actress?
00:34We had a line of people inside. It was great.
00:38At Magna, Michael was ineffective selling massages.
00:42Beautiful, strong women. No?
00:44Magna fell short and landed in the boardroom for the third consecutive time, where Stephanie found herself in the hot seat.
00:51Whenever Stephanie is alone in groups with people, they start getting these negative attitudes,
00:55and they're starting making lists of reasons why they shouldn't get fired.
00:57So, Bren, who would you choose, if you were me, to be fired?
01:01Mr. Trump, I would choose Stephanie. And let me say this, Stephanie.
01:04When did you ever call me on the phone when something's going wrong?
01:07Bren, I raised numerous concerns. Number one, the name.
01:09But it was Michael who shot himself in the foot.
01:11Hey, Michael, let me ask you a question.
01:13Sure, Mr. Trump.
01:14He's telling me how bad Stephanie is, and you're interrupting him with nonsense over nothing.
01:18But, Mr. Trump, I kind of...
01:19Now, let me ask you this. He's killing her. He's going after her.
01:22She should be fired, according to him.
01:24And you're trying to stop him from talking.
01:27Because, Mr. Trump...
01:28Hey, look, Michael, you've been lazy. You've been nothing but trouble.
01:31And now you cut them off as they're fighting each other for who should be fired.
01:35Michael. Michael.
01:36Yes, sir.
01:37You're fired.
01:39Twelve candidates are left. Who will be fired this week?
01:55Money, money, money, money.
01:58Money.
01:59Some people got to have it.
02:04Some people really need it.
02:08Listen to me, y'all.
02:09Do thangs, do thangs, do thangs, bad thangs, baby.
02:16Dollar bill, y'all.
02:17Come on.
02:18For that little thing.
02:23Make great almighty dollar.
02:27I don't know that money.
02:31Give me a nickel, brother. Can you spell that?
02:36Money can drive some people out of their mind.
02:43No good, no good.
02:45Money, money, money, money.
02:49Money.
03:00I think Michael should get fired. He's got no ability to hustle.
03:02He just doesn't have it in his gut. It's just not there.
03:05I mean, if Stephanie doesn't get fired, that's going to be very difficult.
03:08She's going to hold a grudge.
03:09Right now, Michael, Brynn, and Stephanie are in the boardroom.
03:12I hope to God that Stephanie doesn't come back.
03:14She has this entitlement attitude. That has to go.
03:16Her bitterness and complaining, that's got to go, too.
03:19But you know what? It's not going to change.
03:20You can't change somebody who's been that way for 27 years.
03:23It's just going to continue on.
03:25Oh, my God.
03:28How'd it go?
03:29Welcome back, baby.
03:31Glad we knew you were coming back.
03:33Sit down. Tell the story.
03:35I just wanted to say that I don't take anything any of you guys said in there personally.
03:40I thank you for your honesty.
03:42I don't want you to think, like, oh, she's going to be a bitch to me.
03:45I don't at all.
03:47I thought you were going to do that.
03:49I'm shocked.
03:50This is a great response, by the way.
03:51Absolutely.
03:52This is awesome.
03:53Oh, my God. Did you guys think I was going to be like, yeah?
03:55Absolutely.
03:56I learned that I need to communicate more effectively with my teammates.
03:59Some people look at honesty as a negativity,
04:03whereas when I see issues, I want to bring them to the forefront.
04:06But maybe I need to communicate them a little bit better and a little bit more clear.
04:09And in more of a positive respect.
04:12And I appreciate the constructive criticism because I'm learning something.
04:16I'm here to learn and grow from the most successful people in the United States.
04:20Aww.
04:22I can't believe I'm crying.
04:25Don't worry. I've already done it.
04:40Good morning.
04:46Hi. Good morning. It's Rona.
04:47Mr. Trump will be at the Sony PlayStation offices this morning.
04:50Be ready. He's got a very busy morning.
04:52Great. Thank you.
04:54Okay. Bye.
04:56Sony PlayStation.
04:58What time is it?
05:00How are you doing? How's PlayStation?
05:03Business is great.
05:04With Sir Howard, it has to be best.
05:06Come in. Nice seeing you.
05:07Nice to see you.
05:08Let's go. Let's go.
05:19Good morning.
05:20Good morning.
05:21Good morning.
05:22Good morning.
05:23Good morning.
05:24Good morning.
05:25Good morning.
05:27Good morning.
05:28Good morning.
05:29Today, we're in the offices of Sony PlayStation.
05:34And these are two of PlayStation's top executives.
05:38You've all heard of PlayStation, I assume.
05:40Probably most of you play with PlayStation.
05:43PlayStation is the world's largest video game maker.
05:48They do over $6 billion a year in sales.
05:51Nowadays, there's a new form of urban advertising.
05:55It's called graffiti.
05:57I'm not thrilled with graffiti.
05:59I don't like graffiti.
06:00But some of it is truly amazing.
06:02What you're going to be doing is creating a billboard
06:07using graffiti for PlayStation's newest product.
06:11It's our biggest franchise, a racing game called Gran Turismo 4.
06:15Okay.
06:16You'll have to choose one of a number of artists
06:19to create a graffiti advertisement on a 20-foot wall in Harlem
06:24and a focus group from that community will give their feedback to the executives.
06:28The team to create the best advertisement,
06:31as judged by the executives from PlayStation, wins.
06:36The other team, however, will be back to the boardroom
06:39where somebody will be fired.
06:42Jill is replacing Carolyn this week.
06:44You all know Jill.
06:45George, as always, is with us.
06:48Tana was the project manager for the winning team last week.
06:51She is exempt.
06:53Good luck. Do well.
06:55Make a great ad for PlayStation.
07:07Oh, man, I'm terrible.
07:09I said I'd never play this, but I never said I was good at it.
07:16Since this is Harlem, I don't want, like, a negative spin.
07:19I want to have, like, the element.
07:22I was the project manager for this task because I understand Harlem.
07:25I wanted to tie the ad to that community.
07:28The city is a metaphor for the new game.
07:30The transition from the mean streets to, like, the newer, more revitalized city.
07:34We're talking about a video game here.
07:36We're trying to make a statement of social consciousness.
07:38It's gotta be fun.
07:39The game gets into different areas, though.
07:41The game, you could be, like, in the desert.
07:43You could be, like, in the street.
07:44You could be...
07:45John has played the game, and I have played the game.
07:48The game is about winning the race and getting points and souping up your car.
07:53You could put it on the ocean.
07:54You can take it anywhere you want to go.
07:56It's still a racing game.
07:57I don't think... I think it should be fun, but at the same time,
08:00there are a lot of sensitivities in Harlem,
08:02and I just would hate to have people like the way it looks,
08:05and then the one little thing we put in there.
08:07They don't like it.
08:08Yeah.
08:10Hello.
08:11How are you?
08:12Hi, I'm Tara Daldell, Network.
08:14I have a feel based on the neighborhoods that you selected,
08:16but in terms of your target demographic,
08:18are you looking to target a specific age?
08:20Our core, we're probably looking at a male demographic
08:23and somewhat older, 18 to 34.
08:26I think we'd really love to see your vision of what the hip urban demographic is.
08:30I am a hip urban demographic.
08:33The PlayStation executives said they wanted to appeal to urban, hip, cool, 18 to 34 males,
08:40so I felt like I'm on the pulse of it, certainly more than Magna,
08:43so it'd be very disappointing.
08:46I think I'd lose a lot of street credibility if Magna wins this.
08:59So we're going to meet with the artists.
09:01Let's brainstorm right now some ideas about how we do the layout.
09:03I decided to be the project manager because we've lost way too many tasks.
09:07I'm sick of losing, and I play video games.
09:12I went to college, so you know.
09:15So right now we're finding out about artists,
09:16and then we'll find out from Brynn and Stephanie what concept they want.
09:21I sent Brynn and Stephanie off to meet with the Sony executives
09:24because I wanted to know what we absolutely need to have to convey the Sony message.
09:30Meanwhile, Aaron, myself, and Kendra met one by one with all the artists individually.
09:35We ran through their work, and I asked every artist,
09:39What philosophy do you use when you approach your art?
09:42I like to communicate things that are fun and lively,
09:46and that will enhance a community,
09:48and not just imposing my views or my philosophy on a particular neighborhood.
09:53I knew that Lady Pink's approach would be the same approach we would need to have as a marketing team.
09:58What does the person who's going to buy the GT4 game want?
10:01Well, if you're ready to come with us, we'll go check out the wall.
10:10Hi, Crash. I'm Tara. Nice to meet you.
10:12After we left Sony, we all headed over to the park
10:14to meet with the different graffiti artists we had to choose from.
10:17We knew that it was really important that they had, A, played the game,
10:19B, had a great book, and C, could work really fast.
10:22And Ernie had all those qualities.
10:24What's your name?
10:25Ernie Valas.
10:26You ever play Gran Turismo?
10:28Yeah. I'm not very good at it, though.
10:30I've been working for myself for 27 years.
10:33Okay. I think Ernie can execute our vision.
10:36I think Ernie can execute our vision.
10:38The concept we want to go with is my vision right now.
10:41I'm thinking like sort of a Mean Streets of New York
10:43with buildings with scowling faces in them,
10:46with a car in the air twisting from the game,
10:49and then someone with an afro waving them on.
10:52We'd love to do business with you.
10:54All right, then.
10:55Right, Tara?
10:56All right, cool.
11:04It's a big wall.
11:05It's a really big wall.
11:06This is what we're going to do.
11:07We'll have the tricked-out car that we have that's in the air,
11:10breaking through.
11:11The background will have New York skyline.
11:13The buildings are kind of funky.
11:15What about on the very bottom, though,
11:17like jungle vines coming up?
11:25One of the most important things I learned
11:27from meeting with the Sony executives
11:29was they wanted it to be more hip, more urban,
11:32to broaden the demographic
11:34and make people go out and buy the product.
11:37As soon as we're finished with this,
11:38we're going to decide our ultimate direction
11:41and finish it.
11:42Okay.
11:45What does the plant signify?
11:48The urban jungle.
11:49It's just something we decided to go with
11:50to fill up the space.
11:53Because we want to make sure we're hip and urban.
11:55I don't know how jungle has anything to do with the game.
11:57There's no jungle in the game.
11:59What sort of hip-hop do you think we have inside the jungle?
12:02I don't think a jungle is hip-hop.
12:04Brent and Stephanie thought it should be urban,
12:06it should be hip-hop.
12:07How do you depict that in a mural?
12:09What the hell do I know about G-wheels
12:11and, like, come on, how you doing?
12:13I mean...
12:15Do you think it's complicated to go half street car,
12:17half tricked-out car?
12:18You can never notice them?
12:19I want to do, like, unleash the speed and stuff like that.
12:23It's an abstract concept.
12:24You can't really do it.
12:25Our art has to represent competition and bragging rights.
12:27Why?
12:28We need to make sure that whoever looks at this wall
12:30wants to buy the game.
12:31Alex is doing okay as a project manager.
12:33However, we still don't have a concept nailed down.
12:35He has yet to make a decision on what our mural's going to look like.
12:38Alex really needs to make a decision
12:40because Alex is running out of time.
12:43I know.
12:51How long would wire that holds up a big, heavy scaffold last
12:54from a practical standpoint or in a big building?
12:56Could it last, like, ten years, or do you think not?
12:59I'll always want to hear what people have to say.
13:02It doesn't mean you have to do what they're saying,
13:04but always listen.
13:06If you do all the talking, you're not going to learn a lot.
13:13That's very interesting.
13:14All right, you have a deal.
13:15Congratulations.
13:17You guys all did an amazing job in getting the primer up.
13:23Wow, you've got some progress.
13:25Yeah, we're making progress.
13:27So what is the theme?
13:28Old versus new.
13:30The organic buildings sort of symbolize
13:32the mean, gritty streets of New York,
13:34and then it's going from that to, like,
13:36the brownstones of this neighborhood,
13:38showing the reality of what's going on.
13:40I think it's going to be a lot of fun.
13:42And then it's going from that to, like,
13:44the brownstones of this neighborhood,
13:46showing the revitalization of New York.
13:48This is great for the neighborhood,
13:50but what is Sony looking for?
13:52These people live with it, and the last thing Sony needs
13:55is something that they would have a problem with,
13:58and I also want to show some respect to the people here,
14:01because this neighborhood is undergoing
14:03a major renaissance, as you can see.
14:05So the mean street sort of symbolizes, like,
14:07the game and the grittiness,
14:09but there's also sort of an underlying theme
14:12Terra wanted more mean, big buildings.
14:14The game didn't have no mean streets on it.
14:17It had just streets in New York.
14:20It just goes to show you,
14:22when we have that selfish perspective,
14:24we're not considering others.
14:26Your client, your customer,
14:29you'll miss out on a lot.
14:31And the car is busting through the escapism
14:34to what things are becoming in reality here.
14:42Just run the stuff through Craig,
14:44because I think he has the most expertise
14:47in terms of things, and I'll let everybody know,
14:49because I don't want a lot of people bothering you.
14:51I need you to focus and do what you got to do, all right?
14:54I asked Craig to supervise the painting,
14:56primarily to assist Ernie,
14:58also to deal with people and assign them things to do.
15:01No, no, no, no, no, no!
15:03Oh, man, what the heck are you doing?
15:05I want to paint, I want to paint.
15:07Because you ain't listening.
15:09I'm telling you that the brown is on the yellow,
15:12and you still want to talk about it.
15:15I just said you can stay up there or come down.
15:18Craig, you got a big mouth.
15:23Now I've been left to supervise.
15:25Don't assume what the man want painted.
15:27Okay, Craig.
15:28Okay? That's all I'm saying.
15:30I was raised to take care of myself
15:32from the age of 13 years old.
15:34I'm not going to take advice from Craig,
15:36who has 4 kids.
15:38I'm not one of his children.
15:40He's not going to talk down to me.
15:42Inside the white.
15:44If you can't, I told you I can do it, I tell you.
15:47He likes it.
15:48I kind of like it.
15:49You're not the boss in painting, he is.
15:52Stop bossing me around.
15:56I don't need to deal with no children.
15:58Okay.
15:59I will sit they butt down.
16:01And they will be watching.
16:02I'm serious, because I just addressed the situation,
16:04and I'm not going to be dealing with that.
16:06I'll sit them down.
16:07Go ahead, Tara.
16:08Tell me that Craig's in charge.
16:09Craig is in charge.
16:10But when Ernie is telling me how to paint,
16:13I don't need Craig to tell me.
16:15I know Craig gets a little abrasive at times,
16:17because he does it with me too,
16:18but if you could just work with Craig.
16:20I want one line of communication.
16:22That's fine.
16:23You follow me?
16:24All right.
16:25All right, thank you.
16:26I'd appreciate it.
16:27Audrey thinks she knows best,
16:28and every time she thinks she knows best,
16:29we have a problem.
16:30Audrey's had the most conflict
16:31with different people on the task.
16:33That's telling.
16:34If you fight with one person,
16:35oh, maybe it's the other person.
16:36When you fought with
16:37almost every person on the team,
16:39that's you.
16:45Urban graffiti is tough to get.
16:48It's hard.
16:49Even though we didn't have a concept,
16:51we still could do some background work.
16:53Plus, we just overthink
16:54when we have too much time.
16:56Are you asking about Baroque?
16:57I can tell you.
16:58Classicism?
16:59Of course.
17:00Contrapposto?
17:01Of course.
17:02I am in Harlem,
17:03and I'm here with a bunch of white kids.
17:06Erin looks like
17:07she's a Barbie doll,
17:08college girl slash hooters waitress.
17:11Brynn is, you know,
17:12he's a lawyer,
17:13and he does belong in a country club.
17:15Stephanie grew up with her daddy
17:16in a $45 million Gulfstream jet.
17:19Kendra is really acting like
17:20she's lecturing monologues for dummies.
17:22We couldn't get anything together.
17:24Looking good, buddy.
17:26The game is about the speed,
17:28the demographics.
17:29It's guys.
17:30It's, you know,
17:3118-year-old to 30-year-old.
17:32And so what I did is,
17:33I just said,
17:34let's just ask people on the street.
17:35What are they like?
17:36How's it going?
17:37You guys from around here?
17:38Yeah.
17:39Cool.
17:40Hey, listen,
17:41what if I get you guys help?
17:42We're trying to,
17:43you guys ever play PlayStation 2?
17:44Yeah.
17:45Okay, we're getting ready
17:46to release GT4.
17:47And so I was wondering
17:48if you guys would just give me a hand,
17:49just take a look and say,
17:50like, you know,
17:51what you think would,
17:52you know,
17:53kind of like add it.
17:54Add a little rock to it.
17:55Yeah, exactly.
17:56Just come,
17:57just take a look, you know.
17:58I mean, like,
17:59what says to you, like,
18:00I mean, like,
18:02So we have some cash.
18:03All right.
18:04I would never use the words
18:05mad props.
18:06But, you know,
18:07that's what these words
18:08these guys are saying.
18:09I'm like, great.
18:10Mad props it is.
18:11Bling bling it is.
18:12So I could incorporate them
18:13into the elements
18:14of the video game
18:15from the car
18:16that was super tricked out
18:17to scenes
18:18from all over the world.
18:19What do those guys
18:20have to say?
18:21One thing they said
18:22is piles of cash,
18:23you know,
18:24even money raining down.
18:25I tell you what would be cool
18:26on the outside
18:27is like a fist
18:28with a ring across it
18:29that says PS2.
18:30Oh, that would be tight.
18:31That's what we're doing.
18:32I love it.
18:33There's no way we can lose.
18:34We have captured
18:35the essence
18:36of the video game
18:38and put it into a medium
18:40that appeals to people
18:41from Harlem.
18:42This is going to look hot.
18:48If you're going to be up there
18:49with him,
18:50let him know I want the tag
18:51to be tear it up.
18:52Yeah.
18:53Ernie,
18:54the tag is going to be
18:55tear it up.
19:01Trump's rolling up.
19:02Trump's rolling up.
19:03What?
19:17Mr. Trump
19:18pulled up Trump style
19:19in like this
19:20long stretch limousine.
19:21It was quite a surprise.
19:23Looking good.
19:24Very nice.
19:25Beautiful.
19:26Mr. Trump,
19:27this is Ernie.
19:28He's our artist.
19:29Come on over here, Ernie.
19:30You've done that before,
19:31haven't you?
19:32Once or twice.
19:33Wow.
19:34OK.
19:35Let's go.
19:36All right.
19:37Good luck.
19:38Thanks, Ernie.
19:40Mr. Trump said,
19:41good, it's very good,
19:42and walked away.
19:43So very good is good,
19:44but I'd rather have excellent.
19:45But I guess
19:46you can't say that,
19:47particularly since he's not
19:48the one that's going to judge.
20:00Eddie, go a little slower.
20:11That's interesting.
20:12Let's go back to the office.
20:16Mr. Trump,
20:17not getting out of his car,
20:18said to me he felt
20:19that Magna Corp
20:20is a bunch of losers.
20:21He's not going to waste his time.
20:22I wanted to show Mr. Trump,
20:23if he thought that we were losers,
20:25that he was mistaken.
20:26And then I said a couple of things.
20:28And then I said a couple of prayers
20:29and Hail Marys.
20:31Because, you know,
20:32that never hurts.
20:41Oh, here's the executives.
20:42Yes.
20:43How are you?
20:44Good to see you again.
20:45Nice to see you guys.
20:46Good.
20:47All right.
20:48So you guys tell us
20:49what we're looking at?
20:50Tell us about the thinking.
20:51What we wanted,
20:52what I did was,
20:53I had the cars coming from
20:54fantasy into reality.
20:55The realness,
20:56the urban edge,
20:57hip-hop,
20:58tear it up.
20:59So they're tearing through.
21:00And I thought that
21:01the tear it up
21:02was recognizable
21:0318 to 34.
21:05Tara did not give credit
21:06to anyone on the team
21:07when giving the
21:08one minute presentation.
21:09She specified in everything
21:10she said,
21:11I, I, I, I, I.
21:13And so I wanted that energy.
21:14I wanted people to see this
21:15and feel the energy
21:17coming off of that wall.
21:18I believe Tara's more concerned
21:20on having an incredible art piece
21:23than it communicating to people
21:25why they should buy the game.
21:26And so I wanted
21:27that urban hip feel to it.
21:28Got it.
21:29Thank you very much.
21:30Thank you very much.
21:31We're going to bring
21:32in the focus group.
21:33So why don't you guys go
21:34and stand over there.
21:35Okay.
21:36And we'll bring in the group.
21:37All right.
21:40Oh, yeah.
21:42How you guys doing today?
21:43Thanks for coming down.
21:44Obviously,
21:45love to get your reactions.
21:47Oh, man.
21:48You know they're going
21:49to love ours.
21:50You know it.
21:51Yes, they are.
21:52I think we won.
21:53I'm banking on the fact
21:54that my concept
21:55is going to be a letdown.
21:56So then when they go see Magnus,
21:57I feel like it's going
21:58to be a letdown.
21:59All right.
22:00Well, guys,
22:01I think we're going
22:02to have to wrap it up.
22:03So thank you all very much
22:04for coming down
22:05and thanks very much indeed.
22:09We have a game
22:10that is E for Everyone.
22:12And when you look
22:13at the mural,
22:14the first thing I will see
22:15is the Grand Turismo
22:16number four.
22:17If you follow
22:18the number four down,
22:19you'll find the highway
22:20that loops around
22:21through all the different
22:22scenic backgrounds.
22:23You can see some New York.
22:24You can see some Paris.
22:25You travel down
22:26through the mountains
22:27just as you do
22:28through the actual game.
22:29Then the actual fist
22:30that we had here,
22:31one thing that everybody
22:32without exception
22:33said that they liked
22:34about the GP games
22:35is the mad props.
22:36And it's the bling bling.
22:38So you've got
22:39the PlayStation 2.
22:40You've got the cash
22:41falling down.
22:42And that brings us down
22:43to that it's the drive
22:44of your life.
22:45OK.
22:46We'll bring in the group
22:47and give it a good look.
22:48Hey, guys.
22:49Hi, guys.
22:50Thanks for coming back.
22:52You can just kind of
22:53soak it all in
22:54and let us know
22:55what you think.
22:57How about some impressions?
23:01Before our presentation,
23:02I was sure we won.
23:04But after the presentation,
23:05I wasn't so sure.
23:06We had to create
23:07the most compelling ad.
23:08And this was compelling
23:09in the eyes
23:10of the executives.
23:11Not necessarily compelling
23:12in the eyes
23:13of the focus group.
23:14Well, you guys have been
23:15really helpful.
23:16A lot of thought-provoking stuff.
23:17Yeah.
23:18Thanks for inviting me.
23:19Thanks, guys.
23:21Thanks.
23:29Hi.
23:30Just wait over here
23:31for a moment.
23:32Well, I want to thank you guys
23:33very much for working with us.
23:35Jack, what did you think?
23:36Well, I think from
23:37an art standpoint, Donald,
23:38I was very impressed
23:39with what they were
23:40both able to do.
23:41But unfortunately,
23:42we're not running
23:43an art contest here.
23:44We're in the business
23:45of selling games.
23:46We did a much better job
23:47of understanding our product,
23:48understanding our brand,
23:49and really conveying
23:50what we were trying
23:51to accomplish.
23:52Okay, so the bottom line
23:53is you think
23:54they went fairly easily?
23:55It was a pretty easy contest.
23:56It was a clear-cut decision.
23:57We both agreed completely.
23:58Well, good luck
23:59to PlayStation.
24:00You two are real gentlemen.
24:01Thanks.
24:02It's been a great pleasure.
24:03Thanks so much for having us.
24:05Thanks.
24:21Robin.
24:22Let him in.
24:23You can go straight in.
24:40I just spent a lot of time
24:41with the Sony PlayStation
24:42executives,
24:44and they filled me in
24:45on your work.
24:46But I want to hear
24:47what the focus group
24:48had to say
24:49because their feedback
24:50showed how well
24:51you reached
24:52PlayStation's
24:53target market.
24:54So let me see
24:55the magnet tape, please.
24:58I think the concept
24:59is interesting.
25:00It's a lot of
25:01different sceneries.
25:02You know, it's just
25:03the drive of your life
25:04over there,
25:05and you get a lot of that.
25:06You get a little bit
25:07of the desert.
25:08You get a little bit
25:09of the city.
25:10I like it.
25:11The money
25:12and the fish,
25:13it represents,
25:14like, you made it
25:15and you're going
25:16on to the next stage.
25:17I would definitely
25:18go with E
25:19because it says E
25:20for everyone,
25:21so I know it's a
25:22non-violent game
25:23that doesn't have
25:24curses in it.
25:25So, you think
25:26yours was better?
25:27Yes.
25:28Well, let me see
25:29Net Worth.
25:30If I was driving by
25:31and I see it,
25:32I'd be like,
25:33oh, just another
25:34nice mural.
25:35I wouldn't even think
25:36of it as a game
25:37at all, you know?
25:38It's this
25:39stereotypical view
25:40of what Harlem
25:41would look like
25:42to some people
25:43and not in reality
25:44what it is.
25:45The advertisement
25:46itself is really nice,
25:48well, that's sort of
25:49what it's all about, right?
25:50You want to go out
25:51and get the game,
25:52it's a great game,
25:53you want to get it.
25:54Okay, Net Worth.
25:55The Sony PlayStation
25:56executives said
25:57that the salesmanship
25:58was not there,
25:59it didn't have
26:00the symbolism,
26:01it didn't have
26:02what they were looking for,
26:03and they felt
26:04very, very strongly
26:05that Magna
26:06had the better product
26:07and the better work.
26:08Magna, you win.
26:09They liked it better.
26:15Okay, Magna.
26:16This was a task
26:17that involved advertising,
26:19so I wanted someone
26:20who's been in the ad world
26:21to be part of your reward.
26:23The greatest photographer
26:25in the world
26:26is the legendary
26:27Patrick Demarchier.
26:28He shoots
26:29the cover of Vogue,
26:30the cover of Esquire,
26:31the cover of,
26:32just seems like
26:33every magazine.
26:34He gets $60,000
26:35to $100,000
26:36for each portrait.
26:38He's going to shoot
26:39individual portraits
26:40of each one of you.
26:42So, congratulations,
26:44and Alex,
26:45congratulations.
26:46I heard you did
26:47a wonderful job
26:48as team leader.
26:49Should your team
26:50lose next week,
26:51you'll be exempt.
26:53Ned Worth,
26:54I'll see you
26:55in the boardroom
26:56where someone
26:57will be fired.
27:10When I found out I lost,
27:11it was very difficult for me.
27:12I just needed some time
27:13to be alone
27:14to gather my thoughts.
27:15I'm really going to try
27:16to do an in-depth analysis
27:18of the whole task
27:19and where I think
27:20the failures were.
27:21And I'm going to go
27:22in that boardroom
27:23with a clear understanding
27:24of who was responsible
27:25for those failures
27:26because I don't believe
27:27I own this.
27:40Okay, good.
27:41We're going to the studio
27:42to fix you up
27:43and make sure of you.
27:44I know you look good already,
27:45but you look better.
27:46Oh, please.
27:49It's easy to tie a bow tie.
27:50It's like tying a shoe.
27:51Exactly.
27:52You get so many comments about it,
27:53you have to be very sure
27:54of yourself
27:55because people always
27:56want to know
27:57why you wear them.
27:58Say again?
27:59Oh, my goodness.
28:00Well, you know what?
28:01Absolutely.
28:02I could never be lonely
28:03with you two.
28:04Here we have Bren,
28:05who looks like
28:06he's a stunt double
28:07for Orville Redenbacher,
28:08and you've got these chicks
28:09that are just hitting on him
28:10like he's some sort
28:11of rock star.
28:12It's all good.
28:13I think so, too.
28:14Oh, my goodness.
28:15I need a phone book
28:16or something to stand on.
28:17All right.
28:18Yeah.
28:19Thank you, guys.
28:20Oh, thank y'all.
28:21Thank y'all.
28:27Well, look who we have.
28:28How are you?
28:29Good.
28:30How are you?
28:31Good to see you.
28:32Terrific.
28:33How are you?
28:34Nice hairdo.
28:35I wish I had hair like that.
28:36That's a lot different, huh?
28:38Maybe.
28:39Do I look better?
28:40You look great.
28:41Yeah.
28:42You look really beautiful.
28:43You look fantastic.
28:50Beautiful.
28:55Yes.
28:56That's a good smile.
28:57It's really weird
28:58going from being in Harlem
28:59to three hours later,
29:01you're at the top of the world.
29:03That's good.
29:04Beautiful.
29:05With some of the most rich,
29:06beautiful, and famous people
29:07in the world.
29:08Yeah, good.
29:09Fantastic.
29:11This was a taste
29:12of Mr. Trump's lifestyle.
29:13An hour in the shoes
29:14of Mr. Trump,
29:15it's something that I never,
29:16ever thought
29:17I would be standing in.
29:19Fantastic.
29:20One more.
29:21Very nice.
29:22Very nice.
29:24Red.
29:25Red is so mini-Trump.
29:26You look so respectable
29:27in this picture.
29:28He does.
29:29Y'all all look so gorgeous.
29:30So do you.
29:31We're a handsome bunch,
29:32aren't we?
29:33Yes, we sure are.
29:35Toast to our picture.
29:37Yay.
29:40I think that we just missed
29:41the mark on what
29:42they were looking for.
29:43I keep saying things.
29:44I said,
29:45I know the game.
29:46I've done graffiti.
29:47I know what we're
29:48looking at here.
29:49And I said it again
29:50and again and again.
29:51I think that Audrey
29:52is full of it.
29:53I mean,
29:54she says to me,
29:55I knew there were
29:56other scenes in the game.
29:57Hello.
29:58Hello.
29:59Hello.
30:00Hello.
30:01Hello.
30:02Hello.
30:03Hello.
30:04Hello.
30:05Hello.
30:06Hello.
30:07Hello.
30:08Hello.
30:09I said,
30:10I knew the game.
30:11Hello.
30:12Well,
30:13why didn't you say anything?
30:14She had no problem
30:15telling me all the things,
30:16all the problems
30:17that she had
30:18with Craig's attitude.
30:19But yet,
30:20you couldn't give me
30:21one piece of information
30:22that would have altered
30:23the whole course
30:24of how the ad
30:25would have been done.
30:26Had I known
30:27that there were more images
30:28to the game than New York,
30:29I would have done something.
30:30I would have probably
30:31brought some of the other
30:32scenes in there.
30:33And I didn't.
30:34I didn't know
30:35there were other scenes.
30:36There was one person
30:37that did.
30:39I knew there was
30:40other stuff.
30:41Why didn't you tell me that?
30:42Because I thought
30:43it was just,
30:44I thought we were going
30:45with the urban thing
30:46because of the street thing.
30:47That's what I would have done.
30:48At this point,
30:49I'm probably going to take
30:50Audrey and John
30:51to the boardroom.
30:52Because Audrey and John
30:53had played the game
30:54and neglected to pass
30:55one key piece
30:56of information along.
30:57I think there are people
30:58on the team
30:59that are going
31:00to let you fail
31:01because their focus
31:02is on being
31:03the next apprentice
31:04and I think that there are people
31:05that withhold
31:06information on purpose.
31:08I don't know.
31:09I don't know.
31:10I don't know.
31:11I don't know.
31:12I don't know.
31:13I don't know.
31:14I don't know.
31:15I don't know.
31:16I don't know.
31:17I don't know.
31:18I don't know.
31:19I don't know.
31:20I don't know.
31:21I don't know.
31:22I don't know.
31:23I don't know.
31:24I don't know.
31:25I don't know.
31:26I don't know.
31:27I don't know.
31:28I don't know.
31:29I don't know.
31:30I don't know.
31:31I don't know.
31:32I don't know.
31:33I don't know.
31:34I don't know.
31:35I don't know.
31:36I don't know.
31:37I don't know.
31:38I don't know.
31:39I don't know.
31:40I don't know.
31:41I don't know.
31:42I don't know.
31:43I don't know.
31:44I don't know.
31:45So who was the project manager?
31:46You were the project manager.
31:49Yes.
31:50And what happened?
31:51There was a piece of information
31:52that I did not have
31:53that I think
31:54with that information
31:55I would have gone
31:56in a different direction.
31:57And who did not give you
31:59that information?
32:00Audrey and John.
32:01So what information was that?
32:03I was not aware that the game
32:05aware that the game had various scenes.
32:09John, why didn't you make her aware?
32:11Mr. Trump, I assume that she did know that piece of information, and the design that
32:14we went with was something that was incorporated in the game, so I felt that they knew.
32:18What did you think, Audrey?
32:19I made it very clear to her and the rest of my team that the game takes place in several
32:24different areas, especially the desert and the city.
32:27That's not what Tara just said.
32:29You said that you didn't get information from John and from Audrey.
32:33Somebody's got to be lying.
32:34No, I heard Audrey say that there were different themes.
32:37I thought that she was specifically referring to the third version of the game which she
32:41had played.
32:42She did not take the time to clarify the information.
32:44Gran Turismo 4 has not been released yet, and for her to assume that I'm supposed to
32:49know about Gran Turismo 4 would be a misunderstanding.
32:52She had experience playing the game.
32:54I did not.
32:55She had no problem pulling me aside to tell me that she had problems with Craig.
32:58What problems did you have with Craig?
33:00Mr. Trump, Craig seems to think it's okay to speak in a manner that's demeaningful and
33:06to treat you as though you need to ask for permission to do things.
33:09What do you think about that, Craig?
33:11There was only one time I addressed Audrey, and that was after Tara said, I'd like for
33:15you to supervise, basically so there wasn't any confusion.
33:19Nobody ever told me that he was in charge until after the fact that Tara left.
33:23And that's why I went to Tara and made it clear that it might be best that when you
33:28leave me in charge of anything, to go to each person, because some people don't receive
33:33me as well.
33:34Question, who came up with the concept?
33:36It was by and large my concept.
33:38Before or after you met the people from Sony?
33:40The concept changed after we met with people from Sony.
33:43That leads me to believe that you had the concept before you went to meet with Sony.
33:47Otherwise, there'd be nothing to change.
33:48No, I had a concept before I met with Sony.
33:51Do you think at this point it's right to come up with a concept before you are speaking
33:55to the people who you're trying to impress?
33:59It's an addition to that.
34:00Where did you come up with the line, tear it up?
34:02Where?
34:03That was a hip-hop illusion.
34:05A hip-hop illusion.
34:06But it wasn't a Sony PlayStation Gran Turismo term.
34:09No, but that's what was important here.
34:11Mr. Trump, you said it's always important to reach for the win-win first.
34:15I thought that as a bonus, I could also have elements within the advertisement that the
34:20community would appreciate.
34:21I was not trying to do that at the expense of the PlayStation 2 executives and their
34:25goals.
34:26It was a Sony ad, not a community ad.
34:29Audrey, what do you think about that?
34:31We didn't project what Sony wanted, we projected what the community wanted.
34:37She decided to go with a community theme which has nothing to do with Gran Turismo 4.
34:42Chris, who would you fire?
34:45I would fire Audrey because she's the weakest person on the team in my opinion.
34:48John?
34:49If we're basing it on the overall performance, I think our team is better with Tara on it
34:52and it would be more effective without Audrey.
34:55What do you think about being called the weakest person on this team?
34:56I am so furious that my team thinks of me as the weakest person.
35:02Greg, who would you fire?
35:03The sole responsibility of our concept from beginning to end was definitely Tara's.
35:12I'm not the only person on this team.
35:14I cannot be expected to think of everything, that's why there is a team.
35:18Well, but you are the leader.
35:19That is correct.
35:20All right, you pick two people to come back into the boardroom.
35:23I'd have to pick Audrey and Greg.
35:26I'm a little surprised at that, Greg, huh?
35:29So am I.
35:30All right, John, Angie, Chris, Tana, go up to the suite.
35:36Greg, Tara, Audrey, we'll see you back here in a couple of minutes, somebody will be fired.
35:47That was a little bit surprising, Jill, what did you think?
36:05I was very surprised that she pulled in Greg, but at the same time, it looks like it's a
36:09personal issue.
36:11He sold her out.
36:12What do you think, George?
36:14I think it's really between Craig and Tara, and we've got to find out why she brought
36:17Craig in.
36:18All right.
36:19Robin, let him come in, please.
36:22Mr. Trump is ready to see you.
36:40See, Craig's a gentleman, look.
36:42He's not such a bad guy.
36:46Where did he go wrong?
36:47Why didn't you bring him back in?
36:48Because I had Craig as my sort of right-hand person.
36:51And he let you down?
36:52Well, he had a lot of, unfortunately, some skirmishes with Audrey, and that was somewhat
36:58of a distraction.
36:59Did he have a skirmish with you, Audrey?
37:01Yes, he did, Mr. Trump.
37:03Craig handles you in a manner that you feel like you're being belittled.
37:06I'm not one of his children, I don't appreciate him treating me that way.
37:10I would like to say something concerning that, too.
37:13I had a talk with Audrey.
37:16She's newly married.
37:17How long are you married?
37:18I've been married for two months, Mr. Trump.
37:19That's a long time.
37:20It's a lifetime in these years.
37:23She stated that her husband is sitting around waiting for her to come back, and he's not
37:27doing anything.
37:28You have a non-ambitious husband?
37:30No, Mr. Trump, I don't.
37:31My husband's a very hard worker.
37:33He definitely pulls his slack in many ways.
37:36She tells me about how hard he works, but she loves the fact that she makes more money
37:41than him, and that she was used to being in control at home.
37:44No, Mr. Trump, I'm not.
37:46But I don't see Audrey as having been the big problem in terms of this event at all.
37:50Not this event.
37:51So you would still pick Tara to be fired for her lack of leadership?
37:56On this task, yes, in addressing the question that you asked her earlier.
37:59The concept was made before we left, and it was her idea, and she owned it all the way
38:04up until even when she pitched to the executives, she said, I, I wanted to do this.
38:09In other words, the concept was already formulated.
38:11The concept was formulated since the beginning.
38:13So you think that Tara has made, really, some pretty bad mistakes?
38:16Yes, yes.
38:17I admit that the concept that I used, that there were some miscalculations with that.
38:21And they were bad miscalculations.
38:22I don't think they were bad miscalculations.
38:24Look, this was a marketing task, and you didn't get it.
38:27No matter what you say, no matter what you do, forgetting about even leadership, you
38:31didn't get the marketing task right.
38:33I think you're going to have a great future.
38:35I really believe that.
38:36But I have to say, in this case, Tara, you're fired.
39:03Well, she's smart, she's tough.
39:21She just blew this task very badly, too badly to really have given her a chance.
39:25I agree with that.
39:33I agree with that.
39:34I agree with that.
39:35I agree with that.
39:36I agree with that.
39:37I agree with that.
39:38I agree with that.
39:39I agree with that.
39:40I agree with that.
39:41I agree with that.
39:42I agree with that.
39:43I agree with that.
39:44I agree with that.
39:45I agree with that.
39:46I agree with that.
39:47I agree with that.
39:48I agree with that.
39:49I agree with that.
39:50I agree with that.
39:51I agree with that.
39:52I agree with that.
39:53I agree with that.
39:54I agree with that.
39:55I agree with that.
39:56I agree with that.
39:57I agree with that.
39:58I agree with that.
39:59I agree with that.
40:00I agree with that.
40:01I agree with that.
40:02I agree with that.
40:03I agree with that.
40:04I agree with that.
40:05I agree with that.
40:06I agree with that.
40:07I agree with that.
40:08I agree with that.
40:09I agree with that.
40:10I agree with that.
40:11I agree with that.
40:12I agree with that.
40:13I agree with that.
40:14I agree with that.
40:15I agree with that.
40:16I agree with that.
40:17I agree with that.
40:18I agree with that.
40:19I agree with that.
40:20I agree with that.
40:21I agree with that.
40:22I agree with that.
40:23I agree with that.
40:24I agree with that.
40:25I agree with that.
40:26I agree with that.
40:27I agree with that.
40:28I agree with that.
40:29I agree with that.
40:30I agree with that.
40:31I agree with that.
40:32I agree with that.
40:33I agree with that.
40:34I agree with that.
40:35I agree with that.
40:36I agree with that.
40:37I agree with that.
40:38I agree with that.
40:39I agree with that.
40:40I agree with that.
40:41I agree with that.
40:42I agree with that.
40:43I agree with that.
40:44I agree with that.
40:45I agree with that.
40:46I agree with that.
40:47I agree with that.
40:48I agree with that.
40:49I agree with that.
40:50I agree with that.
40:51I agree with that.
40:52I agree with that.
40:53I agree with that.
40:54I agree with that.
40:55I agree with that.
40:56I agree with that.
40:57I agree with that.
40:58I agree with that.
40:59I agree with that.